The latest issue of the KDU works book, Summer Solstice, is up online at the main website for you to download it.
4 of my works are featured in the book. Can’t wait to hold it in my hands.
LONDON – Fewer children are being exposed to ‘junk food’ advertising on TV and child-themed advertising spend has decreased by 41%since the beginning of 2003, according to Department of Health (DoH) report.
AdFreak’s David Gianatasio craps on the efficacy of the results highlighted in a new study from Bzzagent
The FCC, at Chairman Kevin Martin’s urging is paving the way for a nationwide network that will offer free wireless connectivity, according to The Wall Street Journal.
Wireless companies and some lawmakers have raised concerns about the plan, because the proposed auction rules appear to favor M2Z Networks Inc., a Kleiner Perkins-backed start-up that originally floated the free-Internet plan two years ago.
M2Z originally asked the FCC to give it a national 25 megahertz block of airwaves to build a national wireless Internet network. The start-up said it could pay for the build-out via advertising and a subscription-based plan for consumers willing to pay more for faster service.
100 million Americans currently lack broadband services.
(TrendHunter.com) In looking at these beautiful white and pink dresses, it would be difficult to tell that these creations are completely made out of toilet paper.
The White Cashmere Collection: A Touch of Pink is a fashion…
Two agency big shots, Steve Landsberg and Tod Seisser, have made the great escape. They’ve broken the bonds of their death star agencies to seek the light of independence. Steve was kind enough to answer some questions for Agency Spy about his new shop. Oh! And for those of you looking for a gig, Grok make be looking for you.
1. Who are the principal players in Grok?
Steve Landsberg and Tod Seisser. Prior to Grok, Tod was Chief Creative Officer of Saatchi, New York and before that, ECD at Ammirati. Steve was Chief Creative Officer of DDB, New York and Ogilvy Toronto.
2. Where are you located?
Uptown [New York]. It’s the new downtown.
3. What kind of agency is Grok – digital, traditional, both?
More after the jump…
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New Career Opportunities Daily: The best jobs in media
LONDON – ITV has launched a free online teaching guide called ITV BabySign which encourages parents to communicate in new ways with their children.
"Drink responsibly." Talk about an oxymoron. Haven't we already got enough responsibility in our lives? Kids. Job. Clients. Decisions. Paying bills. Making deadlines. Watching your weight. Mowing the lawn. Filling the tank. Initiating foreplay. Then there's moral responsibility, civic responsibility, fiduciary responsibility. Don't you just want to say "Screw responsibility" sometimes? Those times were made for drinking.
LONDON – Disney programming will soon be made available across Europe via MSN Video, following a deal between Walt Disney’s distribution arm, Disney-ABC-ESPN, and Microsoft.
LONDON – Advertisers are less likely to target children with junk-food ads following government restrictions, according to a new report published by the Department of Health today.
By embracing the hyperlink ethos of the Web to a degree not seen before, news organizations are acting in effect like aggregators.
While the stunt angered some Lancaster, CA resident, others came to love the “musical road” created by Honda which played the William Tell overture when cars drove over specially designed grooves on Lancaster’s West Avenue K.
Bartle Bogle Hegarty has two new products coming out of their brand invention firm Zag: Pick Me – a vegetable ready-meal and a personal alarm system called Ila Dusk. The system is targeted at women and when used, emits a female scream rather than a siren.
Wouldn’t you love to see the data that made Zag think these two products were a good idea? Really, does the world even need more prepared food? The siren slash scream personal safety system – is that really invention? These questions don’t seem to matter to retail chain Tesco who has put Pick Me in 800 storefronts, nor Marks Spencer that has picked up the Ila Dusk. Apparently, BBH has data that says the noise of a woman’s scream has been “shown to elicit the strongest reaction from passers by.”
And yet, experts say that screaming is absolutely not effective. Jo Walker, spokeswoman for the Suzy Lamplugh Trust, the personal safety campaign group said: “We advise people to try not to scream, because bystanders have no idea how to react. You should shout instructions, such as, “Call the police!” – it has been proven this has more of an effect.”
Neither of these products sound like a good bet. These are remixes of old ideas in very crowded marketplaces. You guys aren’t zagging. You’re zigging alone with everyone else.
More: Sir Hegarty’s Wine Label
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New Career Opportunities Daily: The best jobs in media
(TrendHunter.com) Being a single mom is tough but Debra Messing nails it in her TV show, “The Starter Wife.” While she adds her own flavor to the role, Debra Messing also proves she’s good at imitating stars like Angelina…
The Britney Spears comeback seems to be in full force these days. In addition to the spanking hot Womanizer video, Britney Spears has released these teaser ads for a new perfume, “Hidden Fantasy”.
Britney…
The Britney Spears comeback seems to be in full force these days. In addition to the spanking hot Womanizer video, Britney Spears has released these teaser ads for a new perfume, “Hidden Fantasy”.
Britney…
The ad community is feeling the crunch. Crunch! Can you hear it? Crunch! Crunch! We’re moving into the final fiscal quarter for the year and everyone is trying to make that bottom line, look good for the Adweek Agency Reports and to their holding companies.
Some shops are laying off the full-time employees and bringing in consultants per account won. On the other hand, a couple of weeks ago, a bunch of freelancers were chopped from various shops as a way to tighten up the bottom line. WE HEAR THAT… Publicis shops Burnett and Arc Worldwide cut close to 100 freelancers. WE ALSO HEAR THAT… an agency-wide email went out asking employees to work through the weekend to make up for the loss of those freelancers.
If you’re a freelancer, head over to this site and get some advice on how to weather the financial downturn. And if you’re hiring part-time freelancers to make up for staff that was cut, head over to Adland and find out how to keep them happy.
More: Philly Agency Gyro Worldwide? Oh. You Can Suck My D***.
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New Career Opportunities Daily: The best jobs in media
LONDON – The Guardian and The Observer are to succeed The Times as the exclusive newspapers on sale at Starbucks cafes after more than four years.
The December issue will be the magazine’s last, as ad pages plummet across the magazine industry.
The Wall Street Journal today reports low 3rd quarter ad sales for the national TV markets, specifically for Viacom (which projected a 3 percent loss for Q3) and CBS (predicted a jump from 14 to 18 percent down over Q3 2007).
“The disclosures come as ad executives are seeing more cuts in already-soft ad spending, as a result of the upheaval in global financial markets. ‘We see reductions coming from all sectors,’ said Maurice Levy, chief executive of Publicis Groupe SA, one of the world’s largest ad-holding companies.”
As a result, many of the holding companies are withholding their Q3 reports. No big surprise there, since local TV ad sales are down 4.4 percent over Q1/Q2 of this year. Sigh. Pair that with another WSJ story that indicates large ad-holding companies are tightening up in other areas as well, most importantly to you, personnel. Omnicom, Starcom MediaVest and Landor are mentioned, but look locally and you’ll see a higher propensity of the same behavior in smaller markets.
Click “continued” to read on.
Which medium is most cost-effective in terms of breadth, ROI, and actual relationship development?
( surveys)
Chart Source
More: “Say Bye-Bye: The Freelancer Crunch“
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New Career Opportunities Daily: The best jobs in media
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
