Jan
12
TMW to develop eCRM programme for Nissan Europe
Posted in: UncategorizedLONDON – Nissan Europe has appointed digital and direct agency TMW to develop an eCRM programme for the business.
Jan
12
Become a Mastermind in Advertising.
Posted in: Uncategorized
Ontario College of Art & Design puts Masterminds on the pedestal in this complex formula composed of the Executive Masters of Design in Advertising.
Jan
12
Honda pitches brand values in online shorts
Posted in: UncategorizedNEW YORK – Honda has created three short online films for the American market which touch on its corporate philosophy in a similar vein to its ‘Power of Dreams’ work in the UK.
Jan
12
Nintendo WII – Disaster
Posted in: Uncategorized
Credits:
Client: NINTENDO FRANCE
Product: DISASTER WII
Title: JUST SURVIVE
Advertising Agency: ALERTE ORANGE / PARIS / FRANCE
Executive Creative Director: OLIVIER BODEUR
Creative Directors: PHILIPPE VALLET
Art Director: Christopher Hittinger
Photographer: PATRICK CANNINGHER
Digital Retouch: PHILIPPE VALLET / CHRISTOPHE HITTINGER
Jan
12
IRI parts company with UK MD McNamara
Posted in: UncategorizedLONDON – Jeremy McNamara, the UK managing director of Information Resources Inc (IRI), is leaving his position, and will be replaced by Blair Ruelens, group director and executive VP for Global Sales with Cadbury Schweppes.
Jan
12
Will Online Publishing Be Forced Back to Pay Model?
Posted in: Uncategorized
NEW YORK (AdAge.com) — We will witness a movement back toward the for-pay online publishing model in 2009, says Ad Age Editor Jonah Bloom. In this commentary looking at the media year ahead, Bloom notes that there are more publishers than online advertisers to support them. And he strongly suggests that newspaper and magazine websites have no choice but to accelerate their diversification beyond advertising revenue if they hope to survive.
Jan
12
Churchill dog shares curry with Roy Walker
Posted in: UncategorizedLONDON – Churchill the nodding dog visits a curry house with former game show host Roy Walker in the latest ad for Churchill Insurance.
Jan
12
Wild at Heart returns to ITV with 7.2m viewers
Posted in: UncategorizedLONDON – ‘Wild at Heart’ returned to ITV1 for a fourth series last night pulling in 7.2m viewers and beating BBC One’s ‘Swarm: Nature’s Incredible Invasions’, according to unofficial overnight figures.
Jan
12
Bellwether reports record marketing budget cuts
Posted in: UncategorizedLONDON – The UK advertising business will be “no place for the faint-hearted” in 2009, IPA president Moray MacLennan has warned, following record cuts to marketing budgets in the last quarter of 2008.
Jan
12
WPP rebrands Kinetic Mobile as Joule
Posted in: UncategorizedLONDON – WPP has rebranded its full-service mobile agency Kinetic Mobile as Joule and it will now become a standalone agency within GroupM.
Jan
12
WPP launches global mobile agency
Posted in: UncategorizedLONDON – WPP has rebranded its full-service mobile agency Kinetic Mobile as Joule and it will now become a standalone global agency within GroupM.
Jan
12
BR Video: Public show support for atheist bus campaign
Posted in: UncategorizedLONDON – Most of the members of the public interviewed in the latest Brand Republic video support the recent atheist bus campaign, arguing that everyone is entitled to their view — watch the video now.
Jan
12
Rundle Lantern
Posted in: UncategorizedLe studio de design australien Fusion a créé un écran en angle de 1066m² pour habiller la façade d’un parking. Composé de 748 panneaux, il est contrôlé par ordinateur et projette des animations très colorées.
Jan
12
IPA report shows record adspend drop
Posted in: UncategorizedLONDON – Cuts in advertising budgets have hit a record low, according the IPA’s latest Bellwether survey – and its authors predict that there’s worse to come.
Jan
12
Atheist bus campaign complaints top 100
Posted in: UncategorizedLONDON – The controversial atheist bus campaign, which claims “There is probably no God”, has now attracted more than 100 complaints, but is unlikely to be investigated by the ad watchdog.
Jan
12
Public View – Thomson ‘staff’ by BMB
Posted in: UncategorizedLONDON – Beattie McGuinness Bungay has created the latest ad for Thomson – but what did members of the public think about it?
Jan
12
Avanti wins big shopping mall contracts
Posted in: UncategorizedLONDON – Avanti Screenmedia, the digital screen specialist, has signed new contracts to operate ad space in Kent’s Bluewater shopping centre and Cardiff’s Queens Arcade.
Jan
12
Bellwether shows plunge in marketing budgets
Posted in: UncategorizedLONDON – The quarterly Bellwether survey of marketing budgets has recorded the worst results in its nine-year-history and the fifth successive reduction in spend.
Jan
12
Winnie the Pooh to make comeback in new book
Posted in: UncategorizedLONDON – An authorised sequel to AA Milne’s ‘The House at Pooh Corner’ is to be released in October, over 80 years after the last ‘Winnie the Pooh’ story was published.
Jan
12
Cuttie Cut: Children’s Hair Salon
Posted in: Uncategorized
Advertising Agency: Y&R, Toronto, Canada
Creative Director: David Houghton
Art Director: Zachary Muir-Vavrina
Copywriter: Sussana Forieri
Photographer: Jeremy Kohm
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