Hasta La Creative!

Fake lesbians, murder advertising, sexy sumo wrestlers, naughty surrealism and punching employees. Shockvertising is not a new tool, but the viral nature of the blogosphere is making ‘shock’ more popular…

AdAge is saying that the Pepsi logo revamp will cost millions of dollars when it’s all said and done (design, implementation, etc). Millions? Really? You guys are even bigger dupes than Mindshare. Just a note, both Mindshare and Pepsi are paying big dollars for rebranding, even as they lay off employees.

We applaud an Agency Spy commenter, Victory26, who said:
“The fact that a company like Pepsico that has been struggling so mightily in recent years invests millions in an issue that’s so irrelevant to consumers and thinks that that is the solution to their concern is laughable. The bottom line is this company needs to convince an entirely new generation that soft drinks matter, and they haven’t been able to do that. Logos count for shit.”

Sigh. The logos are supposed to be fresh and hip, but feel like the 70s snuck up on the brand and swallowed it whole. Here’s another question… if Arnell has created 35 logos for Pepsi and still, the brand loses market share… um, maybe it’s time to stop using the agency?

More: Avenue A Is Out. Razorfish Remains.

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New Career Opportunities Daily: The best jobs in media

Well, here’s a bit of a good news. Advertising had paid off for one bank at least. Commonwealth Bank is cheering their agency of record, Goodby Silverstein. Against all odds and Australian industry complaints, the bank handed their account to the U.S. agency and looks as though it’s paid off.

Marketing Director for the Australian bank Mark Buckman has said that brand awareness due to the campaign has shot from 70 per cent a year ago to 95 per cent today. For the last 16 months, the bank has seen a substantial growth in deposit books. Catch this – “the bank had hedged against movements in the Australian dollar so it could continue to have its ads made by Goodby.” Now, that’s love.

The campaign centered around a fictional US advertising agency coming to terms with the down under culture. The spot above even features action director Michael Bay in cameo.

“We were sick to death of being told what we couldn’t do. While everyone here has since given us their point of view about our advertising, we couldn’t find an advertising agency in Australia that was prepared to think differently about us,” said Buckman.

Listen, it’s bad news for the US everywhere. It’s nice to see that America is still exporting something and getting some fricking props for it. Hoorah!

More: Junpier Park And Goodby Silverstein Snag Quaker

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New Career Opportunities Daily: The best jobs in media

LONDON – Greenpeace International has launched a TV campaign with footage of John F Kennedy, doctored to show him deliver a plea to address climate change.

LONDON – NBC Universal programmes such as Law & Order and Miami Vice will be available on-demand through a new service called TVBox being launched by Top Up TV, the pay-TV service on Freeview.

(TrendHunter.com) Angelina Jolie went to Afghanistan for the first time after being deeply touched by refugees. Once in Afghanistan, the Goodwill Ambassador for the UN High Commissioner for Refugees broke down in tears.…

Pollution is closer than you think.

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit, Barbara Fu
Art Directors: Fei Leung, Arthur Tse
Copywriters: Babara Fu, Jesse Wong
Other additional credits: Nick Leung, Serena Tsang

Night View. By Mercedes.

Advertising Agency: FHV BBDO, Amsterdam, The Netherlands
Creative Directors: Mark Muller, Bart Bus
Art Director: Yona Hümmels
Copywriter: Stef Jongenelen
Account: Bas Verdoorn
Published: September 2008

NEW YORK – Ipsos has recruited financial services researcher Jeff Repace to head the Ipsos Loyalty division in the US.

Your Life can turn in a second.

Advertising Agency: McCann Erickson Prague, Czech Republic
Creative Director: Lars Killi
Art Director: Michal Kotulek
Copywriter: Katerina Holubova
Released: August 2008