LONDON – Google has expanded its advertising offering for publishers with the launch of its AdSense mobile search engine, which enables mobile publishers to embed a Google search box on their site.
LONDON – Aer Lingus is sponsoring the 95.8 Capital FM Breakfast Show with Johnny Vaughan and Lisa Snowdon, in a six-month deal worth £800,000.
Biz Stone wrote a blog post that elaborates on a suggestion he made earlier about monetizing Twitter.
LONDON – Virgin Media subscribers accessed more than 500 million on-demand programmes in 2008, with a record 56 million views in December.
Guerrilla Comm and Silicon Alley Insider scooped us on this Onion spoof on Sony: its complex, overambitious product line, and utopic rape-your-eyeballs ad strategy.
LONDON – COI is reviewing its branding agency roster arrangements, a process which will lead to it halving its 60-strong agency list.
LONDON – eBay has called a pitch for its £22 million pan-European ad account following the consolidation of its marketing teams into Zurich.
Two days ago we mentioned Radiohead was donating one of its songs to a homeless shelter. Last night we got the footage. The song is Videotape from In Rainbows, but the ad itself is called “House of Cards” –…
LONDON – Virgin Media has reported significant increases in the number of views for its on-demand TV service, in advance of the ITV Player addition to the Virgin Media catch-up service.
Then again, LA Gear has never been the sharpest tool in the marketing shed.
LONDON – TripAdvisor has launched a new restaurant product on its website, featuring reviews, maps and a reservation tool.
LONDON – A move by Domino’s Pizza to take pork products off the menu in one of its branches, after going 100% halal in an effort to win more Muslim customers, has been attacked by some customers.
LONDON – Lanson, the champagne brand, has signed a deal to become sponsor of The O2 arena, granting the brand the right to supply champagne to the arena’s bar areas.
LONDON – Magners has become the latest cider brand to branch into fruit ciders with the launch of a pear variant backed by a multi-million marketing campaign.
LONDON – IPC Ignite has appointed Toby Bicknell to the role of digital sales manager.
LONDON – Arts Council England has launched an initiative giving away more than half a million free theatre tickets to young people over the next two years.
LONDON – Luxury fashion brand Yves Saint Laurant is celebrating the launch of its SS09 collection by distributing half a million copies of its fourth ‘manifesto’ in the streets of London and other fashion capitals around the world.
LONDON – The Conservatives have been caught editing a Wikipedia entry in an effort to embarrass Gordon Brown who compared himself to Titian, the Italian Renaissance artist.
(TrendHunter.com) The 2009 Sports Illustrated Swimsuit Issue is testing new waters with Race car driver Danica Patrick. She broke ground last year by becoming the first woman to win the IndyCar 300 in Japan, but Patrick’s…
LONDON – EBay has called a pitch for its £22 million pan-European ad account in a bid to consolidate its agency arrangements across Europe.
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