Today In Twitterverse: Hyperlocal FTW!

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Maki, writer of Dosh Dosh, is currently a Philosophy student in Toronto, Canada.

As a new member of the Portland micro-media community, I’ve been intently researching local online resources to see if there might be an opportunity to develop something new and useful.

Some of the best hyperlocal sites in Portland include PDX Pipeline and Dave Knows: Portland, two blogs that truly have a finger on the beat.

Blogtown by The Portland Mercury, WWire by Willamette Week and The Oregonian all run respectable hyperlocal sites.

Then there are sites that put the hyper in hyperlocal, like Portland Hamburgers and Portland Beer.

Crumpler Tries its Hand with Toilet Paper Advertising

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For the record, we think Crumpler’s Paint By Numbers Toilet Paper rolls — pictured above in a stall near you! — are totally rad. (Read the colour key!)

Cigarette Maker Offers People Chance to Control Billboard

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Jakarta-based agency SemutApi has created what its labeled the “first digitally interactive out of home advertising in Indonesia.”

Obama Girl Backs Ack

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Believe it or not, Amber Lee Ettinger’s career as Obama Girl was just preparation for a political endorsement that manages to be even more surreal. (Yes, it even outdoes her Giuliani dance-off.)

PETA wants you to SAVE THE SEA KITTEN

Create Your Own Sea Kitten at peta.org!

In a very unlike PETA campaign, nobody famous or pregnant is getting naked or comparing bizarre greyhound murders to chicken slaughter. Peta has done some market research and found that nobody likes fish. They’re slimy, scaly, have eyes on either side of their pointy little heads, and are generally un-cuddly. So, in order to drum up some sympathies for these unloveable creatures they are re-branding them. Save the sea kitten, won’t you?

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First Iceland, Now Sweden

[via HelpSweden.org]

Cause-Related Meet Your New BFF, Social Media

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Christine Doré of animal rights group, PETA, is making some pretty bold suggestions about her team’s use of Facebook and Twitter to manage an anti-fur campaign against Zappos, the online show retailer and well known adopters of Twitter.

Back in August, we wrote to the company, urging it to adopt a fur-free policy. At the time, the company said that it would look into the issue to gauge people’s thoughts on it. So, to help speed that process up, we launched an online marketing campaign, getting members of the public to write to Zappos.com’s CEO and urge him to send the pelts packing—and more than 11,000 of you did! The campaign became totally viral and social networking played a huge part—many people posted tweets on Twitter, passed around our petition on Facebook, and much more.

I mean, seriously, is this the first campaign in history ever to be won by tweeting and the slick use of other online tools? It’s pretty exciting if you ask me—and also pretty novel! We are paving the way of the future, my friends.

Strange that such big news garners not a mention on Twitter.com/zappos.

A More Diverse Masters of Marketing


Seemingly small details that I observed at this year's ANA conference struck me as powerful testimony to how we, as an industry and as a society, can and in fact must embrace our diversity and that of our global and domestic consumers.

Levi’s Launches Review for Americas Creative Account

NEW YORK (AdAge.com) — Apparel maker Levi Strauss & Co. is reviewing creative duties for the Americas portion of its nearly $80 million advertising account. The regional business has been handled by Publicis Groupe-backed Bartle Bogle Hegarty since 2001.

McCain Camp Drops RNC as Co-Advertising Partner

WASHINGTON (AdAge.com) — The McCain campaign is abandoning its use of joint TV spots with the Republican National Committee, a move that will reduce the number of its ads, but give it far more creative control of its own message.

Wrapping Up in Manila


Blogger Roger Pe looks at how the colorful ads on buses have improved with technological enhancements and given the Philippines a new meaning for mobile marketing.

The Easiest Route to Heart-Felt Cover Letters?


Suspend your job search. Launch a company search in its place and find the places you like to work, the people you would like to for or the brands you would like to work on. You can worry about the "finding a job part" later.

Haggling Over Price And Cheapening A Brand

With the economy taking a dive, many consumers are now trying to haggle for everyday items–much like the way car buying has traditionally been. The Chicago Tribune has more:

Their ranks are growing. Half of consumers surveyed in April by BIGresearch reported they have started haggling over auto repairs and appliance and electronics purchases. More recently, nearly 60 percent of Britons surveyed said they are now more likely to try to negotiate discounts than they were a few months ago.

That doesn’t surprise Margot Bogue, senior vice president at Chicago advertising agency Cramer-Krasselt. “People are saying, ‘Oh, my God! What is happening?’ Their confidence has become rocked,” said Bogue. Cramer-Krasselt is recommending its clients adjust, too, by adopting more flexible- or tiered-pricing systems to give customers the psychic and economic payoff they crave.

Are you a haggler? Can a well-respected brand (or store) survive if customers decide the true value of an item is much less than what’s being asked? Is America turning into a third-world street market?

Star Wars + Obama + McCain = Fuh-nee!

