LONDON – Microsoft Advertising has teamed up with Paramount to launch the studio’s upcoming Watchmen film, as it looks to strengthen its hold of the entertainment market during the downturn.
LONDON – Publicis agencies Starcom MediaVest and ZenithOptimedia each shed more than 15% of their media billings last year, according to Nielsen, with MediaCom retaining its status as the number one media agency for the seventh year in a row.
NEW YORK (AdAge.com) — Could Kindle-like devices put the KABOOM! on the comic-book business? That's the fear of some publishers who see the handheld digital book readers as a direct threat to their viability. Sales of paper-based graphic novels are actually up 5% but at the recent ComicCon in New York, industry analysts cast a wary eye at electronic reading devices. They agreed that comic book fans would be early adopters of the new technology but they explained why that could be devastating for the industry.
LONDON – Centaur, the owner of trade magazine Marketing Week, has issued a profit warning to the City after it said recruitment advertising in January would be down two thirds year on year.
WASHINGTON – CNN and Facebook will tie up once more to launch a live online stream and forum for US President Barack Obama’s first State of The Union address on February 24.
LONDON – Comedian Billy Connolly’s travelogue gave ITV1 victory in the 9pm-10pm slot last night with 4.7m viewers trumping BBC One’s 4m, according to unofficial overnight figures.
LONDON – Thomas Cook, the travel group, has signed a deal with ITV to sponsor its new gameshow The Colour of Money.
LONDON – Help the Aged’s director of fundraising and marketing Amanda Ball has been appointed group marketing director for the charity being created by its forthcoming merger with Age Concern.
Coup de coeur pour les superbes peintures de l’artiste français Orioto qui s’est inspiré des plus grands hits du monde des jeux-vidéos, en les mettant au goût du jour. A découvrir entre autres dans la suite : Mario, Zelda, Megaman ou encore Sonic.
LONDON – Festival Republic, promoter of the Reading and Leeds festivals, is working with research and strategy agency Crowd DNA to launch a research programme offering brands access to more than 65,000 16 to 24-year-old music-lovers.
LONDON – General Motors-owned premium car marque Saab has announced plans to become an independent business
B&Q has reported better-than-expected sales as it gains market share following the collapse of its rival MFI.
Brands and agencies including Pepsi, Home Depot, Victoria’s Secret, Pedigree, and Razorfish/Avenue A have tested new rich media search ads on Yahoo! in US, with a roll out to the UK in the works.
LONDON – Arena BLM has negotiated a sponsorship deal between travel agency Thomas Cook’s Foreign Exchange brand and new ITV game-show ‘The Colour of Money’, which debuts tomorrow evening at 6.35pm.
LONDON – Egmont publishing is launching an in-house customer publishing business.
Ryanair has launched an in-flight mobile service, allowing passengers to use their phones.
LONDON – General Mills UK is launching a £1m Shrove Tuesday-themed TV campaign to support its Betty Crocker ‘Shake to Make’ Pancakes brand.
Un clip intéressant construit dans le même esprit que Justice – Dance, avec un long plan en sous-sol associé à une post-production réussie. Le tout sur le nouveau titre du groupe “You!”, à travers le travail du graphiste Romuald Boivin.
NEW YORK – The ABC network has dropped the price for 30-second ads during Sunday night’s Academy Awards following the loss of two key sponsors and a decline in ratings.
LONDON – Bookmaker Ladbrokes has seen its profits drop by 28% for the year to £250m.
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