Racing brand McLaren creates new sports car business

LONDON – Racing car brand McLaren has announced plans to create an independent McLaren Automotive company, as part of a wider restructure of the group.

Hell’s Kitchen sinks to 2.5m as ‘The Apprentice’ hogs audience

LONDON – ITV1’s second helping of ‘Hell’s Kitchen’ suffered an exodus of viewers to BBC One’s ‘The Apprentice’, which pulled in an audience of 7m, according to unofficial overnight figures.

IKEA switches customer magazine from in-store to mail distribution

LONDON – IKEA will stop handing out its customer magazine IKEA Family Live in its stores and will switch to distributing it only through direct mail following a review of its advertising sales.

Moneysupermarket .com suffers revenue drop despite traffic increase

LONDON – Moneysupermarket.com, the price comparison site, has seen sales from banking products, utilities, travel and its insurance businesses slump in the first three months of this year, despite an increase in customers using the site to look for better deals.

Ikea switches from in-store to mail distribution of customer magazine

LONDON – Ikea will stop handing out its customer magazine Ikea Family Live in its stores and will switch to distributing it only through direct mail following a review of its advertising sales.

Monesupermarket.com sees revenue drop despite traffic increase

LONDON – Moneysupermarket.com, the price comparison site, has seen sales from banking products, utilities, travel and its insurance businesses slump in the first three months of this year, despite an increase in customers using the site to look for better deals.

Google promotes Google Chrome web brower

LONDON – Google is promoting its new web browser – Google Chrome – on its UK homepage, billing it as ‘minimal design with sophisticated technology’ to make the web faster, safer, and easier than using Internet Explorer or Mozilla Firefox.

Media veteran Steve Brill unveils paid content plans

LONDON – Someone had to make a statement about charging for content and media veteran Steve Brill’s Journalism Online venture has. It hopes to charge for content online on behalf of newspaper and magazine publishers as well as deal with licensing of content. It’s big news. It might be the start of something.

Théo Gennitsakis

Retour sur la mise à jour du portfolio de l’artiste Théo Gennitsakis. Designer grec, travaillant pour son agence La Surprise et collaborant avec des magazines de design et de mode. Quelques exemples de ces derniers travaux dans la suite.

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Lambrini launches a rose variant

LONDON – Halewood International is launching a rose variant of its Lambrini brand in a bid to steal a share of the growing rose wine market.

Local media provides most trusted property information, says new research

LONDON – House-hunters believe local media is a more trustworthy and up-to-date source of property market information than specialist property websites such as Rightmove, claims new research from the Newspaper Society.

Mission Marketing bucks trend with 37% rise in pre-tax profit

LONDON – The Mission Marketing Group, home to agencies Bray Leino and Bastin Day Westley among others, has defied the downturn to post a 37% hike in pre-tax profit to £7.2m in 2008.

VisitEastbourne launches Facebook and Twitter profiles

LONDON – VisitEastbourne.com, the official tourism website for Eastbourne, has launched profiles on social media sites Facebook and Twitter to raise awareness of the south coast resort across the web.

Amazon opts out of Phorm’s behavioural targeting technology

LONDON – Amazon, the online retailer, has become the first website to opt out of Phorm’s controversial behavioural targeting technology.

Martini campaign promotes its low-alcohol as a way to `stay beautiful’

LONDON – James Bond may have ditched it but Martini is planning a consumer comeback with a £5.6m marketing campaign designed to promote the brand’s low- alcohol content.

Corrado mattresses: Sudden Sleep

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All the prints were produced without using a computer. Here you can see the making of.

Advertising Agency: Saatchi&Saatchi, Milan, italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Federico Galvani – Happycentro
Typographer: Andrea Manzati – Happycentro
Photographer: Federico Padovani
Digital Artist: Marco Oliosi

Eurostar hit by recession

LONDON – Eurostar passenger numbers fell by 11.5% or a quarter of a million travellers in the first three months of 2009 compared to the same period a year ago as both consumers and businesses cut back on travel.

Tiscali TV launches on-demand promotional channel

LONDON – IPTV platform Tiscali has partnered with kids’ channel broadcaster Nickelodeon to launch an on-demand promotional channel, Nick Extra.

Egyptian Tourist Board picks WPP agencies for global account

LONDON – JWT’s Cairo office, in partnership with Mindshare and RMG, has won the estimated £35 million global creative and media accounts for the Egyptian Tourist Board.

Independent website invests in new online video player

LONDON – Independent.co.uk is investing in a new online video player that will initially host Bebo’s online drama, The Gap Year.