(TrendHunter.com) Remember the good old “dog and bone,” the Cockney rhyming slam for telephone?
These retro phones as plugins for computers and mobile phones put a fat smile on my face. I mean, they were so comfy. You…
These are some of the most creative, imaginative and visually-pleasing print ads I have ever seen. The ads come from different sources.
The first three ads in the gallery use monkeys and gorillas to mock…
(TrendHunter.com) I am always on the lookout for cool lamps to brighten up my home. We all know that good lighting is the key to a great-looking home. This becomes especially important on days like today, since it became…
GSD&M Idea City has been behaving strangely, in our opinion, over the last few months. The normally tight-lipped agency has (seemingly) had its mouth completely sewn up — at least when it comes to the PR folks providing AgencySpy with any sort of transparency.
We start first with yesterday’s story in AdWeek, “GSD&M Finds Renewed ‘Purpose'”. SuperSpy penned a blurb about the fluffy quality of this story, which says things like, “Two of the agency’s longtime clients contend there is something more to the purpose-based branding than just marketing-speak,” and (per ecd Mark Taylor) “Purpose-based branding goes beyond the category the client is in, beyond the execution of ads, something that makes them have a bigger cause, to make a difference.”
Well shucks, it’s just chock full of goodness, isn’t it? Something strange is going on in Texas, y’all. The Austin Business Journal published a similar pro-agency story about Enfatico on Oct. 24th, begging the question; why are these two Austin shops getting so much good press without even doing anything?
See what else we’ve dug up, after the jump.
More: Everything we’ve written about GSD&M
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New Career Opportunities Daily: The best jobs in media
OK so not everyone in America has thousands of dollars to spend on clothes but should a person who can afford such clothes be given a back handed slap upside the head for looking good on national television while running for the President of America?
NEW YORK (AdAge.com) — The fall TV schedule suddenly looks filled with holes and potential danger areas. The four big broadcast networks have each taken one program off the grid. Meanwhile, ABC and NBC may have a few other trouble spots to wrestle with in the not-too-distant future.
(TrendHunter.com) This product line from FLOWmarket is a clever way to bring awareness of concrete and abstract imbalances in our modern societies today. From tolerance to pure tap water, FLOWmarket features products with…
It breaks my heart to see this little boy fashion a monster out of clay, then wander around in search of someone who’ll appreciate it.
(TrendHunter.com) WorkPoop is dedicated to telling everyone and anyone how much they are earning at work when they poo. For example, if you earn $10 an hour and you excrete for 15 minutes per day for 7 days a week, you…
Gregory Solman of Adweek claims that Austin-based GSD&M Idea City is getting some swagger back in its boot step after some tough account losses.
image courtesy of Flickr user, andreanna
Solman also examines the shop’s “Purpose Branding” platform:
For GSD&M, COO Duff Stewart, said, “purpose-based branding” meant helping Southwest Airlines understand that it was “not in the airline business but the freedom business,” offering travelers low-cost liberty; repositioning BMW to stress its independence and brand unity, so ideas could come from anywhere in the company to support the “Ultimate Driving Machine” mantra; or discovering that Popeye’s distinction was bringing Louisiana slow-cooked recipes to a fast-food world.
The agency applied so-called purpose-based branding to itself as well, said chairman Roy Spence, who adopted the idea from Jim Collins and Jerry I. Porras’ Built to Last. GSD&M added a Purpose Institute think tank in 2006, and Spence wrote a book about the subject that will be issued next spring.
I’ve read portions of Built to Last. I have to hand it to GSD&M for caring about long term value. Inside of a throw away culture, long term value is an outsider’s position.
Under the wince-worthy tagline “Fix your dog, it’s all good!”, the ASPCA uses graffiti to encourage pet owners to spay or neuter their animals.
(TrendHunter.com) These are some of the most creative, imaginative and visually-pleasing print ads I have ever seen. The ads come from different sources.
The first three ads in the gallery use monkeys and gorillas to…
Bloggers are powerful people. They help drive purchase decisions.
Caroline McCarthy, of CNET News, reports:
A new study from Jupiter Research, commissioned by analytics company BuzzLogic, says that consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend.
It’s good news for BuzzLogic, which tracks blogger influence for clients and has seen blog advertising pushed aside a bit on Madison Avenue in favor of “appvertising” and social ads.
You know, this news is making me feel bold.
I think that will do for now. I don’t want to be over-stimulate my powers.
To promote the Minnesota Millionaire Raffle, Colle+McVoy illustrated idle daydreams with stop-motion animation. It’s a tasty, quirky watch, sorta like the “Red Bull Gives You Wings!” ads.
Joel Moss Levinson has won over $200,000 in money and prizes for his homemade corporate commercials.
Christina Aguilera released Keeps Gettin Better on YouTube, the music video to her latest single. Keeping with the times, it includes product placement, including what looks very much like the touch-screen…
Submitted for your approval is this week’s TWIA. We worked on a short schedule because one of our three-person staff was not available yesterday (we’ve been shooting on Monday nights after hours so we could include the Mad Men in review). That said, we taped/cut the show last week, which is why you won’t see Mad Men in review in this episode.
And that sucks, because anyone who watched SNL or the Mad Men finale knows there’s a lot of fodder we could have fun with. But worry not, fellow addies, for we shall continue the good work this week. Now if we could just get Jon Hamm on the show…that’d really be something.
More: “The Week in Advertising“
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New Career Opportunities Daily: The best jobs in media
Joel Moss Levinson has fashioned an occupation out of thin air. He enters consumer generated media contests sponsored by brands. And he wins them. Consistently.
According to The New York Times, Levinson, a.k.a. “Happy Joel” has won more than $200,000 in cash, trips to Budapest, Buenos Aires and Copenhagen from Delta Air Lines; an iPod from the American National CattleWomen; and $6,000 from the Israel Project, an advocacy group.
Mr. Levinson is working on his Doritos entry for the Super Bowl but he has not forgotten his roots. He says he will enter any user-generated contest, no matter how small, and is at work on videos for Bush Brothers & Company beans, Home Depot, Contiki vacations, Krazy Glue and a telecommunications company in Kansas. But as a point of professional pride, he refuses to enter sweepstakes or any other game that depends on luck.
“A sweepstakes is like a lottery, right? Everyone’s equal,” he said. “With contests, I feel like I’m able to bring whatever skills I have to the table.”
(TrendHunter.com) The company who created this new fruit-flavoured herbal drink called ‘Liquid Smoking’ claims that it will deliver the same fix for smokers as they get from their cigarettes.
Apparently, the drink provides…
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