LONDON – Sneaker company Asics is targeting influential bloggers with an 80s-themed word-of-mouth “blog hunt” aimed at spreading positive buzz for its new line of trainers.
LONDON – Discovery Networks Europe has appointed Kathy Toher as director of international advertising sales across Europe, excluding the UK.
(TrendHunter.com) Brazilian top model Raica de Oliveira shows her promiscuous side in the editorial “Hot as Rio” in the new issue of Brazilian bi-monthly magazine, The Wish Report.
Raica was captured by photographer Michael…
LONDON – Sky has appointed David Murdin to the newly-created position of director of sports and marketing. Murdin was previously British Airways’ global head of brand, product and service. Earlier this week Christian Cull left Sky as director of customer communications.
LONDON – Shipserv has been named this year’s most promising UK internet company for its innovation, growth rate and future potential.
LONDON – Specialist bathroom chain Bathstore is launching a £1.5m campaign, featuring direct response TV ads and door drops, to promote its May sale.
LONDON – The BBC is launching a campaign to promote its Poetry Season next week featuring Frank Skinner, Lauren Laverne and Phill Jupitus.
LONDON – Barclaycard has launched a review of its UK below-the-line agency arrangements.
LONDON – Autoglass, the glazing repair and replacement company, has called a review of its £10m media planning and buying business, held by Universal McCann for the past five and half years.
LONDON – Unilever has terminated its licensing agreement with Walkers to release its own Marmite-branded crisp products.
LONDON – Disney has finally struck a content deal with online video website Hulu, ending months of speculation that the company was preparing to air its ABC programming on the US free-to-view site.
Advertising Agency: Loducca, São Paulo, Brazil
Creative Director / Copywriter: Guga Ketzer
Art Director: Cassio Moron
Released: April 2009
LONDON – Virgin Media’s TV customers can now watch programmes including Robin Hood, Friday Night With Jonathan Ross and Later…with Jools Holland, in HD and on demand.
LONDON – After weeks of beta testing, Twitter has rolled out its search function for all users, including a sidebar list of top trending topics.
We are obsessed with the next new thing. As an industry we eagerly anticipate new software releases, tirelessly champion new services (MySpace to Facebook to Twitter) and new eras (Web 3.0 anyone?). We also have no fear of eating our young — how many times have you heard the phrase "Google-killer"? Which is why it's probably a good time to talk about "augmented reality."
LONDON – United Biscuits has launched a digital campaign for McVitie’s Minis to drive engagement and trial of the biscuit range.
LONDON – BBC’s high definition television shows will be available for viewing for Virgin Media subscribers via the BBC iPlayer.
LONDON – BBC’s high definition television shows will be available for viewing for Virgin Media subscribers via the BBC iPlayer.
LONDON – A series of shots taken from Campaign have been given a humorous twist on a Flickr page set up by Andy Whitlock.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
