(TrendHunter.com) Anemona is a fun and interactive lamp by designer Igor Pinigin that can change its position. The trick is in the clever construction and the presence of heavy balls in the bottom of the lamp.
The Anemona…
(TrendHunter.com) It seems that Samuel “Joe the Plumber” Wurzelbacher from Holland, Ohio wants to cash in on his new-found popularity by getting a record deal before his 15 minutes of fame expire. That’s right, Joe wants…
Lewis Lazare of Chicago Sun-Times asked Dan Fietsam, Energy BBDO’s new chief creative officer some interesting questions recently.
Here’s one:
Q. Do you believe the Web will remain a dominant presence in the advertising business 10 years hence?
A. Absolutely. I have middle- and elementary-school-age children. The role of the Web in their lives is not a topic of discussion, it’s simply oxygen. The bigger question is: How will behavior-based media consumption (engagement vs. eyeballs) affect content development? The future belongs to those who can fuse user participation with their evolving brand narrative, and creatively direct the storytelling.
“The future belongs to those who can fuse user participation with their evolving brand narrative, and creatively direct the storytelling.”
I really ought to put that quote on my business card.
(TrendHunter.com) The cast of ABC daytime talk show The View, which is co-hosted by Barbara Walters, Joy Behar, Whoopi Goldberg, Elizabeth Hasselbeck and Sherri Shepherd, pre-taped their Halloween Day show in which each…
For most fashionistas, bodysuits went out with Hypercolor shirts back in the 80s. However, Sasha Fierce, Beyonce’s alter ego, has brought back this 80s classic Wayfarer-style.
This promotional shot is…
(TrendHunter.com) Originated at Meninos Studio, this hand-made product might seem a bit inappropriate.
Their newest product is a Flash Drive which combines a USB key and a tampon. Funnily enough, this USB comes in low…
Oh, sweet, sweet Publicis West… It seems the agency has won an account. That’s right – rub your eyes, scratch your head, it’s fucking true. Publicis West has snagged the vacation rental company HomeAway. Yeah. I don’t know what that is either, but Digitas picked up the digital portion.
Anyway, CEO Randy Browning said in a statement in Adweek, “This is an opportunity to partner with a global brand that has unbelievable potential and a team who possess an insatiable hunger and ability to redefine their category. We’re ecstatic to be partnering with a world-class operation that shares our vision and values.”
All that blustering and hubbub for a $500K account? Well, come on. Randy must be stoked. What else has the shop got going for them other than Wenatchee, Washington, where they run spots at 3 AM to get them into Cannes and the T-Mobile account? Oh, they also had a bigwig ECD leave them. Dan Fietsam bailed to join Energy BBDO as CCO in June. They also choose not to defend the Washington State Lottery account, which went to Cole Weber in August.
And shiiit. There was David Camp’s departure or dismissal depending on who you ask. If you recall, Camp joined the shop from Microsoft in August 2007 with the task of increasing the business coming in from T-Mobile. Apparently, no liked him and out he went. Well, the good news on that front is that Scott Foreman, Executive Business Director and backbone of the agency, can get back to running the account as he sees fit. The bad news? It’s still the same old Publicis West with good talent going to waste behind that fancy pants website of theirs.
So yeah… 500K probably seems like Valhalla at this point.
More: David Camp and Publicis West No More (Resignation or Firing?)
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New Career Opportunities Daily: The best jobs in media
Many retail campaigns will start appearing on Saturday, the traditional start of the holiday shopping season, but the timing could hardly be worse.
(TrendHunter.com) Any ‘Back to the Future’ fan may note a similarity between the Nike Air Yeezys and Marty McFly’s 2015 light up, self-lacing kicks. Of course, Kanye’s shoes don’t seem to lace themselves, but most buyers…
W+K London wants you to know that someone has stolen their work:
“This isn’t a case of ‘inspired by’, or ‘referring to’ or even ‘hommage’. It’s just bloody copying our ad.”
They’re talking about the W+K spot for Lurpak butter (see below). The alleged crime was committed by Batey for Qatar Airways. Blah, blah, blah. What’s more interesting is the comments on the W+K London blog that put piss on the agency’s fire:
“Some might say your ads have a similar feel to the M&S food ads? and anyway its all cooking/food porn at the end of the day and non of you do it quite as well as Nigella.”
Or, “Uh, I once did an ad where a guy had eyebrows… So, no doing ads with eyebrows now you. your on the eyebrow porn watch list.”
Or, “sorry but you have no case. slow-motion macro food porn shots have been done to death. so what they used similar angles. your voiceover and copy are miles away from theirs and far better, too. tons of superfluous words in theirs.”
The Original:
The Impostor:
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NEW YORK (AdAge.com) — Which print ads in the business magazines performed best this year? MRI Starch Communications, a specialist in print advertising research, has developed an "engagement score" to help identify the best-performing print ads out there. The score combines the percentage of readers who noticed a given ad and the percentage who read at least half of it.
NEW YORK (AdAge.com) — Days before Radar announced it was shuttering, the magazine sent out invites for its "Vampires and Victims" Halloween party. Once it found out that it was going to be a victim itself, the publication decided to keep the celebration on but turn it into a sort of funeral.
(TrendHunter.com) For most fashionistas, bodysuits went out with Hypercolor shirts back in the 80s. However, Sasha Fierce, Beyonce’s alter ego, has brought back this 80s classic Wayfarer-style.
This promotional shot is…
Considering that the real world is a very scary place, it will be quite nice to retreat into the ritual that is Halloween tonight. Happy Halloween wishes from Agency Spy, but also from Demi & Cooper Advertising based in Elgin, Illinois. This quick little shout-out look as though it encompasses the entire staff of this hard working agency headed up President Charles Falls. By the way, we’re totally sold on the shop. There’s something about the questionnaires they have each employee fill out and honestly, you can just tell that they love the business.
Hey… speaking of the Addams Family – whatever happened to that lawsuit aimed at the Mars company? BBDO created an ad for the Mars’ brand M&M. The brand cleared only some of the rights with the “Addam’s Family Foundation,” failing to clear incidentals on the usage rights for likeness of the characters portrayed in the print and TV spots. Remember that?
More: The List Of 10 Advertising Diabolical Deeds
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(TrendHunter.com) Unlikely partners Teijin Limited, a leading chemical manufacturer in Japan, and luxury fashion fur company Royal Chie Group, have teamed up for an unusual venture: Eco-friendly fur.
Using closed-loop…
(TrendHunter.com) The world of recycling always seems like it would be so utilitarian–that is, until you find people like Andy Gregg, whose sleek Bike Furniture Design (or BFD) takes using old bike parts that would otherwise…
I kinda got a kick out of this demo for Audio Spotlight, a technology that enables the user to transmit messages from a set of speakers to your skull.
There’s a time and a place for sex in advertising.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
