Hasta La Creative!

Earlier this month, OfficeMax along with nonprofit organization, Adopt-A-Classroom, teamed up for “A Day Made Better.” Across the nation, 1300 schools surprised one stand-out teacher with a $1000 worth of supplies (including chairs and digital cameras) for school/classroom needs. Adopt-A-Classroom picked the schools based on need and Title 1 financial status and then teachers known for taking money out of their own pockets to help out with their classroom needs received the awards. Not to mention, celebs like Jeremy Piven, Cindy Crawford and Jessica Simpson (and more!) participated by honoring teachers who impacted their lives. Even though this year’s event is now over, you can still visit ADayMadeBetter.com to make a contribution to help OfficeMax end teacher-funded classrooms. And get ready for October 1, 2009, where hundreds of more teachers will be recognized for their help in creating a better educational environment for our children, all across the country.

Visit the site at A Day Made Better

or on Facebook!

Good work guys, it’s nice to see a big corporation doing their part.

Jessica is a copywriter in the NJ/NY area working for a sweet little ad agency. In her free time (ha!), she lends her insights to the advertising world through Beyond Madison Avenue, a Talent Zoo blog. Questions, comments, criticisms or concerns? Leave a comment or shoot her an email at jessicabma@gmail.com.

Sony is out with another colorful ad for its line of Bravia TV sets.

LONDON – Marie O’Riordan is stepping down as editor of Marie Claire magazine after more than seven years in the job.

Find it locally at yellowpages.com

Advertising Agency: GSD&M Idea City, Austin, USA
Creative Director: Mark Taylor
GCD: Brent Ladd, Steve Miller
CD: Bryan Pudder
Art Director: Joel Davis
Released: October 2008

LONDON – Google is to lift its ban on paid search advertising for gambling websites in the UK from tomorrow – a move which could net the search giant tens of millions of pounds.

Whatever to be carried, it carries profitably.

Advertising Agency: Lowe, Istanbul, Turkey
Creative Directors: Can Apaydin, Emre Noyan
Art Director: Tuncay Köksal
Copywriter: Sahin Altug
Published: 2008

On your behalf, advertising agency bigwigs are pleading with CMOs to keep budgets steady in order to take advantage of the market and keep the industry rolling along. In Stuart Elliott‘s, New York Times advertising column, Andrew Robertson the president and chief executive at BBDO Worldwide, is quoted as saying that marketers are “standing on the burning bridge.” How apt. Nancy Hill, Prez of the 4A’s, added her two cents commenting “Nobody has said it’s going to be horrendous,” when referring to ad budgets for 2009.

Oh really? According to Collins Stewart, the credit crisis may cost the online-advertising business $6.7 billion through 2010. Stock analysts are predicting “significant broad-based declines in advertising revenue in 2009.”

Nancy’s right – no one actually said the word horrendous, but lets not get into a game of semantics, okay? We’re glad to know that the top brass is out there working their magic. Meanwhile, agencies across the country are having company wide meetings led by reassuring, upbeat CEOs and stalwart CFOs looking at the floor. Do you feel soothed?

More: Magazine Ad Sales Down: What Are You Doing?

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New Career Opportunities Daily: The best jobs in media

LONDON – The Nationwide Building Society has confirmed it is looking for a creative agency to launch the financial-services brand in Ireland.

An ability to babble nonsensically and make people believe it. An ability to use a little sex appeal to get ahead. Sarah Palin is perfect for the ad industry. It’s the subject of my new column on Talent Zoo, which you can read after the jump.

LONDON – Jazz FM has struck a commercial tie-up with Pizza Express, which will see the radio station broadcast in all 300 Pizza Express restaurants in the UK.