Google In Game Advertising is a really cool new way to generate revenue. Gamers, publishers and developers all over the world get the chance to earn money and get informed on the types of things that entice…
(TrendHunter.com) The new ad campaign for Aquafresh Whitening Toothpaste showcases the whitening quality of the product by showing models wearing teeth sun visors while they enjoy outdoors activities.
The idea is pretty…
(TrendHunter.com) Fused, or webbed, toes occur in about one in 2,000 people (including Marge Simpson), so it’s strange that this is starting to become a more common piercing.
Webbed toe piercings can be done on clients…
(TrendHunter.com) Product placement has gone from movies to manga, the latest example being the appearance of Pocky in Japanese cartoons.
Pocky is a type of extremely thin cookie, or biscuit-like stick, coated in flavors…
Italian newspaper ‘L’Unità’, originally founded in 1924 by Marxist Antonio Gramsci as the official paper of the Italian Communist Party, has relaunched and rebranded. Some have labeled the ad sexist.
Steffan Postaer has just compared advertising to fly-fishing. Norman Maclean would not be pleased.
Brand advertising in its highest form is like fly-fishing: sleek, urbane, wise. Think glorious anthems, the launch of new campaigns. Fishing with lures is one step down. It’s brand advertising, packaged and distilled. Though not a lavish opus, it still requires craftsmanship. Grinder TV, the churn and burn of most advertising, is like fishing with live bait –messy, very effective, yet still true fishing. And then you have snagging. Perhaps unfairly, direct marketing is accused of being equally vicious in terms of “catching” customers.
Despite agency rhetoric about “proprietary tools” and “ROI” there is, as far as I know, no known form of marketing that can snag a customer from the general population. We still have to angle for consumers, attracting them with lures, hooking them with promises. That is why advertising, in its purist form, is an art, a lot like fly-fishing.
I happen to agree with Postaer that advertising and fishing are connected at the hip waders. But his hierarchical breakdown leaves me wondering about my own place in the ecosystem.
While I mull that over, here’s some “purity of the sport” video footage to ogle:
“Go all in but play it safe” so says the copy on Ladbrokes-branded condom packaging.
(TrendHunter.com) Google In Game Advertising is a really cool new way to generate revenue. Gamers, publishers and developers all over the world get the chance to earn money and get informed on the types of things that entice…
(TrendHunter.com) Almost as universally understood as money is the human desire to party. A party atmosphere allows us to let our hair down, whether it involves alcohol or not, socialize with friends and even make new acquaintances.…
(TrendHunter.com) We all know you want to look good when soaking up the rays poolside, but if your chaise lounger looks as good as you do, then you need the Zull Chair 360-degree revolving outdoor lounger.
Available in…
(TrendHunter.com) Poor little Disaster Girl–she’s seen fires and mounting national debt, raging storms, a disgraced president, and so much more. This little unknown ‘Disaster Girl’ is a picture with a transparent background…
(TrendHunter.com) This touch-capable mirror will not only let you draw on your reflection, but it will also let you call up and read digital text (perhaps newspapers and weather one day) or play games. It’ll sure make brushing…
NEW YORK (AdAge.com) — First it was Jerry Seinfeld, then it was Deepak Chopra. Now, Microsoft is introducing another star as part of its new consumer ad campaign: you.
(TrendHunter.com) For all of us shackled to our laptops, the persistent issue of our notebook computers overheating has been addressed in a number of ways. Many of them
The passive, fanless Gigabyte Roll Pad provides…
(TrendHunter.com) Even if the dollar is on a downhill landslide against the Euro, now is still as good a time as ever to visit the other side of the pond.
Destination: the soon-to-open ME Hotel, Barcelona’s newest 30-storey…
NEW YORK (AdAge.com) — The company that popularized pomegranate juice, Pom Wonderful, is looking to stake its claim in the energy-drink arena, introducing PomX Iced Coffee with an irreverent marketing campaign targeted to 18- to 24-year-olds with taglines such as "Wake the F Up" and "Yes officer, I'm completely buzzed."
(TrendHunter.com) The Particle Zoo was created to raise awareness and encourage a curiosity in particle physics, which got a boost of public interest recently with the Large Hadron Collider.
Julie Peasley is the Particle…
(TrendHunter.com) To begin, I must marginally defend the Twin Towers tattoo, as he got it done as a memorial. He could have perhaps done without the fire, however.
That out of the way, what is going on with these people?…
(TrendHunter.com) The injuries keep adding up on the ‘Dancing with the Stars’ set; after being taken to the hospital last week for stomach pains, Julianne Hough has been diagnosed with endometriosis and will have her appendix…
(TrendHunter.com) Won Park is a master origamist. His work covers a wide range of subject matter, but these origami spacecrafts are especially fun. From the Starship Enterprise to Tie Wing Fighters and the Millenium Falcon,…
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