Hasta La Creative!

Since we're all trying to create a personal brand these days, why not go all the way? Replace your old-fashioned, tree-killing paper business cards with Meat Cards.

LONDON – Discovery-owned TV channel Quest is to be the first solus website sponsor of Freeview, the digital terrestrial TV service, during May.

You never did trust Burger King's King, did you? Now you know why: He's actually a Klingon. Or part Klingon. Or a Kingon.

LONDON – Nunwood has appointed Iain Stanfield as account director to its global Insights division in London.

LONDON – Britvic is launching an on-pack competition to drive sales of Drench spring water, called ‘Drink, Think, Win’.

A Gawker Media, dona de blogs blockbusters como Gizmodo, Kotaku, Lifehacker, Deadspin, entre outros, lançou um vídeo promocional para mostrar o quanto são legais e porque os anunciantes devem gastar sua verba com eles.

O promo reel está causando polêmica, já que reacende a velha e boba discussão da velha contra nova mídia. Pegaram trechos de programas de TV em que o conteúdo da Gawker é citado, além de cenas clássicas como articulistas da Fox e outros jornalistas dizendo que blogs são maléficos, mentirosos, jornalismo desonesto, entre outras críticas, e juntaram com depoimentos de leitores.

A despeito do conteúdo, é uma maneira clássica de se vender, e gostei do vídeo. A conclusão final é de arrepiar. Milagres da edição.

Post originalmente publicado no Brainstorm #9
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a great ad with as it was a very innovative use of a traditional media. great!

Twitter is putting a lot more muscle behind its search engine, which it picked up via its acquisition of Summize last year. Good move, as Twitter's real-time search capabilities are among its biggest chances to be worth more than $1 billion someday.

Social media circles are full of critics, many angling to do more directing themselves. This analogy is important given the current conversation around traditional media, marketing and the current subject du jour, social media. As the online conversation rages on the subject increasingly involves the question of who "owns" it. The question speaks volumes for how shallow and self-serving the dialogue has become.

Fever Ray est le projet solo de l’artiste électronique Karin Dreijer Andersson. Son clip When I Grow Up a été réalisé sous la direction de Martin de Thurrah. Une petite merveille visuelle qui met en scène une jeune adolescente, pour un rendu à la fois plein de force et de fragilité.