LONDON – News International has retained i-level to handle digital media for The Sun after a review of the business which included Mindshare, the incumbent on the company’s media account.
Découverte du travail de cette photographe freelance Valérie Morignat. Toutes ses photos sont subaquatiques et dévoilent un véritable univers artistique, mettant en scène des modèles en pleine mer ou dans une piscine. Galerie dans la suite.
Elle est également représentée par l’agence Factory311.
LONDON -Channel 4 has been issued with a warning from Ofcom after the watchdog found the channel had breached the broadcasting code with its ‘Gordon Ramsay’s Great British Nightmare programme.’
LONDON – EMI, Warner/Chappell and Chrysalis Music have signed a partnership deal with fashion supplier Webwear to launch a range of clothing inspired by song lyrics.
LONDON – WPP’s Sir Martin Sorrell is among the business leaders sharing advice on how to survive the recession, in a video initiative on YouTube called Survival of the Fastest.
LONDON – Men’s fashion retailer Blue Inc is repositioning itself as a unisex business, launching a women’s clothing range in stores and online.
LONDON – Clear Channel Outdoor has become the latest media owner to post revenue declines, announcing a 25% year on year fall from $775.6m in Q1 2008 to $582.2m in the first quarter of 2009, resulting in an $87.9m net loss.
When we talk about diversity (or lack thereof) in the ad industry, we tend to talk about an ad agency as if it were one thing. But the fact is the creative department has long been regarded as the area in most need of diversity and inclusion given its very function of creating communications that speak to an increasingly diverse consumer population.
LONDON – Petrol brand BP is repositioning its premium fuel Ultimate as a cost- and energy-efficient option.
LONDON – Twitter co-founder Biz Stone has quashed speculation that a sale of the messaging site is imminent and said his focus is to run Twitter as a profitable independent company.
LONDON – O2 is launching a £6m animated campaign to support its new products targeting the family segment of the UK market, the first time the mobile operator has focused on families (Marketing, 18 March).
LONDON – IPC-owned music weekly NME is today offering its latest issue, which includes the magazine’s official Festival Guide, as a free download in partnership with Menzies Digital.
LONDON – Comparison website Gocompare.com has consolidated its affiliate marketing activity in a deal with the Online Media Group (OMG) Network.
This piece is composed of 2 balloons, one inside the other. The internal balloon represents our planet, and the external one shows the layer of pollution in the atmosphere. WWF balloons were distributed by volunteers in open spaces. People who received the balloons were told to use a pin attached to the tag to blow up the exterior balloon. By doing so, we can see planet Earth with no interference, and this demonstrates that if everybody helps we can stop pollution on our planet.
Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio
Art Director: Alexandre Magre
Media: Fabricio Andrade, Fabiana Manfred
Photographer: Sergio Prado
Planning: Philippe Bertrand
Advertisers supervisors: Heloísa Helena de Oliveira, João Gonçalves
Producer: Nereu Marinho Da Costa
Account supervisors: Ana Paula, Grassmann Andery, Polika Teixeira
LONDON – The Advertising Standards Authority has named its deputy director-general Guy Parker as its new chief executive, effective from 29 June.
Après le réussi Tenspace, voici ce magnifique spot réalisé par le studio japonais WOW pour la marque Citizen à l’occasion du salon Baseworld 2009 en Suisse. Le thême du film sont les possibilités infinis : un mélange d’images combiné avec une captation de la ville de Tokyo.
Par l’agence wOw. Bande son de Masato Hatanaka.
LONDON – Fanta has joined with Tesco and British designers Antoni & Alison to create a re-usable bag made out of recycled plastic bottles.
(TrendHunter.com) Famed photographer Greg Williams gives us a glimpse into the world of the rich and beautiful in this seductive photo shoot.
Rising British model Rosie Huntington-Whiteley, who is a Victoria’s Secret model,…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