Droids Found this stuff a couple weeks ago when Tina Fey wore a “Leia 08” shirt. Loved it then, love it even more now that I have total election fatigue. Obi-Wan, you ARE our only hope!

Bought the Admiral Ackbar shirt in neon green. It kicks Mon Calamaran ass!

Venice Biennale of Architecture: the Japanese pavilion

After a few posts about the Arsenale section of the VVenice Biennale of Architecture , let’s go straight to the Giardini, the historic exhibition venue which hosts most of the national pavilions.

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One of the most popular pavilions this year is probably the Japanese one, surrounded as it is by greenhouses, little wooden benches and tea tables for visitors to have a rest.

The pavilion, called Extreme Nature: Landscape of Ambiguous Spaces, is a joint project by ex-SANAA architect Junya Ishigami and star botanist Hideaki Ohba. Its interior is sleek, luminous and looks empty… until you notice the delicate pencil drawings traced on the cream walls. They illustrate an architecture entirely made of natural elements (trees, flowers, other plants, mountains, lakes, etc.). The real nature is just outside the pavilion, in the neatly trimmed garden and inside four vertical greenhouses where Ikebana-inspired garden arrangements grow without air conditioning systems, creating an imperfect artificial environment.

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The pavilion spreads outside its walls, its spills in the garden and it’s hard to delineate its exact boundaries. There’s no dualistic relationship between inside and outside, between architecture and landscape. The furniture which one would expect to find inside a tea room are distributed in the garden. The doors are left open, not even the temperature difference can be used as a factor to differentiate between the inside and the outside. The only structure built specifically for this edition of thee architecture biennale are the delicate and transparent greenhouses and they are not located inside the pavilion either.

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The Japanese Pavilion itself is made to appear as an artificial environment or an element of topography. The original outdoor space overlaps with the space that emerges between the ephemeral steel structures covered with glass, causing the appearance of a doubled, ambiguous space. The condition of space produced here makes us aware that everything in it – the plants inside and outside, the furniture, the architecture, the topography, and the environment – exists simultaneously.

Previous works by young Ishigami show a similar attention for the smooth blending of nature and architecture. A spectacular example of that practice is the KAIT Studio designed earlier this year for the Kanagawa Institute of Technology.

Slideshow of the pictures i took at the Japanese pavilion last week:

Source for images 1 and 3.

The Venice Biennale of Architecture continues until Nov. 23, 2008.

The Mad Men tweets – even the Xerox machine is tweeting now.

The mad men tweets has now spread all the way to office-machines taking part as the Xerox 914 tweets away about missing Miss Peggy Olsen and “Paper Out”. I can’t wait until the by now famous Boylan Seltzer bottle (I have one, they’re so sexy) starts tweeting away! “bubble, fizz – cap opens” and other important events in a bottles life are a must follow. 😉

Other Mad men tweeters: Mad Men, another Peggy Olson with new & improved flip-do, Bertram_Cooper & Bertram Cooper, Roger Sterling, Joan Holloway, Paul Kinsey, Bobbie Barett, Jimmy Barett, Betty Draper & Betty_Draper, Anna Draper, Francine Hanson, Pete Cambell, Trudy Cambell, sly off the wagon Duck Phillips, Ken Cosgrove, Harry Crane… and the list goes on and on.

Famous non-fictional ad people twittering from the era include Bill Bernbach, David_Ogilvy and still living and breathing ad legend Mary Wells, a.k.a Mary Wells Lawrence. I wonder what she thinks about that twitter account from her younger self.

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Food packaging shots that stare back at you – faces in broccoli florets.

Ok now, fess up, which one of you adgrunts designed the package of Cascadian Farm Frozen Broccoli? Your faces in the florets have been noticed by eagle eyed photographer Alicia Carrier at bread and honey – where she shows some nice enlargements of the packaging. BU-STED, mate. Though not soon enough for the client to notice, don’t you just love that?

Tip, for alien looking cooking, have some trippy looking Romanesco broccoli, showing fractal forms for dinner. 😉 Steam the Romanesco for 15 minutes or so, while stirring three tablespoons of olive oil, one tablespoon of lemon juice or flavored vinegar, one clove of minced garlic and twelve large Kalamata or other tasty olives chopped into quarters together as a dressing for it. Yum.

Hat tip to our pal (and soon padre) cip – creator of Gregarius RSS/RDF/ATOM feed aggregator

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$98 Linux Laptops – The 7” HiVision miniNote

HiVision may be pulling our leg with the claim of a $98 computer called the miniNote. But if it’s real, this is big! The $98 laptop has everything you need in order to do basic computing tasks like playing…

Advertising: New Adventures for Bat Boy, and His Tabloid Creator

The offbeat tabloid Weekly World News, which stopped printing last year, has been sold. The new owner has revived it online and might start printing it again.

McClatchy Posts a Small Profit as Revenue Falls

McClatchy, the newspaper publisher, said that its third-quarter profit beat expectations, but its advertising revenue fell faster in September than earlier in the year.