Jun
15
ZenithOptimedia lands £14m 118 118 media business
Posted in: UncategorizedLONDON – Directory service 118 118 has appointed Publicis Groupe’s ZenithOptimedia to handle its consolidated £14m media planning and buying business.
Jun
15
Subway appoints McCann Erickson and Momentum to £10m marketing accounts
Posted in: UncategorizedLONDON – Subway, the global sandwich franchise chain, has assigned McCann Erickson and Momentum to its £10m advertising and direct accounts.
Jun
15
ZenithOptimedia to handle £14m 118 118 business
Posted in: UncategorizedLONDON – Directory service 118 118 has appointed Publicis Groupe’s ZenithOptimedia to handle its consolidated £14m media planning and buying business.
Jun
15
Disney channel aimed at boys will carry advertising
Posted in: UncategorizedLONDON – The Walt Disney Company is launching a channel aimed at young boys that will be its first to carry advertising.
Jun
15
Designer George Davies to launch stand-alone fashion chain
Posted in: UncategorizedLONDON – George Davies, the designer who has given the UK the labels Next, George at ASDA and Per Una at Marks & Spencer, is launching his own stand-alone brand, according to a report in the Financial Times.
Jun
15
Simon Fuller takes on web with launch of Fashionair.com
Posted in: UncategorizedLONDON – Simon Fuller, the multi-millionaire behind ‘Pop Idol’, is teaming up with former Net-a-porter.com boss Sojin Lee to launch a new venture, a fashion-as-entertainment website called Fashionair.com.
Jun
15
Nike Hypermax : Back to the Future
Posted in: UncategorizedToujours inspiré par l’excellent film Retour vers le futur et après le précédent modèle, voici une nouvelle version éditée par la marque Nike autour de la paire Hypermax NFW. Un look entre le futur et les années 90, le tout doté d’un rendu “Glow in the dark”. En vente en édition limitée.
Jun
15
Yamaha Waverunner: Wave
Posted in: Uncategorized
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
Photographer: Joan Garrigosa
Jun
15
Vitasnella: Hanger
Posted in: Uncategorized
“You’ll want to wear nothing but your body.”
Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Erick Loi, Dario Villa
Art Director: Tiziana Dimolfetta
Copywriter: Anna Triolo
Photographer: Emilio Tini
Mock Up Artist: VOLUME 14 Milan
Digital Artist: COWBOYS Milan
Published: March 2009
Jun
15
AMRI: Toothbrush, Needle, Mathes
Posted in: Uncategorized
“Before the symptoms of Parkinson’s get out of hand, come to us. AMRI Hospitals”
Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Directors: Piyush Pandey, Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hussain
Copywriters: Sumanto Chattopadhyay, Alka Adhikari
Photographer: Sanjib Ghosh
Published: 2008
Jun
15
The stinky elevator
Posted in: UncategorizedHow to fight against smelly underarms in the elevator? Advertiser: Right Guard
Jun
15
Worldwide bloggers tour / blogger from Portugal
Posted in: Uncategorized
click here to learn what is the worldwide bloggers tour Week 24 Country, City: Portugal, Lisbon Name of the blogger: Armando Alves 3 words about the blogger: Digital Marketing Curator Blog: A Source Of Inspiration 3 words about this blog: Fresh Interactive Ideas Favourite blogger’s post: […]
Jun
15
Tramontina
Posted in: UncategorizedCredits:
Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Directors: Mauricio Oliveira, Vinicius Turani
Copywriter: Eduardo Boldrini
Illustrator: Meca
Photographer: Estudio Meneghetti
Published: March 2009
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Jun
15
Chiat Goes to High School, Unveils True Agency Life
Posted in: Uncategorized
In some sort of Mean Girls meets Teen Witch Meets Twenty-Something Ad Hotties, we have Chiat High.
Jun
15
Ad Age’s Global History Shows We Have Little Fear of Failure
Posted in: Uncategorized
Over the past 30 years, as advertising has grown into a global business, Advertising Age has pushed beyond its U.S. base as well — sometimes successfully, and sometimes not.
Jun
15
No Real Recession in India, but Consumers Are Changing Behavior
Posted in: Uncategorized
While there has been no recession in India, Indians seem to have been affected by the recession psyche.
Jun
15
Glut of Talent Not All Good for Hiring Agencies
Posted in: Uncategorized
Jun
15
Agency Ambitions: Get Global Without Being Everywhere
Posted in: Uncategorized
Jun
15
Global Marketers
Posted in: Uncategorized
For Ad Age's first global issue, we sat down with the CMOs of global powerhouses such as Coke, P&G, McDonald's and Nokia to see how they handle the challenges of crafting campaigns for different markets, handling agency relationships and maintaining a unified brand voice.
Jun
15
How to Make It in Risky but Rewarding Russian Market
Posted in: UncategorizedWho's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.