(TrendHunter.com) UrbanSpectacles.com offers the unique service of manufacturing prescription party eye-wear, more commonly referred to as “beer goggles”. This fashion statement may or may not become viral, but either way,…
LONDON – Pret A Manger, the high street soup and sandwich chain, has dismissed a “Buy one get one free” email voucher being forwarded by office workers around the country as a fake and has told customers it is not honouring the offer.
(TrendHunter.com) Famed and much-sought after photographer Steven Meisel shot a wonderful editorial called ‘Girls on Film’ featuring veteran, but still gorgeous, supermodel Linda Evangelista.
The editorial displays Evangelista…
(TrendHunter.com) Although the Dancing With The Stars might season finale is tonight, the reality show’s influence on fashion will likely continue. Particularly into the holiday season, you can expect sequined clothes to…
Signs that youtube has turned into a media channel: “Advertising claims made in videos on YouTube are subject to the same standards of truth and accuracy as ads that appear in traditional media, according to a US advertising watchdog”. The ASA doesn’t hold youtube up to the same standard as other advertising media… yet. But that may change soon. from Out-Law:
ASA spokesman Matt Wilson told OUT-LAW: “If [an advert] was appearing on YouTube and was not pushed elsewhere, it might not be covered. If it’s on YouTube it’s not in paid-for space.”
“Adverts on YouTube or on a company’s own websites are not in our remit,” he said. “For example, Tesco could say something on their website [that breaches the CAP Code] and we can’t do anything about that, but the same statement on a billboard is within our remit.”
Wilson said the position only changes if a company ‘pushes’ the video, such as by email, or encourages users to ‘pull’ the video from their own website, for example by making it easy for users to download the clip and circulate it among friends.
UK industry body the Advertising Association set up a committee to review the remit of the ASA earlier this year. Its Digital Media Group was convened to put forward proposals for future-proofing the industry’s self-regulation of advertising on digital media and its report is expected in 2009. A spokesman for the DMG said that the group expects to make recommendations “within the course of 2009.”
Please note that the assumption “If it’s on YouTube it’s not in paid-for space” is not always true, now that companies can buy channels on youtube.
Droga5 really did its job with the Guitar Hero World Tour bike video, as the dorks are now crawling out of the woodwork. Not in adulation or in awe, but to challenge and then pwn Droga5 at its own game with their own hard-to-believe, straight-to-YouTube bike stunts. Could MTV/Activision ask for anything more? Maybe they can ask for their money back on the athlete and Heidi Klum GHWT vids, which now seem stale, dated, boring and misguided when it comes to reaching the kids. Via Post Advertising.
—Posted by Jeremy Greenfield
(TrendHunter.com) Meteor hunters could soon find themselves $10,000 richer. The skies over Edmonton, Alberta lit up last week when a giant burning meteorite fell from space.
The excitement over the happening is now growing…
Levi’s is Ad Land’s lolita: perennially young, sexually voracious.
Victoria’s Secret Pink Collegiate represents everything wrong (but sellable!) about college: bright-eyed, gum-popping sorority girls that coordinate dog leashes to their shoes, non-merit-based exclusivity (unless heart-shaped hickeys count), high-pitched voices, strawberry blondes, fruity body spray, polka dots, and pink.
(TrendHunter.com) Why not dress your crisp white shirt with an ink drop or a lipstick stain?
This is cutting edge design by Yunju Lee, a young graduate from the London school of St. Martin’s. Instead of attempting to…
LONDON – Harry Henry, the UK market research pioneer and one of the first people to bring marketing savvy to the newspaper industry, has died at the age of 92 after suffering a stroke.
(TrendHunter.com) The 2009 Vogue Paris Calendar, which was photographed by Terry Richardson, is represented by 14 uber models in skimpy pinup clothes and poses. The calendar is introduced by such ubermodel as Jourdan Dunne,…
Xbox have updated their interface nick named NXE (New Xbox Experience). It’s now much sexier and easier to use. They also have added avatars which isn’t too far from Nintendo’s Mii characters. Although one thing Xbox have done is that the NXE avatars will feature clothes you can purchase and hopefully they’ll add more facial stuff later down the track.
Here’s Soap’s account KRONJOB avatar.
Just type in the account name into the file path
http://avatar.xboxlive.com/avatar/KRONJOB/avatar-body.png
I love the fact you get a PNG automatically created. Nintendo need this!
I’ve also seen Fox has been advertising the new The Day The Earth Stood Still on the new interface (the first advertiser I think) I haven’t seen what else Microsoft can offer in the new experience for advertisers but it’s an interesting media choice. Although people spend less time in the dashboard than they do in games.
People may bash Microsoft but the Xbox is a pretty solid unit in terms of the experience it provides. Red Rings aside it has much more to offer than a PS3 or a Wii.
Having recently bought a Corsa, the news that parent company GM is in financial trouble led Marketing’s Mystery Caller to wonder what guarantees it could offer on the warranty
LONDON – Liverpool and England midfielder Steven Gerrard takes down a clay pigeon with a football in one of four new Adidas virals.
A woman flips her head back, as though in the throes of ecstasy, while another looks on, lasciviously biting the first woman’s necklace. The caption: “Things are getting interesting.” I guess they are. A casual viewer of this out-of-home ad might conclude that the advertiser, Remy Martin, is advocating sapphistry. But Remy rep Marie Christina Batich tells us that’s not so. “It’s highly interpretive,” she says. And yes, that is one interpretation. But unlike IBM, Ikea and some other companies, Remy isn’t taking a stand on homosexuality so much as endeavoring to “uncover an avant-garde world,” if a press release about the campaign, via Miami’s La Comunidad, is to be believed. Nor is it apparently advocating threesomes, which are hinted at in another execution showing a man canoodling with two women.
—Posted by Todd Wasserman
(TrendHunter.com) Jaiden rVa James poses the question: is lace a ‘for women only’ material? Not according to James.
The designer is the model here, and he is showing gender boundaries fade under his creative influence.…
The Chicago Transit Authority has reached a settlement with Take-Two Interactive to allow ads for Grand Theft Auto IV to return to Chicago’s transit system in time for a needed holiday sales boost. The CTA pulled the ads back in April, breaching the $300,000 contract and causing the lawsuit. GTA may have won this round, but the CTA is planning to win the war. Its board has just voted to ban advertising for video games rated at or above “M” (age 17 and up), citing a “‘demonstrable correlation‘ between intensely violent video games and violent or aggressive behavior.” How demonstrable that correlation actually is, is debatable. It’s unclear what will happen to current campaigns on the CTA for M-rated games, like Valve’s Left 4 Dead. However, the CTA will continue to allow R-rated-movie ads, like the promos that ran this summer for The Dark Knight, a delightful little film in which a demented Heath Ledger blasts the crap out of most of Chicago. Holy double standard, Batman!
—Posted by Rebecca Cullers
(TrendHunter.com) Though it seems like there are new sneakers being issued everyday, not all of them are necessarily that attractive.
The ones on show here would even appeal to a stiletto addict like me. Fila has teamed…
(TrendHunter.com) The recent V55 issue of V Magazine features an editorial concept that is every guy’s dreams: a fantasy of two models in the locker room.
However, since this is V Magazine and not Maxim, the models had…
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