LONDON – Aegis shareholder Vincent Bollore had been working on a 90p per share bid for the company in recent weeks, but has delayed his move after Aegis decided it may sell its market research arm Synovate, according to a report.
LONDON – Budget fashion chain Primark has launched an investigation after the BBC and The Observer claimed that one of its UK-based suppliers, TNS Knitwear, has been paying illegal immigrants less than the minimum wage.
LONDON – GlaxoSmithKline is launching a TV campaign in which viewers are treated to the daily life of a woman from the point of view of her vagina to drive sales of its female hygiene brand Lactacyd.
LONDON – In what appears to be a case of stating the blindingly obvious, Cadbury is to print the warning “contains milk” on bars of Dairy Milk, despite the presence of the name and the logo, which depicts a glass and a half of milk being poured into a chunk of chocolate.
LONDON – Mark Thompson, the BBC director general, has given his backing for a tie-up between Channel 4 and Five to help them weather the economic downturn.
Après l’étagère Lili Lite Bookshelf, voici une lampe de chevet “marque-page” conçue par le studio suisse Fulguro. Une idée intéressante avec ce bras articulé qui permet de poser votre livre à la bonne page.
LONDON – The government appears to have saved the life of the most important patient in the hospital — the UK economy — but full recovery looks as far away as ever.
LONDON – The British Heart Foundation is questioning how people feel about their heart in a new TV campaign that highlights the role of the charity.
LONDON – Top Gear’s masked hero ‘The Stig’ stars in a new viral campaign for the re-launched Top Gear website, created by Work Club.
Découverte de cette agence basée à Londres, Tokyo et Zurich. D’élégants travaux d’identités pour transformer et faire évoluer les marques à travers le monde. Un motion à découvrir dans la suite.
(TrendHunter.com) For me, Trend Hunter is the absolute embodiment of these ads for Internetics, a Romanian festival that celebrates online efficiency.
With a tagline that says, “Efficient online keeps you captive,” the…
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NEW YORK (AdAge.com) — The principals of the latest marketing agency: Maria Bartiromo, Meredith Vieira, Tori Spelling and Susan Lyne. They, along with 22 other estimable names, including Ogilvy & Mather Chairman-CEO Shelly Lazarus, aren't forming an agency in the traditional sense, but will be part of a "panel" offering marketing and general business advice to NBC Universal and its clients on how to reach women.
Usually when you think about the future, you imagine all the cool new stuff we'll be using (or at least trying to use, before we go hunting for a low-tech, highly efficient sledgehammer). But as futurist Richard Watson likes to point out: The future is also about things becoming extinct.
On the eve of the eighth-season premiere of "American Idol," let's take a moment to whine melodramatically about the collateral damage this TV juggernaut has inflicted on American culture.
President-elect Barack Obama's huge stimulus plan and the equally huge budget deficit that it and the financial bailout will create have the business community worried about who's going to pay for all of that public spending.
Under Armour Senior VP-Brand Steve Battista explains his plans for broadening the testosterone-soaked brand's appeal without alienating core devotees.
Three million dollars for a 30-second TV spot seems ostentatious when times are good. For marketers and consumers alike, it appears almost reprehensible when people talk in the currency of economic doom and gloom.
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