Rapp partners with loyalty technology specialist
Posted in: UncategorizedLONDON – Direct agency Rapp has linked up in a strategic alliance with loyalty and payment technology specialist Htec.
LONDON – Direct agency Rapp has linked up in a strategic alliance with loyalty and payment technology specialist Htec.
I was intrigued to see this story about Utah’s new interactive travel planner, but what really struck me was the website address:
I didn’t know “.travel” is now a top-level domain, but it’s up there now, along with .museum, .asia, .coop, and others.
That’s damned confusing, if you ask me. I’m not sure consumers will be able to keep it all straight if more top-level domains get popular.
LONDON – AGB Nielsen has landed the contract to measure TV audiences in the Republic of Ireland.
I remember back about 10 years ago, Creativity Magazine used to spotlight a new, whacked-out Cliff Freeman commercial every month. There were a bunch of classics back then. And they used to keep a big card table in the lobby to display all the One Show Pencils they won. So it’s a little strange to find them send out press releases that make a big deal of smaller awards shows:
Cliff Freeman & Partners, an award-winning full service advertising agency, today announced that Nation’s Restaurant News has awarded the agency two Restaurant Advertising Awards, formerly known as the awards for Excellence in Advertising on Television and Radio. The agency received the awards for work done on behalf of Bonefish Grill, an upscale casual dining experience specializing in market fresh fish cooked to perfection over a wood-burning grill.
Cliff Freeman & Partners (CF&P) won awards in two television categories for restaurants with total system-wide sales in the $100 – $500 Million range.
Every category in advertising has groups that give out its own awards–automotive, real estate, etc. And they tend to be a big deal for the clients-much more so than a One Show award. So congratulations, Cliff. If you’re happy, I’m happy.
You can see these spots at Cliff Freeman’s website.
LONDON – Holy Moly, the celebrity gossip website, has relaunched with a new look, plus new content and an extension of Holy Moly TV.
How Do You Rate Obama’s Ad?
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New Career Opportunities Daily: The best jobs in media
Watching Microsoft’s recent marketing unfold is like taking a class in Advertising 101, without the cute co-eds listening to their Zunes. (See, I keep up with trends!) Since September, Microsoft has deployed every conceivable creative strategy known to humankind. We’ve seen the celebrity endorsement (Seinfeld); the client in the ads (Gates); the attack/parody of the competition (the Hodgman clone in the initial “I’m a PC” spot); and now, the user-generated content. Microsoft is inviting everyone to upload videos to Windows.com—even Mac users, thus inoculating itself against potential embarrassment over UGC stuff created on Apple systems. “A Mac can be a PC too,” the Vista gang proclaim. But can a PC be a Mac? When the answer’s yes, I might consider switching. But not until then.
—Posted by David Gianatasio
LONDON – International market research firm Synovate has appointed Jill Telford, head of its Hong Kong office, as the CEO of its business in the UK.
For year two of the Detroit Institute of Arts’ “Let Yourself Go” rebrand, Perich Advertising + Design tapped Head Gear Animation/Toronto to produce two spots.
Hill, Holliday’s pro-bono effort for the Boys & Girls Clubs of Boston is clearly well intentioned. The work is themed “In these hands,” and in a rare example of truth in advertising, we do indeed get images of young peoples’ hands—in this case, covered with copy. I think the kids got a little sweaty, because some of the text seems smudged, and it’s hard to read in spots. No matter. Let’s just assume the tales are wrenching, gripping and “real,” … yadda, yadda. Frankly, I’m just gonna hop online right now and make a donation before giant billboards start popping up all over town and those huge, inky hands reach down from the sky and make me feel even guiltier about my soft suburban life.
—Posted by David Gianatasio
Adrants reader Molly sent us a spot in which JFK is reanimated and his words appropriated to promote sustainable energy technology.
I just spent 5 minutes playing with a magnifying glass up a weasels butt. Bio-Bak.nl is not only a wild ride into one persons crazy sense of humour but it’s a really good example of exploration and so well crafted in both animation and code. It remind me of the crazy sites Wefail do. It’s another example of the most exciting work being done online is not through advertising.