LONDON – Havas Media’s MPG has fought off competition from Mediaedge:cia and Carat to retain the €42m (£37m) media planning and buying business for the Spanish Tourism Board, Turespaña.
LONDON – Peter Chernin, News Corporation’s president and chief operating officer, is to leave the company in June.
LONDON – Turespana, the Spanish Tourism Board, has reappointed MPG to handle its €42 million global media planning and buying account.
LONDON – HSBC Private Bank is relaunching its digital brand identity through WPP-owned full-service interactive agency Syzygy, with a new website and online ad campaign.
If you’ve seen one Sony Bravia ad, you’ve got the blueprint for all of them: seize upon the easiest way to illustrate a product’s raison d’etre, then magnify, until the crowd whose attention you so wistfully coveted has been submerged by your idea.
LONDON – Lego is planning to increase its marketing spend after posting a 51% increase in British sales.
LONDON – Duchy Originals, the organic food producer founded by Prince Charles, is to undergo its first rebrand since its launch almost two decades ago.
LONDON – ITV is running a day of themed programming on Mothers’ Day on its ITV3 channel, with the aim of targeting women and creating an opportunity for advertisers, marking the first time that it has linked programme content around a specific calendar event.
LONDON – Spotify, the new online music streaming service, is being hailed as a means of targeting individual music lovers with audio ads.
LOS ANGELES – The Academy Awards pulled in a US audience of 36.2m, up 13% on last year’s record low of 32m but still short of the 40m who watched it in 2007.
SAN FRANSICO – A top Yahoo! executive has parted ways with the troubled internet company, fuelling rumours of a major management shake-up under the leadership of new CEO Carol Bartz.
LONDON – The Advertising Standards Authority is investigating Swiftcover’s ad starring Iggy Pop, following complaints that the firm will not insure musicians.
An innovative hoarding for Berger Paints where a live painter appeared to be extending the blue of the sky on to the hoarding itself. This was done by creating dramatic cut outs in the hoarding in the actual shape of the roller strokes.
Advertising Agency: JWT, Mumbai, India
Executive Creative Director: Tista Sen
Creative Director: Nandita Chalam
Copywriter / Art Director: Minal Phatak
Fabricator: Alakh Publicity, Tushar Rechwad
LONDON – Peter Chernin, Rupert Murdoch’s right-hand man for several years and head of Fox, is to leave News Corporation in June to run his own film production business.
And it’s exactly as boring as the title of the post suggests.
LONDON – ASDA is resurrecting its pocket-tapping ads after almost two years to emphasise its value message in a nostalgic way.
LONDON – Insurer Swiftcover is facing an investigation by the advertising watchdog after several musicians complained that it refused to give them cover because of their profession despite it featuring well-known rocker Iggy Pop in its ads.
LONDON – Trinity Mirror is to axe a quarter of its journalists, accounting for the loss of 70 jobs at the Daily Record and Sunday Mail, as the publisher reveals plans to create a single multimedia based editorial operation.
Remember Boost Mobile, the Nextel spin-off that spent the last three years molesting street culture under the tagline “Where You At?”
NEW YORK – PepsiCo juice brand Tropicana is to drop a recent packaging redesign created by Arnell following a consumer backlash, according to a report.
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