Hasta La Creative!

If you drop by McDonalds, don’t be surprised if you see a new happy meal package that has Spiderman at the front. Apparently this is the latest deal entered into by Sony Pictures, Marvel Entertainment and McDonalds in bringing the usual excitement for kids who idolize cartoons and hit movie flicks.

“The Spectacular Spider-Man” US Happy Meal will feature a collection of eight action figures, including Spider-Man Suction Cup, Doctor Octopus, Spider-Man Swinging, Venom, Spider-Man Launcher, Green Goblin, Spider-Man Crawling, and Sandman.

“The Spectacular Spider-Man” Happy Meal will be available in over 15,000 participating McDonald’s restaurants in North America.

(Source) Press

Em tempos de crise, executivos buscam formas criativas para conseguir mostrar cada vez mais seu verdadeiro potencial. Ainda mais para quem está desempregado, a criatividade tende a ser um papel (fundamental) para conseguir voltar ao mercado de trabalho.

O caso do jovem francês Yannick Miel é um exemplo claro e “bizarro(?)” do quanto as pessoas estão buscando formas não convencionais para surpreender RHs e headhunters.

Ele criou uma página no eBay (expirada), famoso portal de leilões da internet, e acabou se colocando à venda no portal. E ainda por cima, criou um website onde descreve toda a sua qualificação.

Após 5 meses desempregado, passando por mais de 20 entrevistas frustradas, Yannick Miel decidiu “provocar” o mercado, e acabou gerando muita polêmica na França.

O jovem ambicioso pode não ter planejado, mas o boca à boca gerado em torno de sua iniciativa, acabou ultrapassando suas expectativas. Blogs, sites, jornais e revistas do país (e do mundo), acabaram mencionando o que Yannick havia feito.

Em pouco tempo, uma empresa de recrutamento de jovens franceses, acabou lhe oferecendo um emprego experimental de 3 meses.

Loucura ou não, nem vem ao caso. O que podemos concluir, é que esta foi apenas uma referência positiva de que, hoje, em tempos onde a internet colaborativa reina no cotidiano dos jovens de todo planeta, pode ser encontrados novos meios para expor seus próprios objetivos, sem nenhuma burocracia. Basta uma boa idéia e a coragem de implementá-la.

:: Via Le Figaro

NEW YORK (AdAge.com) — Local ad spending isn't coming back for most traditional media even after this hellish recession lifts, a new forecast warns. The ominous forecast helps explain why Hearst can seriously consider shutting down the San Francisco Chronicle, a big daily with a very desirable readership. For traditional publishers that rely heavily on local ad buys, even the recovery isn't looking so good.

LONDON – The National Magazine Company is to slash 15% of its UK workforce, close to 100 jobs, in a dramatic attempt to reduce its cost base and meet the challenge of the tough economic climate.

(TrendHunter.com) If the Terminator was to revisit the big screen, this is definitely the motorcycle he would go for. The Mantis concept skillfully merges the traditional badass bike design with ultramodern details to create…

Alan Siegel has sent out a press release claiming that the recent "uproar among Facebook users [over terms-of-service changes] will lead to a transformation of turgid, impenetrable online contracts into readable documents." Further, "the days of consumers blindly signing whatever is placed before them are over."

Thanks to my friend lavirale, I have discovered this useless project.

How to participate to the Cover Project Chain

1 – Go on Wikipedia “random”
The first title of the article will be your band’s name

2 – Go on "random quotations"
The last words of the last […]

Twitter got you stressed? Facebook got you exasperated? The social graph got your blood pressure up? Sick of your client/your agency blathering on endlessly asking/telling you about social media?

NEW YORK (AdAge.com) — More than two dozen magazines have ceased publication since last March. Ad pages and subscribers are heading for the exits. And most publishers will tell you "Everything's just fine" even though they're carrying a sign declaring "The End Is Near." And then there's Austin Wilson.

LONDON – Channel 4 chairman Luke Johnson has insisted he would prefer the broadcaster to be privatised to secure its future rather than merging with ITV or Five.