T-Mobile drafts in Lloyds TSB marketer Helen Wylde for prepay business

LONDON – T-Mobile UK has appointed Helen Wylde, a former Lloyds TSB marketer, as its head of prepay marketing, responsible for revenue development for the prepay business.

Piers Morgan naked for Flame, the meat fragrance

Flam the first fragrance with the hint of flame-grilled beef, has its UK launch in Selfridges advertiser: Burger King

Call centre sitcom earns critics’ praise for realistic portrayal of “sweated labour”

LONDON – A new ITV sitcom set in an Indian call centre has received critical praise for the “sheer originality of the setting” and the realistic portrayal of “sweated labour” in fictional failing call centre Teknobable.

COI starts audit of websites to cut government waste

LONDON – The Central Office of Information (COI) has brought in auditing company ABCe to independently assess the value for money of government websites to the taxpayer.

COI promises value for money websites as it moves to audit sites

LONDON – The Central Office is promising possible cost savings as it assesses the value for money of government websites and reveals for the first time how often central government sites are being used.

Social media harnessed for WH Smith travel guide boycott

LONDON – Travel writers and publishers are banding together to protest against a decision by WH Smith to only stock guides published by Penguin at their airport stores and train station outlets.

Warner to stream paid for movies on Blinkbox

LONDON – Warner Brothers has signed a deal with Blinkbox to stream its content on the video-on-demand website, making it the first live UK service to offer paid streaming for blockbuster titles, such as ‘The Dark Knight’, and TV shows such as ‘Gossip Girl’.

Celebu-Hatin’, Crowdsourced Chrome Ads, Better Shopping By App

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– Celebs discover, via social media, that they are hated. And then the whole world cried.

Former Experian chief back as non-exec of DQM Group

LONDON – David Coupe, the former MD Experian Marketing Services and one time chairman of the DMA, has joined data management firm DQM Group as a non-executive director.

Search engine launches for orthodox Jews

LONDON – A web portal called Koogle has launched with the aim of giving orthodox Jews the ability to search the net without breaking any Torah commandments.

ITV1 heads Sunday night peaktime with 4.5m

LONDON – The second episode of drama series ‘Kingdom’ pulled in 4.5m viewers last night, giving ITV1 the biggest audience in the 9pm-10pm slot, according to unofficial overnight figures.

Google working on Twitter-style search engine

LONDON – Google is seeking to benefit from the explosive growth of Twitter’s live search feature by creating a microblogging search engine of its own.

P&I relaunches its website

LONDON – P&I has relaunched its website. As well as covering the latest promotional campaigns, the new site will include new features and blogs.

Wake Me Up Party

Le festival Under le Louvre donne carte blanche au site Fubiz qui en profite pour réunir ses collaborateurs, lecteurs et amis autour d’un apéro-barbecue au Limelight. Plus d’informations et de détails, en vidéo et sur le flyer à découvrir dans la suite.



Date : Jeudi 25 juin – 19h00 > 1h00
Lieu : Le Limelight / 162, Avenue de France 75013 Paris
Métro : Bibliothèque François Mitterand

Inscription & Event sur Facebook

Motion by Mattrunks – Flyer by Theoze

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Flyer en taille réelle.

Piers Morgan strips off for new Burger King ad

LONDON – The Britain’s Got Talent judge Piers Morgan has stripped off for a new tongue-in-cheek campaign to promote Burger King’s new range of “flame grill” scented perfume.

Questions remain over C4 and BBC Worldwide deal

LONDON – A deal to seal a joint venture between Channel 4 and BBC Worldwide will not be done in time for tomorrow’s Digital Britain report as several key issues remain unresolved, including the fate of the UKTV channels in relation to the tie-up.

Maynards launches £2m campaign around prize prize competition

LONDON – Cadbury’s wine gum brand Maynards is launching its biggest-ever on-pack promotion.

Endemol considering investment in Setanta

LONDON – Endemol is in negotiations to take a stake in beleaguered sports broadcaster Setanta.

Stephen Carter’s Digital Britain fails to resolve Channel 4’s future

LONDON – The future of Channel 4 is not expected to be resolved by tomorrow’s publication of the Government’s Digital Britain report..

Vegemite asks the public to name historic new spread

LONDON – Iconic Australian food brand Vegemite is launching a spin-off product for the first time, and is asking the public to come up with a name for the new spread.