Hasta La Creative!

LONDON – The British Army is putting out a TV and online campaign encouraging potential recruits to think about how they would tackle the type of challenges faced by soldiers.

LONDON – The Prostate Cancer Charity has appointed Exposure to develop and manage a fresh integrated campaign to boost awareness of the disease and increase support for the charity.

LONDON – Focus DIY has signed a two-month sponsorship deal with ITV1 for its daytime home improvement programme, 60 Minute Makeover.

LONDON – The rate of decline in marketing spend slowed in the first quarter of this year, according to the IPA’s latest Bellwether Survey.

One of the biggest complaints about CP+B’s wacked-out Gates/Seinfeld campaign was that it didn’t really do much to push the product. In fact, it didn’t mention the product at all.

LONDON – Today’s round-up of the biggest business stories.

LONDON – Senior government ministers are backing demands to make BBC presenter Jonathan Ross and comedian Russell Brand pay the £150,000 fine that Ofcom issued to the BBC on Friday for its Sachsgate “failures”.

NEW YORK – JWT is to close its Chicago office, two years after its key account Kraft Foods pulled nearly $200m worth of business out of the agency.

LONDON – Online consumers would rather watch advertising in return for music and videos than pay for them, according to research released today.

Seat has been inspired by the famous viral video about finger skateboarding and has launched its own one.

For the skateboard lover this print ad with the Jenna Jameson pornstar deck should be most of interest…

advertiser: Seat Ibiza