Virgin Media prepares to offload its content division
Posted in: UncategorizedLONDON – Virgin Media is expected to begin the sale of its content division, said to be worth about £500m, within weeks.
British Gas Business awards £4m account to MediaVest
Posted in: UncategorizedLONDON – British Gas Business has appointed Publicis Groupe’s MediaVest to handle the £4m media planning and buying arrangements for its SME and corporate divisions, without a pitch.
Channel 4 to air ads on third-party VoD content
Posted in: UncategorizedLONDON – Channel 4 plans to carry ads around content that it distributes on third-party websites such as Bebo and YouTube. The move comes as the broadcaster rebrands its digital sales operation.
Web videos boost TV ads
Posted in: UncategorizedLONDON – Online video campaigns can extend TV advertising reach by a third, as young adults spend less time watching TV, according to new research.
Five secures Aussie soap deal with Ladbrokesbingo.com
Posted in: UncategorizedLONDON – Five has secured Ladbrokesbingo.com as the new sponsor of popular Aussie soap Neighbours until the end of the year.
Russell goes in Titan revamp
Posted in: UncategorizedLONDON – Titan Outdoor operations director David Russell has been made redundant, as the company combines its business delivery and operations divisions under business delivery director Madalyn Roker in an attempt to streamline campaign management.
Daily Mail set to end giveaways
Posted in: UncategorizedLONDON – The Daily Mail plans to stop giving away DVDs and CDs to lure in readers in a major shift of strategy for the mid-market newspaper.
Axon to quit publisher River after eight years
Posted in: UncategorizedLONDON – River Publishing managing director Edward Axon is to leave the customer publisher after nearly eight years.
New-look UKTV History launches
Posted in: UncategorizedLONDON – Yesterday, the rebranded version of UKTV History, will launch next Monday, alongside a new website called: Visityesterday.co.uk.
Greater Vancouver Crime Stoppers
Posted in: UncategorizedCredits:
“You remain anonymous, criminals don’t”
Client: Greater Vancouver Crime Stoppers
Agency: DDB Canada, Vancouver
Titles: Gang Violence, Hold Up, Homocide, Purse Snatch
Chief Creative Officer: Alan Russell
Creative Officer: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Director: Colin Hart, Dan Strasser
Account Manager: Kyle Stewart
Agency Producer: Gayle Robson
Photographer: Philip Jarmain
Retoucher: The Orange Apple
Prepress House: Studio 17
Sinful Catwalk Icons – Ricardo Oyarzun’s ‘Virgin Mary’ Models Rock Unholy Cleavage (GALLERY)
Posted in: UncategorizedTrue-Life Playstation Supercars – Muscular ‘GTbyCITROEN’ From Gran Turismo 5 Now a Reality (GALLERY)
Posted in: UncategorizedVocelli Launches New Pasta
Posted in: Uncategorized
Vocelli has launched a new line of upscale pasta dishes as part of their eight week promotions. Many of the Vocelli stores will be giving away any one free pasta entree and garlic bread with the purchase of a grande, two-topping pizza at menu price.
These new pasta entrees feature Marinara Traditionale, Pasta Diablo, Chicken Alfredo, Chicken Parmesan, Basil Pesto Pasta and Ravioli Formaggio. Each pasta entree is served with a helping of garlic bread made with Vocelli’s artisan ciabatta bread.
Vocelli Pizza is headquartered in Pittsburgh, PA and has been in operation since 1988. The company operates 131 east coast restaurants and offers area development packages to qualified franchisees.
(Source) Press
Reality Sinks in at Online-Advertising Confab
Posted in: UncategorizedMad Men: Adivinhe os anúncios e ganhe um Anuário de Propaganda 2009
Posted in: UncategorizedA convite da HBO, vou realizar aqui no Brainstorm #9 uma promoção inspirada pela série “Mad Men”.
Atualmente na sua segunda temporada, que estreou aqui no Brasil no último dia 7 de fevereiro, a série acompanha a trajetória do diretor de criação Don Draper em uma agência de publicidade de NY nos anos 1960.
“Mad Men” venceu duas vezes consecutivas, 2008 e 2009, o Globo de Ouro de Melhor Série Dramática, retratando com autenticidade histórica e estilo visual a sociedade e o comportamento da época. Visite o site da série para conferir a grade de programação.
A promoção funciona assim: Abaixo (depois do jump) você pode ver 5 anúncios da década de 1960, ou melhor, partes deles. Os 3 primeiros que adivinharem as marcas dessas peças ganham o Anuário de Propaganda 2009 do Meio & Mensagem.
Para participar, bastar dar os seus palpites aí nos comentários. Serão válidos os comentários com as 5 respostas corretas, na sequência. Não é fácil, mas também não é impossível. Se daqui algum tempo ninguém descobrir, vou revelando dicas sobre os anúncios.
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Transparent Hollywood Fashion – Madonna Keeps It See-Through at Vanity Fair Oscar Bash (VIDEO)
Posted in: UncategorizedOver 50 Unforgettable Gowns – Dresses Fit For The Academy Awards (CLUSTER)
Posted in: UncategorizedNews Corp. President Peter Chernin to Leave
Posted in: UncategorizedSmooth Shaving Solutions from Venus
Posted in: UncategorizedDon’t think that females don’t use shavers. They have their share of needing to get rid of excess body hair. And to answer that call, Venus has launched a new versions of its top-selling razors, including the most advanced five-bladed female shaving system, Venus Embrace(R).
Venus now has something for everyone. In addition to Venus Embrace, Venus is also offering Venus Spa Breeze(R) and Venus Spa Breeze Disposables, the first disposable razor with built-in shave gel bars that create a skin-loving light lather for a smooth shave, without the need for separate shave cream. Venus is also introducing new Venus Disposables Tropical and a new SatinCare Lavender Kiss shave gel.
(Source) Press