Hasta La Creative!

LONDON – McCain Foods is looking to appoint a sales promotion agency to add to its existing agency roster.

LONDON – HSBC is to roll out a $10m re-brand for its ultra-premium banking proposition, HSBC Private Bank, to promote its global capabilities.

NEW YORK (AdAge.com) — Although the giants of the media and marketing business have immersed themselves totally in the world of digital advertising, that isn't the case for many smaller companies. Last week's New York Media Information Exchange Group (MIEG) seminar underscored the high level of frustration still felt by many companies struggling with the concept of multimedia, multiplatform, multichannel advertising campaigns.

LONDON – Jim Brigden, the former chief executive of £100m turnover agency The Search Works, has joined I Spy Search as chief executive.

Une campagne originale pour les différentes chaînes câblées MTV, qui émettent désormais par satellite. Une belle déclinaison print avec ces 4 affiches mises en scène par l’agence Loducca.

Creative Director: Guga Ketzer
Art Directors: Daniel Poletto, Kika Botto, Carlos Thunm
Copywriters: Rodrigo Senra, Andre Godoi
Photographer: Raul Krebs

LONDON – The second part of ITV1’s thriller ‘Whitechapel’ pulled in 7.1m viewers beating BBC One’s ‘Who do You Think You Are?’, this week tracing Fiona Bruce’s ancestors, according to unofficial overnight figures.

We don’t know why we’re writing this up, given that “going social” is not difficult, or costly, or even all that imaginative anymore, but hey — if the PR people went out of their way to put this on the wire, then by gad we will honor their service.

A valuable lesson from Cisco: it doesn’t matter who you are or what you’re selling. Like Hallmark and Disney’s made-for-TV movie department, you can turn any holiday to your advantage.

In this fresh rendition of West Side Story Meets the Park Avenue Chippendales!, a confrontation simmers between two well-coiffed wolfpacks from different sides of town. Or maybe just different sides of the same yacht club.

LONDON – Weapon 7 has scooped the UK digital account for Sailor Jerry, the First Drinks-owned rum brand, following a pitch against Work Club and Holst Digital.