NBC representatives say the eight-way superbowl ad deal with Los Angeles-based ad shop Cesario Migliozzi will not happen, according to Adweek. The so-called spot would cost each advertiser an estimated $395,000 — covering the $3 million for NBC’s ad space and an additional $160,000 for creative.
But, what would an 8-way-ad look like, anyway? We surmise the difficulty in executing such a feat was part of NBC’s decision to deny. Seth Winter, senior vp sports and Olympics sales at NBC said, “We’ve not given them permission, and there is no way we are going to.”
To us, this is another example of how TV advertising is a ginormous waste of money. Yeah, it’s the superbowl, but dropping $395,000 to share ad space with seven brands — each with its own message — well let’s just say we wouldn’t envy the agency charged with making all of them happy. And doing it on budget.
Inevitably, at least one of the clients would be of the type that was stretching his budget to be part of the project — and his concern for how his money was being spent would be the wrench that ruined it all. Kudos to NBC for stopping this before it got started. Though, we would love to see the train wreck.
pa href=”http://www.humanitarianbowl.org/” style=”float: left;”img alt=”Roadys” class=”at-xid-6a00d8341c51c053ef0105368f1769970b ” src=”http://adweek.blogs.com/.a/6a00d8341c51c053ef0105368f1769970b-250wi” style=”margin: 0px 5px 5px 0px; width: 217px; height: 136px;”/img/a
/ppWith the college-football bowl season getting into full swing, we’re entering the time of year when corporate sponsorship yields some of its oddest names. Some are odd in a merely clunky way—for instance, the a href=”http://www.poinsettiabowl.net/”San Diego County Credit Union Poinsettia Bowl/a. Some are vaguely slapstick, like the a href=”http://www.chick-fil-abowl.com/”Chick-fil-A Bowl/a. Others sound cheesy, like the a href=”http://www.libertybowl.org/”AutoZone Liberty Bowl/a—or, in the case of the a href=”http://www.papajohnsbowl.com/”Papajohns.com Bowl/a, extra-cheesy. Then there are the puzzling ones, like the a href=”http://www.fiestabowl.org/”Insight Bowl/a, which will pit Kansas against Minnesota at Sun Devil Stadium in Tempe, Ariz. (Rather pathetically, it shares a Web site with the Tostitos Fiesta Bowl—which, of course, makes one think of a Fiestaware bowl into which a bag of Tostitos chips has been poured.) The Insight Bowl sounds as though it ought to be something like the old GE College Bowl quiz show, with students from different schools competing to see who can make the most apposite remarks on the issues of the day. Still, even the Insight Bowl’s moniker (which comes from a technology vendor that modestly goes by the name of Insight) can’t match the sheer weirdness of the a href=”http://www.humanitarianbowl.org/”Roady’s Humanitarian Bowl/a, which pairs “Humanitarian” with the name of a chain of truck stops. One pities the poor archaeologist who, some millennium in the future, unearths a football with this bowl game’s name stamped on it and has to try to figure out what it could possibly mean./ppem—Posted by Mark Dolliver /em/pdiv class=”feedflare”
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NEW YORK (AdAge.com) — Dr Pepper Snapple Group has shifted creative duties for another beverage brand, Diet Dr. Pepper, to Deutsch, Los Angeles, executives familiar with the matter said. The shift came without a review.
(TrendHunter.com) These sofas for children by Javier Mariscal are meant to look like rocks, but to me–and, incidentally, CribCandy as well–they look more like molars or wisdom teeth.
(TrendHunter.com) Just in time for the hectic last-minute shopping gift crush are these macho billboards for Lamb’s rum. With the tagline “Your holiday spirit,” the three billboards each channel a man’s inner lumberjack…
Over on “The Next Storyboard“, also known as Enfatico’s unread blog, there’s a compelling post about waste in advertising. You know, how there’s a lot of it, (eh hem, CP+B and your meat perfume) and we should all be working hard to prevent it. Turns out, Enfatico’s anti-waste beliefs are shared by NASA — and former Enfatico front-man Casey Jones.
Via Valerie Hausladen, managing director of Enfatico Austin, who wrote the post: “We combine advanced analytics designed to provide strategic insight — just the type of targeting Casey mentions — with a system built to deliver utmost efficiency i.e. insights into previously unmeasured consumer behavior, a global talent pool, and integrated marketing disciplines working in close collaboration so that we can efficiently develop multi-disciplinary campaigns for execution in markets around the world.”
