NEW YORK – US credit card legislation signed President Barack Obama last Friday is expected to impact credit card marketing, which is likely to change in message as well as volume.
LONDON – Thomas Cook is launching a four-month trial of a new online chat feature in its holiday bookings service.
LONDON – Danone is set to review its estimated £300 million global media planning and buying account.
LONDON – Ofcom, the broadcast regulator, has announced it will not increase the amount of advertising allowed on television until at least spring 2010.
LONDON – Fake tan brand St Tropez is launching a concession counter in Debenhams, Oxford Street, which will be the first stand-alone counter for the brand in London.
LONDON – Fake tan brand St Tropez is launching a concession counter in Debenhams, Oxford Street, which will be the first stand-alone counter for the brand in London.
LONDON – GlaxoSmithKline (GSK) is backing its oral healthcare brand Corsodyl with a multimillion-pound TV, press and online campaign promoting healthy gums.
LONDON – The Office of Fair Trading has warned six debt management businesses and four cold-calling companies to stop using unsolicited and misleading phone calls to advertise their services.
Découverte du travail, finement réalisé par Oscar Marchal, basé à Barcelone. Il se spécialise dans la création typographique et l’illustration. Retrouvez les travaux sur le portfolio Inquietto et parmi plusieurs exemples dans la suite.
NEW YORK – Twitter founder Biz Stone has rejected speculation that the micro blogging service is developing a TV show, but said it has come to an agreement which could see it feature in a series showing people tracking down celebrities.
LONDON – Ofcom has ruled against increasing the amount of advertising on TV for at least another year.
LONDON – Top FTSE100 executives are failing to grasp social networking services such as LinkedIn, Facebook or Twitter, while Sunday Times Fast Track 100 firms such as On Holiday Group are leading the way as early adopters, according to new research.
LONDON – The Institute of Fundraising is urging its members to report direct mail campaigns that contravene the body’s code of practice that was revamped last year.
LONDON – Global Radio has relaunched its Sunday chart programme, renamed The Big Top 40 Show, with iTunes to allow listeners to influence the Top 10 by downloading songs as the chart unfolds between 4pm and 7pm every Sunday.
LONDON – Advertising within computer games, known as in-game advertising, is set to be a $1bn business within five years, making it an impossible media for brands to ignore, according to a report by media analyst Screen Digest.
LONDON – Two former creatives are launching a user-generated advertising platform that enables brands to allow consumers to co-create and star in their ads.
LONDON – ITV is planning to increase its X Factor output by screening two shows a week.
LONDON – The recession has caused a mini-boom in Britain’s charity shop trade, according to a new survey conducted by YouGov for the charity insurer Ecclesiastical.
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Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Director: Alessandro Cattaneo
Production Company: FilmMaster Milan
Producer: Karim Bartoletti
LONDON – Today’s round-up of the biggest business stories.
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