Sunday Times bucks trend among quality titles

LONDON – News International’s Sunday Times is the only quality weekend newspaper to have increased its circulation in the past year, according to today’s ABC figures for April.

Daily Star continues to rise as Sun dips below 3m again

LONDON – Express Newspaper’s daily tabloid, the Daily Star, continued its recent strong performance with a year-on-year circulation leap of nearly 13% in April, outperforming its red-top rivals, including The Sun, which dipped below the psychological three million barrier again.

Evening Standard circulation dips despite extra bulks

LONDON – Circulation figures for the Evening Standard showed it lost further ground in April despite increasing its bulks by about 20,000 copies, according to the ABC.

Comment on Sundown Solar Protection: Sob o Sol by Sundown Solar Protection: reazione sotto il sole « il Guerrillero

[…] Fonte: Ibelieveinadv […]

Online game: the GTI Project

Ahead of the UK launch of the new Golf GTI on May
22, Volkswagen has constructed a Scalextric track on an epic scale inside a hangar to lend armchair (or office chair) enthusiasts the chance to race the new hot hatch online and against the
clock.

 

[…]

Thelondonpaper relaunches website

LONDON – News International freesheet Thelondonpaper has relaunched its website with a greater focus on social media and an expanded entertainment section.

Twitter FAIL! The 8 worst brands on the world’s hottest microblog

LONDON – The sound of marketers excitedly scrawling the word ‘Twitter’ on whiteboards and flipcharts up and down the UK is now almost deafening. But, while some have succeeded, others offer a step-by-step guide of what not to do.

Nessie

Disney World Technology Meets Guerilla Marketing …


iLamp Design

Une superbe lampe entièrement fine et flexible, pouvant prendre n’importe qu’elle forme. Conçue par le studio espagnol SystemDesign, elle utilise des technologies entre le silicone blanc et un écran de polymères électroluminescents. Plus d’images en haute définition dans la suite.



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Brawn GP to feature ‘Terminator Salvation’ on Formula One cars

LONDON – Formula One World Championship leaders Brawn GP will feature imagery from the upcoming ‘Terminator Salvation’ film on the livery of its cars at the upcoming Spanish Grand Prix.

Oxfam reports more shoppers at charity shops but fewer donations

LONDON – Donations to Oxfam shops have fallen 12% so far this year – its first decline in donations for eight years.

The top 100 most mentioned brands on Twitter

LONDON – Revolution teamed up with i-level’s social media agency Jam to reveal the 100 most mentioned brands on Twitter and how they are aiming to capitalise on the buzz.

Government criticised for digital strategy during swine flu outbreak

LONDON – Digital marketing consultancy Blue Latitude has criticised the government’s digital communications strategy during the swine flu panic as inferior to the US authorities’ efforts.

Unanimis appointed to sell ads on FindAnyFilm.com

LONDON – FindAnyFilm.com, the new launch from the UK Film Council, has appointed online specialist Unanimis to sell advertising on its website, which has attracted more than one million visits since it launched 10 weeks ago.

Outdoor specialist Kinetic introduces new ad guidelines

LONDON – The outdoor specialist Kinetic is launching a set of guidelines for advertisers attempting to get the most from their digital out-of-home activity.

Former Bush aide launches digital ad network

LONDON – A group of American political strategists have taken their skills online and launched an advertising network to deliver hypertargeted public affairs campaigns.

Carphone Warehouse buys Tiscali UK for £236m

LONDON – Carphone Warehouse has confirmed it is to buy the UK assets of Italian broadband provider Tiscali in a £236m cash deal.

John Menzies Digital awards online business to DBD Media

LONDON – John Menzies Digital, the digital magazine service for some of the UK’s largest publishers and retailers, has appointed DBD Media to handle its pay-per-click and search engine optimisation account.

Tesco brings back the ‘Tesco family’ to help relaunch Tesco Clubcard

LONDON – Tesco will re-launch its Clubcard on Monday with a TV campaign that revives the iconic ‘Tesco family’.

BLM Quantum promotes release of Tormented horror movie

LONDON – The launch of Pathè’s teen horror film Tormented is being promoted by a multimedia campaign, with a heavy mobile and social media drive created by Havas’ digital media specialist, BLM Quantum.