She continues: “At Enfatico we’re using the same technology that NASA uses to fine tune our marketing communications programs…”
Glad to hear that. But we think it’s a bit hard to be wasteful when you haven’t created anything to begin with. Though, ruining the careers of countless industry folk, including those who were put out of work by the merger and those who will lose their jobs when WPP ices the thing (well, it’s a looming possibility at this point, isn’t it?) is in a sense, “wasteful.” It’s also excessive to drop mad cash on a 10 year lease when your contract only lasts three years and when the industry is on the cusp of a colossal fail.
Maybe they’re talking about a different kind of waste, but that’s what came to mind when we read the post. Back to an earlier point: meat cologne…really?
Shared by our friends at IllegalAdvertising, here is an ad European energy company Electrabel made to help ring in the New Year. We think it’s pretty amazing. Check out how it was made, after the jump.
(TrendHunter.com) I’m a big fan of tuned supercars and sport coupes, and this limited-edition Lamborghini Edo LP 710 Audigier Murcielago is my new favorite. This Murcielago is the fastest Lamborghini in history, with 710…
(TrendHunter.com) DYKEdolls is the company responsible for creating the “world’s first-ever lesbian dolls.” They have two separate lines, one for children and the other for adults.
With help from production firm Dictionary Films, Leo Burnett launched a TV spot for “Food Shouldn’t Be a Luxury,” an effort to encourage locals to donate supplies to the Greater Chicago Food Depository.
It’s the episode of The Week in Advertising you’ve all not known you were waiting for: the Holiday Extravaganza. This week we’ve got Jon Hamm, though we didn’t do the interview (thanks Zach Galifianakis), a dead santa, a collection of holiday ads you may remember, and a toast to my Mother. What more could you ask for? Enjoy!
A recent ad placement in The Advocate, a national gay and lesbian news magazine, has put Campbell’s Soup toe to toe with the American Family Association. The print piece shows a lesbian couple and their young son hovering over a box of Swanson’s broth — and being that the AFA is pretty anti-all-things-pro-homosexuality, they’ve taken issue with the ads.
To us, the executions are fairly innocuous, and considering TA’s position we wonder if the AFA isn’t just whining for the sake of hearing its own cold, steely voice.
Remember how Campbell’s was having it out with Progresso? Could this be part of their bid to take the lead in the so-called Soup Wars? Click the link you just skipped over to see a hilarious video on the subject. And click continued to see the entire set of ads.
The AFA recently said the following on their Web site, in an article entitled, “M’m! M’m! Bad! — Campbell Soup Company embraces homosexual agenda,”:
“Campbell Soup Company has openly begun helping homosexual activists push their agenda. Not only did the ads cost Campbell’s a chunk of money, but they also sent a message that homosexual parents constitute a family and are worthy of support. They also gave their approval to the entire homosexual agenda.
In defense of the ads, three of which included New York City chefs, a Campbell’s rep. told Slog, “We support all types of families, regardless of how they’re defined, [and have done so] for more than 100 years. We advertise in a variety of different media outlets that appeal to a broad spectrum of society. That’s what we’re doing here, and that’s what we’ll continue to do.”
Another company rep. told AdAge, “The LGBT audience is the third-largest in the country behind African-Americans and Hispanics,” said Ms. Graham. “And we’re very in tune with which brands embrace the community and whose messaging and imaging reflects that.”
The AFA is urging supporters to contact Campbell’s president Douglas Conant. Based on the statements above, sounds like Campbell’s probably won’t be changing their minds.
(TrendHunter.com) Men’s knits have been boring for far too long; Sibling knitwear shakes up this facet of the industry with their progressive and bold collection.
In taking a look at Sibling’s knitwear, the desire of designers…
Australian hip-hop artist Al Bino (um, right) is out with a video entitled It’s A Beautiful Day for Cancer. It’s sexy. It’s weird. It’s gross. It’s funny.
(TrendHunter.com) It seems there is no end to the inventiveness of designers when it comes to recycling. The jewelry of Min-Ji Cho uses rubber gloves sliced into fabulous chain links for her interesting rubber adornments. …
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