Apr
06
Worldwide bloggers tour / blogger from Spain
Posted in: Uncategorized
click here to learn what is the worldwide bloggers
tour
Week 15
Country, City:
Spain, Madrid
[…]
Apr
06
Media company profit warnings up 60% in Q1
Posted in: UncategorizedLONDON – FTSE-listed media companies issued more profit warnings than any other sector – bar support services companies – in the first quarter of 2009 according to Ernst & Young.
Apr
06
More media companies issue profit warnings
Posted in: UncategorizedLONDON – FTSE-listed media companies issued more profit warnings than any other sector – bar support services companies – in the first quarter of 2009 according to Ernst & Young.
Apr
06
Top 50 Furniture Trends in Q1 2009
Posted in: Uncategorized
(TrendHunter.com) This furniture trend countdown features the top 50 furniture trends and examples of cutting edge furniture in Q1 2009. The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several…
Apr
06
Top 50 Celebrity Fashion Trends in Q1 2009 (COUNTDOWN)
Posted in: Uncategorized
(TrendHunter.com) This celebrity fashion trend report features the top celebrity fashion trends in q1 2009. The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million monthly views)…
Apr
06
Top 50 Pop Culture Trends in Q1 2009 (COUNTDOWN)
Posted in: Uncategorized
(TrendHunter.com) This micro pop culture trend report features the top pop culture trends in Q1 2009. The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million monthly views) and…
Apr
06
Surviving the Media Meltdown: Media Guy Readers Have Their Say
Posted in: Uncategorized
In a recent column titled "Topic A in Rapidly Shrinking Medialand: What's Your Plan B?" I asked for reader feedback, but I wasn't quite prepared for the flash flood of responses.
Apr
06
Don’t Damage Your Brand for Short-Term Gains in a Recession
Posted in: Uncategorized
Marketing is a long-term proposition. A company can get in trouble if it changes its marketing strategy to cope with a short-term problem.
Apr
06
Consumers Will Relate to Ads Urging Them to Spend Sensibly
Posted in: Uncategorized
Momentum is building for my advertising-stimulus plan. The latest (only?) guy to jump on the bandwagon is Bob Pittman, who's had plenty of heavyweight marketing experience at such disparate companies as MTV, Six Flags, Century 21 and AOL.
Apr
06
How to Handle Hiring When Everyone Else Is Cutting Staff
Posted in: UncategorizedCHICAGO (AdAge.com) — Some agencies are actually hiring in this recession, which raises complications of its own: how to wade through the throng of highly qualified applicants, and how to navigate the tricky business of bringing on people to service a newly won account after you've let others go on one that's been lost.
Apr
06
How Toyota’s Confronting Low Consumer Confidence
Posted in: Uncategorized
DETROIT (AdAge.com) — As the head of Toyota Motor Sales USA's volume Toyota Division, Bob Carter is facing the same headwinds as the rest of the industry in today's turbulent economy. He recently sat down with Detroit Bureau Chief Jean Halliday to discuss the state of the car business and how he's navigating different pressures.
Apr
06
Tough-to-Swallow Snack Promotion Goes Down Well
Posted in: Uncategorized
NEW YORK (AdAge.com) — Seeking a promotion that would appeal to recession-hit consumers, PepsiCo's Mexican subsidiary Sabritas decided to simply stuff cash into Doritos, Tostitos, Ruffles and other snack packaging.
Apr
06
Agencies, Advertisers Scale Back Hispanic TV-Upfront Activities
Posted in: Uncategorized
NEW YORK (AdAge.com) — One of the spring rituals for Hispanic agencies and marketers has long been a trip to New York in mid-May for the Hispanic TV upfront and a packed week of parties and presentations to herald new programs and start nailing down ad dollars. Not this year.
Apr
06
A Cheaper Agency Pricing Model
Posted in: UncategorizedLONDON (AdAge.com) — "Better. Faster. Cheaper." It sounds like a line for cut-price detergent, but in fact it's the no-nonsense mission statement of London Advertising, one of a new breed of British agencies determined to find a way of working globally without the baggage and costs of an agency network.
Apr
06
Bargains Abound in Media Abandoned by Weak Sectors
Posted in: UncategorizedNEW YORK (AdAge.com) — Media buyers hesitate to drool, of course, but these days it's nearly impossible to keep the saliva from flowing. Thanks to the economy, nearly every type of media can be had for a relative bargain. And media outlets will turn somersaults to keep money flowing through the door.
Apr
06
Artful Calendar : Fever 104 FM
Posted in: UncategorizedDelhi team, Shayondeep Pal, Harpal singh, Shoneeka Ghai, Anil kumar N, Abhishek Misra, Souvik Datta sent us this awesome calendar they had made for Fever 104FM
Apr
06
Training Opportunity
Posted in: UncategorizedA vacation for a senior adman is not just a chance to recharge batteries, it’s also an opportunity to see what you have one step below. Leave the up and comer in charge and see if he or she can handle making decisions as well as they do executing the plan. Give your contact info to just that one person, tell them it’s only for emergencies, and see how things look when you get back. It’s fabulous training.
Speaking of vacations, I’ll be on a family trip for a week and not posting. Be back around the 13th.
Back Next Week
Apr
06
In-Home Skateboading – The Ramp House is a Boarder’s Dream (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Ramp House in Athens, Greece is a dwelling that a skateboarder could really get stoked about. No matter what the weather outside is, the inhabitants of this house and their friends can roll right out…
Apr
06
Marketing 2.0 Paris: The Streets by Night (Complete with Incriminating Evidence!)
Posted in: Uncategorized
It’s weird about Paris.
Apr
05
Otherworldly Places of Worship – Incredible Religious Architecture Inspires Piety (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) To worship or not to worship? That is the question that modern-day ministers and faith administrators would rather we not ask. In order to keep the faith, churches and places of worship worldwide are going…
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