Channel Globo News: Build your own opinion, 2

Build your own opinion, 2

Life in real time.

Advertising Agency: CGCOM, Rio de Janeiro, Brazil
Creative Director: Marcos Pedrosa
Art Director: Bruno Di Celio
Copywriter: Fernando Conde
Photographer: Aderi Costa
Published: June 2008

Channel Globo News: Build your own opinion, 1

Build your own opinion, 1

Life in real time.

Advertising Agency: CGCOM, Rio de Janeiro, Brazil
Creative Director: Marcos Pedrosa
Art Director: Bruno Di Celio
Copywriter: Fernando Conde
Photographer: Aderi Costa
Published: June 2008

Specsavers: The alibi

The alibi

Advertising Agency: Specsavers Creative, Guernsey
Creative Director: Graham Daldry
Art Director: Neil Brush
Copywriter: Simon Bougourd
Agency Producer: Sam Lock
Production Company: Another Film Company
Director: James Haworth
Producer: Justin Edmund-White
Director of Photography: Oliver Wood
Editor: Mark Edinoff @ The Quarry
Post Production: Prime Focus
Shoot Location: LA, USA
Aired: September 2008

U Magazine: Flight window

Flight window

Read and let the journey begin.

Advertising Agency: JWT Hong Kong
Creative Directors: Steven Lee, Hugo Yiu
Art Directors: Pooh Tang, Ada Wong
Copywriters: Steven Lee, Hugo Yiu, Jesse Wong
Photographer: Dick Chan
Retoucher: Ricky Au
Released: July 2008

Interpublic Tops Estimates, but Warns of Risks

The advertising company posted higher-than-expected quarterly profit, but warned that the financial crisis has jeopardized marketing budgets.

RTCRM Wrings Sweat Out of Agency Creatives

rtc-sweatshop.jpg

Creative employees hitting the vending machines at RTCRM might be accosted with a smorgasbord of aluminum signs, each with a military-style message demanding, in some short shouty way, that they beat their own bodies into a pulp and do a great deal of sweating.

McGraw-Hill Profit Down 14%

The textbook publisher and owner of Standard & Poor’s cited lower demand for debt ratings and school textbooks and projected fourth-quarter earnings below analysts’ forecasts.

Bizarre ‘Guitar Hero’ supergroup rocks out

We knew Rock Band was a hit, but apparently it was so successful that Guitar Hero, which came first, is now practically the same game. This “Risky Business” ad for GH4 features the two guitars, drum kit, and wireless mike that were formerly the sole province of Rock Band. We’re curious to find out what adjustments Rock Band will make now. Hopefully, they’ll involve in-game prompts that actually correspond to the songs being played. We were also surprised to find out that Michael Phelps, Kobe Bryant, Alex Rodriguez and Tony Hawk are very close friends. Closer than we’re comfortable with, really.

—Posted by David Kiefaber

Sony Ericsson launches C905 campaign

LONDON – Sony Ericsson is promoting its C905 Cyber-shot camera phone through a global multimedia campaign featuring images taken using the handset.

Tesco’s discount focus ‘confusing’

LONDON – Tesco’s positioning as ‘Britain’s biggest discounter’ is putting consumers off, according to branding experts.

Fallon catches natural reactions for CBBC trailer

LONDON – Fallon has captured children’s reaction to CBBC programmes by using a camera embedded in a TV, for a new trailer.

Sprite Zero: History eraser

History eraser

Advertising Agency: Saatchi & Saatchi Copenhagen, Denmark
Creative Director: Simon Wooller
Copywriters: Rasmus Petersen, Lasse Hinke
Other additional credits: Jason Luke, Supersonic
Aired: September 2009

Sprite Zero: Suspicious by nature

Suspicious by nature

Advertising Agency: Saatchi & Saatchi Copenhagen, Denmark
Creative Director: Simon Wooller
Copywriters: Rasmus Petersen, Lasse Hinke
Other additional credits: Jason Luke, Supersonic
Aired: September 2009

Sprite Zero: Best friend

Best friend

Advertising Agency: Saatchi & Saatchi Copenhagen, Denmark
Creative Director: Simon Wooller
Copywriters: Rasmus Petersen, Lasse Hinke
Other additional credits: Jason Luke, Supersonic
Aired: September 2009

14 Viral Hilary & Bill Clinton Stories (CLUSTER)

(TrendHunter.com) In a bid to combat the ‘popularity’ of Sarah Palin and avoid an extended Republican lockdown on the white house, former president Bill Clinton is launching a strong support push for Barack Obama this week.…

Telegraph website to show The Onion election specials

LONDON – The Telegraph Media Group has signed a content distribution deal with Myvideorights.com to publish 18 US election special videos from satirical US outlet The Onion.

BBC Worldwide hires McDonough for key commercial role

LONDON – BBC Worldwide Channels has hired Ian McDonough as vice-president for commercial development, EMEA.

thingsarefine.org: Helmet

Helmet

To view more of the campaign, visit http://www.thingsarefine.org

Advertising Agency: Borders Perrin Norrander, Portland, USA

Weight Watchers turns to Gecko to streamline campaign management

LONDON – Weight Watchers UK has appointed Gecko to help with its campaign management in 2009.

Michael Roth warns of risk to Interpublic success

LONDON – Interpublic chairman Michael Roth today warned that the economic storm was threatening to blow the group’s economic recovery off course despite its improving financial situation.