LONDON – Telegraph Media Group (TMG) has extended its partnership with moneysupermarket.com to provide financial services for its redesigned Finance channel on Telegraph.co.uk.
(TrendHunter.com) Brigid Berlin, who worked with iconic pop artist Andy Warhol, created this needlepoint pillow art showcasing, among other things, the sensationalistic and sometimes crude headlines of tabloids such as…
LONDON – Channel 4’s initiative to kick-start a wave of new investment in public service digital media, 4 Innovation for the Public, (4IP), opened up to the public today.
And she won’t ask any questions.
(TrendHunter.com) The California Milk Processor Board, the folks that brought us the ubiquitous “Got Milk?” campaigns of the 90s, are back at it again with a faux glam-rock artist called White Gold.
White Gold aims squarely…
LONDON – The Royal Air Force has started a major campaign across several Bauer Media brands this week, in a bid to recruit more young men and women.
Bloomberg L.P., the financial news company, announced Tuesday that it had hired Andrew R. Lack to a new position as chief executive of its multimedia group.
NEW YORK (AdAge.com) — The newest social network making the rounds at one of the world's biggest ad-buying conglomerates is not really a social network at all, but an online training program that looks an awful lot like one. Two weeks ago Group M introduced mspace, a play on the name and style of News Corp.'s MySpace, in an attempt to get its 3,600 employees on the same page when it comes to interactive advertising know-how. It's the company's first big foray into online training, and it's an ambitious one.
LONDON – Nokia is tonight breaking a TV ad designed to pull people around the world into a web 2.0 drama following the lives of three young people over several weeks, created by Wieden & Kennedy London.
LONDON – The Daily Mirror has today (15 October) launched its mobile phone service, Mirror Mobile, as it looks to extend its brand with a new revenue stream.
LONDON – Democratic candidate Barack Obama is looking to harness in-game advertising as he campaigns to become the next President of the USA.
LONDON – Trinity Mirror-owned Birmingham Post is set to launch a multimedia advertising campaign from Sunday (19 October) to promote its new compact size and emphasis on business and finance.
Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Creatives: Richard Berney, Mark Fretten
Published: October 2008
Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Creatives: Richard Berney, Mark Fretten
Released: October 2008
When Heineken picked up the sponsorship of the Austin City Limits Music Festival, local brew Shiner figured out a way to establish a brand presence.
Check out the site: http://realcaliforniamilk.com
We’ve all seen those commercials featuring the “Happy Cows” roaming the sunny fields in warm California, chatting about how great they have it. Well, cows from over the world have caught on and will have the chance to “audition” to become the next California Happy Cow, joining the ranks of Diane, Janice and Sadie.
Thanks to the latest advertising campaign from the California Milk Advisory Board (CMAB), 10 new TV spots will act as a series of “audition” commercials and fun entertainment for the masses.
Consumers and Happy Cow fans can cast their votes online at RealCaliforniaMilk.com for the cow they deem most worthy of the illustrious Happy Cow title.
The first four of these: 30 second commercials, which debut nationally this week, include “wannabe” Happy Cows from various regions of the U.S., Canada and Europe.
The voting function on the Web site will be live from October 13, 2008 to September 30, 2009, and the aspiring Happy Cow with the most votes will be revealed to viewers online in October 2009.
If you haven’t heard by now, magazine ad sales are starting to go the way of the newspaper. Yeah, it’s more bad news for all of you. Folio reported yesterday on the Publisher’s Information Bureau’s latest study on the subject — and the results weren’t positive. So what are you doing to fix it?
You’re going to hear this question a lot in the future. And although there are an infinite number of hypothetical answers, we want to know what you all think should be done — where should ads be placed that will actually earn some money.
Here’s the general layout: Print advertising is dwindling, TV spots are increasingly easy to ignore, pre-roll on Web video isn’t panning out as many hoped (yet), mobile/emerging has yet to be standardized and every day we report on more layoffs.
The Wall Street Journal has a story on the same issue today, and here’s a remark that illustrates our point: “Areas like mobile, virtual worlds and widgets are expected to be hit particularly hard, as it remains unclear what kind of impact ads in these media have.”
This statement is made in the context of Chrysler, which considering it may soon be merging with GM, is apparently curtailing spending.
Historically speaking, tough times are often when the best innovation takes place — when the clutter dies off, a resounding message can break through the clouds providing at beam of light to focus on. Is advertising (which we feel is arguably the most innovative communications industry) really this fucking pathetic?
OK so we’re clearly not being specific here. And we know this is general — so please take two seconds are in the comments section tell us what you think will float to the top. What’s the answer? How can we stop the blood loss? What will save advertising? Discuss.
More: “Newspaper Sites’ ROI not Filling the Void“
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New Career Opportunities Daily: The best jobs in media
The likelihood of contracting bad stuff like diarrhea and respiratory infections is reduced when people wash their hands before eating and after doing their "business." To that end, a group of entities from Unicef to Procter & Gamble have organized Global Handwashing Day — and it's today
In the face of falling magazine sales across the board, The Atlantic (formerly known as The Atlantic Monthly) is boosting its ad budget and trying to reach a new, younger audience. With the help of Euro RSCG, it’s launched a campaign under the magnificent tagline: “Think. Again.” And there’s a brand-spanking-new print redesign by Pentagram to go along with it. The ad campaign is centered around questions that range, like the magazine’s broad choice of topics, from the serious (“Which religion will win?”) to the trivial (“Is the doughnut doomed?”). The agency is posting the questions in odd locations out in the world, like on restaurant menu boards, store shelves and shampoo bottles. They also appear as giant neon signs in videos that ask people on the street for their answers. Everything’s gathered together on the “Think. Again” microsite, which also presents articles from the magazine on each topic. The site’s sound design seems to have been created by a 6-year-old playing the xylophone near a wind chime, but the videos do draw you in. Some of the articles, strangely, are over a decade old. Maybe they think that’s retro cool. Think again.
—Posted by Rebecca Cullers
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