Greenpeace launches Bond ‘Coalfinger’ short

LONDON – Greenpeace has launched its own version of a famous Bond film – to warn about the dangers of coal-fired power stations.

Accidental Guerrilla TV Ads – Clean Drinking Water by Music is Life

What is amazing about this campaign is that creating awareness doesn’t require a giant marketing budget, but excellent ideas. This TV spot, by ‘Music is Life,’ in collaboration with Red Cross, and the…

Miniature Mail – World’s Smallest Postal Service (GALLERY)

(TrendHunter.com) Lea Redmond’s World’s Smallest Postal Service is by far my favorite miniature version of an existing product. Redmond is a clever transcription service that lets you select up to six sentences for a miniature…

London frees stage joint Halloween promotion

LONDON – Associated-owned free titles Metro and London Lite have signed a commercial deal with Cadbury – the first time the two newspapers have taken part in a joint promotion.

I-Level to handle Bayer’s digital account

LONDON – Digital agency I-Level has been appointed by pharmaceutical firm Bayer Consumer Care to handle its digital media planning and buying.

Times Media marketer Katie Vanneck takes on News International interim role

LONDON – Katie Vanneck, the head of sales and marketing at Times Media, is to take on the role of managing director, digital and new business across News International (NI) on an interim basis.

O2 launches reward scheme for contract customers

LONDON – Mobile operator O2 has launched a reward scheme for contract customers.

Bayer awards OTC digital accounts to i-level

LONDON – Bayer Consumer Care has appointed i-level to handle digital activity across its brands, which include Berocca, Canesten and Rennie.

Humanized Street Signs – The Pedestrian Project (GALLERY)

(TrendHunter.com) These familiar figures are a part of the Pedestrian Project by costume designer Yvette Helin. From 1995 to September 11, 2001, Helin and a few friends donned these costumes and walked around New York City,…

Bahamas segments tourists in latest campaign

LONDON – The Bahamas Tourist Office is rolling out a £1m-plus through-the-line campaign to improve public awareness of the islands.

Can’t the ‘We’ campaigns all just get along?

My schizophrenic generation, alternately called Gen Y, Echo Boomers, Millennials or Generation Me, might have finally settled on a name for itself. Or at least, it’s been given another one: Generation WE. That’s the title of Eric Greenberg’s new book, and his first promotional video for it, “Generation WE: The Movement Begins” (above), premiered last week and is well on its way to a million views. For a billionaire boomer still enamored with the potential power of youth action, Greenberg puts on a pretty stirring show. Despite the long running time (4:45), the video caused an unexpected stirring of idealism from deep within my cynical heart. Furthermore, Greenberg seems rather invested in this pet project, releasing the entire book for free online and funding a political action site set to drop in early 2009. It’s just this “WE” name that gets me. Another rich boomer, Al Gore, has his own “We” campaign, demanding action on the climate crisis, and they’re nearing 2 million young recruits. If only they could somehow put aside their differences and join their campaigns together. … But if I know my wealthy boomers, it’s always my political action Web site, my book deal, my pet philanthropy project—just me, me, me.

—Posted by Rebecca Cullers

Accidental Guerrilla TV Ads – Clean Drinking Water by Music is Life (VIDEO)

(TrendHunter.com) What is amazing about this campaign is that creating awareness doesn’t require a giant marketing budget, but excellent ideas. This TV spot, by ‘Music is Life,’ in collaboration with Red Cross, and the…

Universal Studios: Mother

Mother

Live the nightmare. This Halloween, Freddie Krueger is loose in the park.

Advertising Agency: David&Goliath, USA
Chairman / Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Art Director: Adam Nelson
Copywriter: Aryan Aminzadeh
Photographer: Ethan Pines

Universal Studios: Hugs

Hugs

Live the nightmare. This Halloween, Freddie Krueger is loose in the park.

Advertising Agency: David&Goliath, USA
Chairman / Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Art Director: Adam Nelson
Copywriter: Aryan Aminzadeh
Photographer: Ethan Pines

Universal Studios: Friends

Friends

Live the nightmare. This Halloween, Freddie Krueger is loose in the park.

Advertising Agency: David&Goliath, USA
Chairman / Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Art Director: Adam Nelson
Copywriter: Aryan Aminzadeh
Photographer: Ethan Pines

Public awareness: Palin

Palin

Advertising Agency: Goodby Silverstein & Partners, USA
Creative Director: Jamie Barrett
Copywriters: Sarah Palin, Jamie Barrett, Craig Mangan, Rafi Kugler
Producer/Editor of news footage: Timothy Plain
Production Company: Biscuit Filmworks USA
Director: Clay Weiner
Sr. Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Lisa Stockdale
Editorial Company: Spotwelders
Editor: Brad Waskewich
Executive Producer: David Glean
Visual Effects: A52
Executive Producer: Ron Cosentino
VFX Supervisor: Patrick Murphy
Compositors: Joe Chiechi, Mark Heiliger, Shahana Kahn, Erin Bosworth

Ikea suggests you lose the human furniture

I hope we’re not supposed to feel sorry for the guy in this German Ikea spot, because anyone dumb enough to buy human furniture deserves to be inconvenienced. Not really buying the dream premise, either. What prize did this ad win, exactly? I hope it was a copy of Super Mario 2 with a note inside saying “Try harder.” By Jung von Matt.

—Posted by David Kiefaber

Wilkinson Sword sponsors moustache competition

LONDON – Wilkinson Sword is sponsoring this year’s Movember, a charity moustache-growing event to raise awareness of men’s health issues and raise money for The Prostate Cancer Charity.

Isaac gives hope to all HIV-positive wizards

Isaac

We’ve all faced that moment of doubt when we wonder, “Will I ever move past my former life as an incarcerated, HIV-positive, spell-casting tranny?” Well, doubt no longer! The Prophet Isaac is here to show that it can be done, and that in the process, you can squeeze two kids out of a wife with no uterus! I can’t find any evidence of whether this ad is legit or some weird hoax. But just in case, can any of our London brethren head over to Ormside Street on Nov. 24 and report back? I’m pretty sure Scamp got a sex change while he was locked up at Azkaban. Now’s his chance for redemption! Hat tip to my friend Whitney.

—Posted by David Griner

VBS named top sales team at Media Week Awards

LONDON – Viacom Brand Solutions has been named Sales Team of the Year at the annual Media Week Awards, beating fierce competition from other finalists Bauer Advertising, CBS Outdoor, Guardian News & Media and JC Decaux.