LONDON – Yoplait has moved its UK advertising aacount out of McCann Erickson and will now split the business between Publicis’ UK and French offices.
LONDON – ITV.com had a record month in May with total video views rising 528 per cent to more than 55 million.
LONDON – Yahoo! will close down its social network Yahoo! 360 next month, after finally finding an alternative for its loyal users.
Well, there’s at least one good thing about the Geico Kash campaign; it’s given the Mysto & Pizzi version of Rockwell’s Somebody’s Watching Me a big boost with 80,000 downloads each month since the campaign launched in January.
LONDON – Autoglass is doubling its media spend this year ahead of its media pitch with plans to add up to £20m to its budget by 2010.
LONDON – NHS Leicester City has launched an online teen drama series as part of its hard-hitting teenage pregnancy and sexual health campaign.
Jobs abroad can be wonderful opportunities. But as exciting as they may be, there are pitfalls, especially when it is time to return home. If you are considering a job abroad, here are a few tips that will help to enable you to go away — and come back — with a minimum of angst.
LONDON – Facebook is expected to begin allowing users and brands to create vanity URLs, which will make it easier for their pages to be navigated to directly by other users.
Ed:There are those who believe applying old media metrics to new media is like trying to measure water volume with a ruler. Others, such as Adrants guest contributor Lisa Marino, Sr. Director of Sales at RockYou, think standardization across all media is the way to go.
LONDON – Book retailer Borders will from today offer 45,000 eBooks for sale in an attempt to challenge Amazon’s potential dominance of the market.
LONDON – Outdoor media owner Titan Outdoor has unveiled a number of packs that it says will capitalise on people staying in the UK over the summer months.
LONDON – P&O Ferries is attempting to encourage people without deep pockets to take a holiday, running a campaign with the strapline ‘you deserve a holiday’.
LONDON – Cinema advertising sales house Pearl & Dean is launching a preview-screening service for media agencies and brands that will allow them to access movies before their official launch date.
LONDON – IPC has secured a six-figure commercial deal with Kenco, which will see the promotion of the coffee brand’s environmental credentials across a number of the magazine giant’s titles.
Conscientizar jovens e crianças sobre perigo da não conservação do meio-ambiente é uma tarefa bastante complicada, mas não deixa de ser também uma razão para se utilizar muita criatividade.
Essa foi a tarefa da WWF que, em parceria com a Canon, conseguiu utilizar a plataforma de um game online a fim de colocar os usuários dentro de uma lúdica história. O mecanismo é simples: o usuário define seu personagem (menino ou menina) e depois começa o combate com três monstros. Cada inimigo representa algum tipo de causador dos problemas ambientais: Pollution, CO2 e Energy. Porém, para prosseguir no combate o usuário terá que responder perguntas ligadas à questões de meio-ambiente, sustentabilidade e afins. Algo parecido com o bem sucedido Greenpeace Weather. Se lembram?
Esta campanha é baseada na China, e foi concebida pela Ogilvy Beijing e North Kingdom.
:: Planet Protector
:: Via Webbservige
LONDON – Walkers has brought in TV presenter Cat Deeley to appear in a TV ad to support its Gary’s Great Trips promotion.
The Food Standards Agency (FSA) is part funding a cooking programme on UKTV along with production company Shine TV.
Traditionally, corporate charitable efforts have been stereotyped as the cutting of ribbons and photo ops with oversize copies of checks. While that has its benefits, what's really needed is deeper, long-term partnerships between brands and philanthropic efforts, says Eric Henderson of Living Cities.
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