(TrendHunter.com) Living branding legend Oprah Winfrey has interviewed Marion Jones for one more broadcast feather in her cap. She’s created a successful talk show, launched two magazines, authored a number of books, established…
KFC partnered with the highly-addictive Guitar Hero World Tour for a cross-promotional something-or-other.
(TrendHunter.com) Those of us who row around the water in our 14-foot boats have gotten used to the jet-skiers blasting by and spraying us and our picnic basket with water. What we can’t get used to is the oily crud that…
The presidents of Iran, Russia and the US take a beating from Amnesty International in its latest ad.
Unlike it’s usual serious and graphic campaigns, Amnesty International went for a light comical approach…
(TrendHunter.com) This is kind of fun. Designers are taking the normally unseen zipper and making it a part of the look of the fashion for the avant garde. Designers like Behnaz Sarafpur, Suh-Tahn, and Phillip Lim have…
LONDON – Sony Ericsson has launched a horror-movie inspired viral campaign and microsite to promote its new Walkman W595 handset.
Witness with envy as the world’s largest beach ball — 36 feet across — alights upon a throng of Dallas citizens, hands high over heads like children with a giant parachute.
One thing I learned pretty quickly about the ad world is that people get very prickly about other people’s ads that bear any resemblance to their own. Usually, the grumbling over these … tribute ads is done sotto voce. But sometimes not. Neil Christie, managing director of Wieden + Kennedy London, is calling out a Singapore agency for ripping off a Wieden spot for Lurpak spread (top). The breadmaking sequence in an ad for Qatar Airlines (bottom), by Batey Ads of Singapore, was too much for Christie to handle. He’s demanding answers. “This isn’t a case of ‘inspired by’ or ‘referring to’ or even ‘hommage,’ ” Christie writes. “It’s just bloody copying our ad. Poor show. Anyone out there know anyone at Batey? Can they confirm that Batey did this work and do they know why they so obviously ripped us off?” These things always perplex me. Could the breadmaking have been presented differently, or is any breadmaking a no-no? Judge for yourself.
—Posted by Brian Morrissey
LONDON – Sony Ericsson has launched a viral campaign and microsite to drive awareness of the new Sony Ericsson Walkman W595 handset in the run-up to Halloween.
Oh look! There’s a mouse! A server! A laptop! People! And a stupid headline, “I Choose to Take my Own Path.”
(TrendHunter.com) This new ad campaign for Faber, a kitchen ventilation company, communicates the benefits of their product by showing that without proper ventilation in the home, people can smell just like the food they…
I don't know why MTV didn't unleash this site sooner. As out of character as it might be for today's MTV to do something music-related, the brand remains synonymous with music videos to a large percentage of the Loverboy-loving universe. We can find a large percentage of what MTV Music offers elsewhere; somehow it just feels better to watch the clips on an MTV-stamped offshoot. The brand remains embedded in our collective consciousness.
LONDON – Nokia’s new Comes With Music service is to be supported by a multi-million pound pre-Christmas campaign, launching this Saturday during ITV1 talent show The X-Factor.
LOS ANGELES (AdAge.com) — Is there a "Bradley Effect" when it comes to the box office? The success of two new films with largely black casts — "The Secret Life of Bees" and the thriller "Lakeview Terrace" — suggests that marketers' conventional wisdom about how race influences purchasing decisions may be in need of re-examination.
(TrendHunter.com) What could be better than watching McCain and Obama dancing? In fact, they aren’t just dancing, they are getting ‘down and dirty’ rockin’ up the dance floor in this wickedly edited video. This isn’t…
Advertising Agency: DR, Leeds, UK
Art Director: David Rees
Copywriter: Graham Duran
(TrendHunter.com) The presidents of Iran, Russia and the US take a beating from Amnesty International in its latest ad.
Unlike it’s usual serious and graphic campaigns, Amnesty International went for a light comical approach…
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