Hasta La Creative!

LONDON – Music streaming service Spotify is today unveiling its first mobile phone demo at San Francisco’s Google I/O developer conference.

LONDON – HSBC launched today an Indian-themed marketing campaign to promote its sponsorship of Indian Summer, a season of exhibitions at the British Museum.

LONDON – Two troupes of strippers are going head to head in a battle over royalties as new comers Here Come The Boys are accused of hijacking the Chippendales brand as they embark on a 42-date tour.

(TrendHunter.com) Toronto-based filmmaker, writer and photographer Bruce LaBruce opened a rather unusual solo exhibition entitled “Untitled Hardcore Zombie Project” a few days ago.

In addition to a whole lot of blood and…

LONDON – Reckitt Benckiser is reviewing its £800 million global media planning and buying arrangements.

LONDON – Thinkbox, the TV marketing body, is unveiling its first-ever TV ad campaign to support the medium.

LONDON – OgilvyOne London has appointed Dave Birss, the former creative director of Poke, as its new digital creative head.

Across the country, along with celebrating Memorial Day, Levi’s is once again breaking out their white clothing line. It is now officially OK towear white shoes, white pants, and even a white belt, if necessary. However, to some Levi’s stores, not only does white symbolize  Memorial Day, “the correct day” to begin wearing white, the white knot,symbolizing solidarity for gay marriage is also on display in many stores.

Levi Strauss & Company has long supported equal rights for gays. Headquarted in San Francisco, Levi Strauss is to sponsor a programming block on MTV-owned Logo channel, and was involved in marketing “Milk,” the movie featuring the life of gay civil rights leader, Harvey Milk.

“We always try to connect to the energy and events of our time,” said Erica Archambault, Levi’s director of brand marketing and public relations. “What’s the pioneering spirit of today? A lot of people are rallying around marriage equality and fighting for that and so many individuals within our company feel so strongly about it.”

Before the Banana Republic (and knockoffs) revolution, Levi’s were the jean to wear.
However, their stance on this controversial issue may cause Levi Strauss to lose market share from the conservative side of America.

On the other hand, they are raking in a ton of publicity.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.

Advertising Agency: BBDO Dubai, UAE

(TrendHunter.com) Some people think that their creative process is heightened after a couple of drinks, and it would appear that ad executives coming up with these creative ways to market liquor agree.

The gallery above…