Eco-Friendly Auto Ads – The Smart Car Beats “Gas Can Blues” (VIDEO)

(TrendHunter.com) This clever auto ad is dedicated to all of the gas cans that are left empty ever since eco-friendly cars–and especially the Smart Car–came onto the scene. It was created by the German agency Jung van…

21 Overhyped Products, People and News – From Anderson Silva to the iPhone

Sometimes a product doesn’t quite live up to its hype, like the iPhone 3G; other times, it’s a person who disappoints, like the UFC’s Anderson Silva. It’s the job of a public relations and marketing department…

Donut Hamburgers – The Luther Burger (GALLERY)

(TrendHunter.com) A couple months ago, Google employees made blog headlines by serving cheeseburgers on Krispy Kreme donuts. It turns out that they’re not the first to do so. This heart-attack breakfast combo is actually…

Notorious

Hip-hop legend Notorious B.I.G. hits the big screen.

Against all odds, this does look like a good movie.

Wassup 2008 – Change

Charles Stone III’s old pals that starred in “True” – Fred Thomas, Paul Williams, Terry Williams, and Scott Martin Brooks – get together again after eight years, looking quite hungover. 60frames created this satire and it has nothing to do with the Cannes Grand Prix winning ad campaign for beer.

read more

Money Sculptures – Creative Currency Creations (GALLERY)

(TrendHunter.com) Effectively showcasing the physical beauty of money, these beautiful sculptures created using coins and banknotes are the work of London-based artist Justine Smith.

On her personal website, Smith describes…

Glass Eye Jewelry – ‘Precious Creatures’ with Staring Problems (GALLERY)

(TrendHunter.com) Precious Creatures by Zoe Catherine Kendall is a collection of meticulously designed eyeball jewelry made from fine silver. They resemble creepy eyes one would see in alien or monster movies. 

Any…

Underwater iPod Cases – The iDive 300

(TrendHunter.com) H2O Audio recently announced the launch of iDive 300, their latest waterproof product for those who like to listen to music while underwater.

The iDive 300 is a waterproof housing for your iPod or iPhone…

21 Overhyped Products, People and News – From Anderson Silva to the iPhone (CLUSTER)

(TrendHunter.com) Sometimes a product doesn’t quite live up to its hype, like the iPhone 3G; other times, it’s a person who disappoints, like the UFC’s Anderson Silva. It’s the job of a public relations and marketing department…

Safety Innovations for Firefighters – The Life Pebble (GALLERY)

(TrendHunter.com) At the recently held Seoul Design Competition, the safety of brave firefighters served as the inspiration for the grand prize winners Kim Woo-sik and Jun Yoo-ho from Konkuk University in Korea. The two…

15 Drug-Free Performance Enhancers – Steroid Alternatives for Deuce McAllister (CLUSTER)

(TrendHunter.com) It must be frustrating for superstars like football player Deuce McAllister to get caught using steroids, but it’s far more harmful to the hundreds of players that make their way up the ranks the right…

Watches with Shutters – The Storm London MK V (GALLERY)

(TrendHunter.com) It is human nature to make simple things complicated. This MK V watch from Storm London is a perfect example of a simple timepiece made impossibly complicated.

A conventional wristwatch has a face which…

Make the Sale, Then Go Paint Your Masterpiece

“Consumed” columnist, Rob Walker, takes on a subject today that has the power to upset, annoy and challenge people who build brands for a living.

Mays_direct_sell.jpg

That’s right, Billy Mays is the subject of an article in The New York Times Sunday Magazine. Pretty highbrow territory for the master of yell-and-sell.

Walker points out that despite Mays ubiquity, he’s not for everyone.

Bob Garfield, a columnist for Advertising Age, recently argued that data-mining techniques — using information consumers volunteer on social-networking sites like Facebook to focus marketing more precisely — will replace loud and endlessly replayed commercials. In fact, he used Mays as a one-man stand-in for the kind of selling tactics being swept aside.

I bet Garfield’s assertions make Mays laugh all the way to the bank. Social networks are great for the engaged audience that’s willing to work a little and pay even more attention. But what about the masses in their recliners? For them, Billy Mays provides solutions to common household problems.

Mays’ style of selling is effective, which gives me reason to pause. I work to put something smart out there in the marketplace in hopes that it will attract an audience. Mays, on the other hand, doesn’t bother with lofty notions about building relationships and making lasting impressions. He’s got hot cakes!

Rearview Glasses – Nike Hindsight Extends Peripheral Vision (GALLERY)

(TrendHunter.com) Nike’s Hindsight glasses are designed to help athletes like joggers and cyclists extend their peripheral vision. The idea is to enable the wearer to see objects behind him without having to look backwards.…

Cuddly Characters for Abuse Awareness – Piglet and Pooh Tackle Pedophiles (VIDEO)

(TrendHunter.com) I absolutely love this child abuse awareness video which aims to teach children the difference between ‘good touching’ like hugs from their parents and ‘bad touching’ of the inappropriate kind.

Employing…

Speakers Designed by Musicians – AeroSystem Home Audio System (GALLERY)

(TrendHunter.com) Jean-Michel Jarre, a French composer noted for his contributions to electronic music, presents a new speaker system for music lovers called the AeroSystem iPod Dock and Speaker.

The AeroSystem consists…

Computerized Cutlery – 3-in-1 Utensil Features Food Analyzer (GALLERY)

(TrendHunter.com) One of the innovative concepts presented at the Designparcours Munich 2008 exhibition is the IC3 Concept by designer Alex Schulz. IC3 is a computerized shaft that has interchangeable eating tools, a fork,…

Self-Cleaning Knife Blocks – Germ-Killing Kitchen Gadgets

(TrendHunter.com) The Germ Eliminating Knife Block is a new kitchen device that helps lessen the possibility of food poisoning and spread of food-borne diseases.

The Germ Eliminating Knife Block uses ultraviolet light…

DIY Fighting Robots – The Robocraft Boxing Kit (VIDEO)

(TrendHunter.com) The Robocraft Boxing Kit is the newest product of the Japanese toy company Tamiya. The robot toys look like the modern day counterpart of the Rock ‘Em, Sock ‘Em Robots, as they do nothing but beat the…

Crab-Inspired Electric Cars – The Hyperion (GALLERY)

(TrendHunter.com) Making an electric car that looks like a giant crab eater ready to devour anybody that gets in its path may not be the best way to go, design-wise. But car designers like Marco Aurelio Galan Henriquez…