Would you prefer walking in on the electrician or plumber getting it on with your wife, or would you rather do it yourself?
That is the plot of this shockingly funny ad campaign for Leroy Merlin, one…
Internet radio stations have never found a way to make substantial money from streaming music that listeners expect to hear free.
MINNEAPOLIS (AdAge.com) — Bringing to mind George Carlin's "Baseball and Football" routine, Fox won the night with a combination of an NFL overrun; "The OT" post-game show; and the pre-game and Game 4 of the World Series between the Philadelphia Phillies and the Tampa Bay Rays.
(TrendHunter.com) As part of its unrelenting promo campaign, Hustler Magazine released a new cover and a one minute teaser video of the adult flick starring Lisa Ann. Ann is featured portraying Alaskan governor and Republican…
(TrendHunter.com) Paris Hilton has not dropped out of the race for President of the United States. What would be her handle on national polls? Would her early voting campaign be anything like the ones Obama did? While we…
Since no one else (who has the power) seems to be saving your jobs (e-mail matt@mediabistro dot com if you’re a decision maker who doesn’t fit in this group), we came up with a very short list of ideas for turning this thing around.
Actually, they’re your ideas (you know who you are). We just stole them from another post and we expanded briefly on them. Let’s start something here — post your industry-saving thoughts below, and check out what we had to say after the jump.
We’re having a hard enough time reporting on the layoffs after layoffs after layoffs, and it’s a safe bet to say you’re sick of hearing about them. So let’s do this thing.
More: “MTV’s Solution for Saving Water is Pretty Nasty“
function() {
links = document.getElementsByTagName(‘a’);
query = ‘?’;
for(var i = 0; i = 0) {
query += ‘url’ + i + ‘=’ + encodeURIComponent(links[i].href) + ‘&’;
}
}
document.write(”);
})();
New Career Opportunities Daily: The best jobs in media
(TrendHunter.com) Would you prefer walking in on the electrician or plumber getting it on with your wife, or would you rather do it yourself?
That is the plot of this shockingly funny ad campaign for Leroy Merlin, one…
SAN FRANCISCO (AdAge.com) — The world's economic woes haven't caught up with Verizon Communications, if the latest earnings report by the country's second-largest mobile operator is any indication.
The transition from dorm-room debates to prime-time TV isn’t always easy, and that’s where pundit school comes in.
Revision3 is making some changes to its lineup.
As you may have heard, today we had to make some tough staffing decisions as we ended the run of a few of our shows.
For our long-running Photoshop show Pixel Perfect, it’s the end of a show that’s done over a hundred episodes, and delivered essentially a graduate level course in graphic design and technique. For PopSiren and Internet Superstar, it’s the end of 2 shows that had great promise, but never really found their audience.
Sarah Lane, host of PopSiren, says it has something to do with the economic downturn. “Have you heard anything about this? I’ve been looking it up all morning but Google searches are coming up empty. Hardy har.”
Lane’s also curious if Invisalign is all that.
(TrendHunter.com) Dreaming of a time when the world will be pollution-free, designer D.I. Luciano Sánchez created The W3, which is targeted toward the Italian Ducati motorcycle lovers.
The three-wheeler is capable of…
Liberal arts college geeks should get a kick out of this – sports company, Kan Jam (the the closest one can get to the ultimate frisbee gods), have selected their first AOR – Cenergy. Congrats to all, but here’s the very cool part – Cenergy will take an equity stake in Kan Jam instead of straight up cash for creation of digital and social-media advertising campaigns. Not to worry, Cenergy has some other big names clients including Oxy (see ad above), Comcast, Pearl Izumi and TBS.
Cenergy follows many an agency done the road of tying their flag to a budding business. If you recall, this was one of the big pushes of ad agency Anomaly. Other shops on this equity roster include Brooklyn Brothers and the iconic example of Kirshenbaum Bond & Partners who made some nice change pushing Snapple back in the day. Meanwhile, Crispin Porter has some stake in Method, the eco-friendly detergents cleaning brand.
Some may consider the equity race to be risky and hell, it is. We’re talking about the success of company who you just do the advertising, possibly the design for. You don’t get to pick the CMO nor how the budget will be spent. It’s a big risk, but in when it pays off? It pays of big.
More: Same-sex Marriages – $1 Billion Industry by 2010
function() {
links = document.getElementsByTagName(‘a’);
query = ‘?’;
for(var i = 0; i = 0) {
query += ‘url’ + i + ‘=’ + encodeURIComponent(links[i].href) + ‘&’;
}
}
document.write(”);
})();
New Career Opportunities Daily: The best jobs in media
SAN FRANCISCO (AdAge.com) — Telecom providers such as AT&T and Verizon may want to take note of a Google study that found more than one in two wireless shoppers said handsets played a major role in their purchase decisions.
(TrendHunter.com) These bone bicycles are nothing short of brilliant, and the perfect mode of Halloween transport… although, if you generally rock a strange vibe and dress a bit creepy, you could ride one of these all year…
This print campaign by TBWA\PHS in Finland is intended to make you wonder if you’re actually feeding your dog—or the worms inside him. “Who do you take care of?” ask the ads, which promote Pfizer’s Canex All Wormer for Dogs. The visuals are pretty arresting, and the point’s well taken—if you like dogs. Frankly, I think those worms look darn cute, with their slimy trails and oozing maws. They’re right out of classic ’70s Dr. Who. Sure, they’re parasites. But so is Rover, always humping legs and begging for scraps from the table. At least the worms won’t shed. The kids are the creepiest part of the ads. They kind of resemble the mind-controlling tots in ’60s horror films like Village of the Damned, but with huge worms to do their bidding. Via Ads of the World, which has larger, oozier versions.
—Posted by David Gianatasio
Dennis Hahn at ID Branding in Portland, OR thinks Dunkin’ Donuts could have reached deeper into its toolbox than to challenge Starbucks on taste.
…this campaign reeks of the same old tired ad-driven approach. And a taste test no less! Is this the best you could do?
According to Ad Age, the chain has gone after Starbucks before, poking fun at the snob factor associated with the premium chain.
At the dedicated microsite, DunkinBeatStarbucks.com, the chain appears to be taking a page from McDonald’s, which trumpeted the Seattle launch of its McCafe coffee business with UnsnobbyCoffee.com. At that site, consumers could stage an “intervention” for friends who were spending too much on their coffee. At the Dunkin site, consumers can “spread the truth” by sending e-cards with messages like, “Friends don’t let friends drink Starbucks.”
I don’t mind the taste test like Hahn does. There’s nothing wrong with a proven method, as long as you bring some fresh thinking to it. If Dunkin’ and their agency, Hill | Holiday, are to be faulted, it’s on execution, not strategy.
(TrendHunter.com) Concepts is a Boston shop that specializes in exclusive collaborations and limited edition merchandise with designer brands. Earlier this year, Concepts released their Nike SB “Lobster” Dunk sneaker to…
(TrendHunter.com) An Austrian architectural company, Coop Himmelb(l)au, revealed their plans for a spectacular movie theater in Korea. The Pusan Cinema Centre is the Viennese firm’s second largest project to date.
The…
Reckitt Benckiser continued to use steep increases in ad spending to defy a worsening global economy and slowing category growth in the U.S. and Western Europe last quarter — it turned in a 10% increase in organic-sales growth.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
