Tribal DDB Does A Solid For Mankind
Posted in: UncategorizedAmerican Idol is one of the many programs that relies on schadenfreude for its back cone. The word describes that sick, but pleasurable feeling us nasty humans get when we enjoy in the misfortune of someone else.
The spot above from Tribal DDB Hamburg for T-Mobile takes the very relevant idea of schadenfreude and spits it back out as inspiration. Nice job.
More: Michael Jordan And Nike? The Ultimate Love Affair
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Stengel Shares Lofty Vision for Marketing With Peers
Posted in: UncategorizedKnow someone turning 31 this Saturday?
Posted in: Uncategorized
In what may be one of the most targeted efforts I’ve ever seen, surrealist agency Hello Viking is launching a site devoted to people turning 31 on Saturday. Not just any Saturday. This Saturday, Oct. 18. So if you know somebody hitting this otherwise completely forgettable milestone, head on over to the site and make a dedication. You can read about the origin of the project on the Hello Viking blog, where they estimate their pool of potential birthday revelers is roughly 249,635 people.
—Posted by David Griner
Animal Fetus Photography – Documentary Captures In-Womb Images (GALLERY)
Posted in: UncategorizedR.I.P Gideon Baws
Posted in: UncategorizedGideon Baws, 33, passed away recently. Creativity has a wonderful summary of his work. A post mortem gave his cause of death as myocarditis, an inflammation of the heart.
Baws was one of the members of London-based animation/directing team Shynola. The group was responsible for big name work such as Disney’s Hitchhiker’s Guide to the Galaxy and musicians such as Queens Of The Stone Age.
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An Ad For A Story About A Thriving Magazine
Posted in: Uncategorized“Jon Friedman’s Media Web” column on MarketWatch.com looks at how The Economist manages to grow (ad revenue is up 6% this year) while other titles flounder.
“The underlying problem in magazine publishing is that many books think that the readers are less valuable than the advertisers,” Paul Rossi, managing director and executive vice president of The Economist Group, Americas, said.
The Economist carries a hefty price tag of $6.99 an issue, but it offers no apologies.
“Once you’ve built a brand, you can put your prices up,” Rossi said. The price of a single copy of a magazine “should be at the top of the range, not the bottom.”
ANA Conference: CMOs Have Never Heard of Twitter?
Posted in: UncategorizedYep, I kid you not. I’ve been doing an informal poll of CMOs of some of the major companies represented here at the Association of National Advertisers Conference in Orlando. Many of them have never heard of Twitter!
In fact, in a little flash poll that he ANA organizers just did, the majority of CMOs do NOT value social networks for marketing. more after the jump
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BBDO’s Robertson Riffs on Rituals at ANA Confab
Posted in: UncategorizedPaper Seating – 9 Recyclable Places to Park Your Bottom (GALLERY)
Posted in: UncategorizedJulius Dunn Doesn’t Mince Words On The Future Of The Biz
Posted in: UncategorizedJulius Dunn is the man behind the new Adversi+y/One-Club program that is trying to bring a little flavor to the ad business.
When asked “What will become of the traditional advertising agency model?” Dunn had this to say in a recent interview:
“It will never be the same… It’s already not the same just comparing it to where it was five years ago. Gamers have changed the game. YouTube has changed the game. Facebook and MySpace have CHANGED, THE, GAME! It’s a new day for advertisers and their clients because the consumer attention span just got “that” much shorter, and with technology being so accessible they have no problem letting you know how much you and your products suck.
Then you factor in Patricia Gatling and all that she has done in office as the NYC Commissioner for Human Rights, and the attention she has brought to the lack of diversity in the advertising industry. It’s clear to see things have changed, are changing and will change even more, and we [Adversi+y/One-Club] hope to be one of few catalyst for tomorrow’s change.”
While Dunn hits all the talking points that have been floating around the business for at least two years, we like the way he said it: quick and deadly.
More: Catch Larry Seabrook In Action
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Sleek Magazine Storage – The Stock Back Tote (GALLERY)
Posted in: UncategorizedNew Balance Selects Mother New York
Posted in: UncategorizedNew Balance has tapped Mother New York to lead their global agency of record. New Balance employs more than 4000 people worldwide and in 2007 reported worldwide sales of $1.63 billion. Mother is charged with showing off the work of two new creative directors, Savania Davies-Keiller and Roberto Crivello of DDCLAB.
If you recall, BBDO had won the account in 2007. Of course, the brand is a bit schizophrenic employing all sorts of shops in New York to do “special projects” no matter who their AOR is.
Linus Karlsson and Paul Malmstrom, partners at Mother said the usual PR drivel: “Consumers can expect to see compelling New Balance Lifestyle products and compelling New Balance Lifestyle consumer experiences.”
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Ten Alps celebrates first birthday of Kent TV
Posted in: UncategorizedLONDON – Ten Alps, the factual media company, celebrates the first birthday of Kent TV today, the first UK council-funded internet TV channel launched by Bob Geldof.
ITN On in news partnership with Livestation
Posted in: UncategorizedLONDON – ITN On, the ITN subsidiary supplying news and video entertainment content to broadband and mobile platforms, has announced a partnership with online TV platform Livestation.
Ladbrokes first to take opportunity offered by Google
Posted in: UncategorizedLONDON – Ladbrokes became the first gambling brand listed on Google today, following yesterday’s decision by the search giant to lift its ban on paid search advertising for gambling websites in England, Wales and Scotland.
Carat snatches £6m B&B account
Posted in: UncategorizedLONDON – Carat is set to add the £6m Bradford & Bingley media planning and buying account to its client roster later this month, following the embattled building society’s £612m takeover by Santander.
Family-Friendly Airborne Festivals – New Mexico’s Balloon Fiesta (VIDEO)
Posted in: UncategorizedSocialSpark Launches Affiliate, Premium Blogger Programs
Posted in: UncategorizedDog Disappears, Grey’s Blog Disappears, HHCC’s Reappears
Posted in: Uncategorized
In this new Venables, Bell & Partners-created commercial for Audi, a house gets a time-based makeover and so does the dog.