Hasta La Creative!

Your Life can turn in a second.

Advertising Agency: McCann Erickson Prague, Czech Republic
Creative Director: Lars Killi
Art Director: Michal Kotulek
Copywriter: Katerina Holubova
Released: August 2008

The power of Lake Vänern’s winds will soon reach the town.
We’re now building the Vänern Wind Farm, which will bring nice green energy to 26,000 households.

Advertising Agency: Clara, Karlstad, Sweden
Art Director: Erik Nilsson
Copywriter: Rolf Harju
Photographer: Lipkin
Published: September 2008

Seriously big dough is here.
Our new Six-figure jobs section has over 1,200 jobs offering $100k+

Advertising Agency: Y&R, Wellington, New Zealand
Creative Director: Chrissie Lahood
Art Director: Anton Hart
Copywriter: Claire Stapleton
Photographer: Hamish Trounson
Published: September 2008

Advertising Agency: Lew’Lara\TBWA, Brazil
Copywriter: Roberto Kilciauskas
Art director: Pedro Rosa
Creative Directors: Luciano Lincoln, Manir Fadel, Andre Laurentino, Jaques Lewkovicz
Account team: Marco Affonseca, Maísa Mendonça, Vera Sousa
Art Buyer: Giuliano Springhetti
Graphic Production: Marcos Pedra
Media Team: Luiz Ritton, Adriana Lopes

Lori Kanary, an artist known for cobbling pictures together out of Lite-Brite, was recently commissioned to build the world’s biggest Lite-Brite image — a garishly-coloured Asics shoe.

Advertising Agency: Melville, Paris, France
Director: Gérôme Rivière
Production: Pixies Films
Released: October 2008

McKinney and the Partnership for a Drug-Free America have released the latest ad strike in the “Above the Influence” campaign. The campaign consists of a series of fake ads recruiting teens for jobs as burrito tasters, couch security guards and TV remote-control operators. The teens are sent to microsites (like this one for burrito tasting) that redirect to AboveTheInfluence.com. The kicker? Copy at the bottom reads, “Hey, not trying to be your mom, but there aren’t many jobs out there for potheads.” At first, I was majorly excited that they were focusing on the monetary downside of smoking pot and not on the OMG-you’re-so-gonna-die-if-you-smoke-pot part. But the awesome fake recruitment ads are only part of the campaign. A separate but equal series of ads appearing in the same mags will focus on the you’re-so-gonna-die aspect of drug awareness, featuring animals dressed like teens involved in life-threatening situations. In one execution, two slugs do some salt, and through the power of metaphor we are educated about the deadly nature of weed. Teens, who are of course immortal, still don’t respond as well to the abstract threat of death as they do to the everyday threat of social stigma.

—Posted by Rebecca Cullers

Advertising Agency: DPZ, Sao Paulo, Brazil
Creative Directors: Marco Versolato, Fernando Rodrigues, José Zaragoza
Art Director: Bruno Landi
Copywriter: Guilherme Fleury
Photographers: Estúdio Moretti, Leandro Viana

Advertising Agency: DPZ, Sao Paulo, Brazil
Creative Directors: Marco Versolato, Fernando Rodrigues, José Zaragoza
Art Director: Bruno Landi
Copywriter: Guilherme Fleury
Photographers: Estúdio Moretti, Leandro Viana

Advertising Agency: DPZ, Sao Paulo, Brazil
Creative Directors: Marco Versolato, Fernando Rodrigues, José Zaragoza
Art Director: Bruno Landi
Copywriter: Guilherme Fleury
Photographers: Estúdio Moretti, Leandro Viana