Agencies line up for Tories’ DM account
Posted in: UncategorizedLONDON – The Conservative Party has called a review of its direct marketing account.
LONDON – The Conservative Party has called a review of its direct marketing account.
LONDON – The marketing communications industry has been warned to prepare for a recession that could be deep and long and which could see some of the weakest agencies and clients going to the wall.
LONDON – GT is poised to win the pan-European digital advertising account for the high-street retailer TK Maxx.
LONDON – TBWA\Worldwide is to launch a new agency called Riot to run the global Adidas digital account.
LONDON – Amway, the multinational direct sales company, is on the hunt for a pan-European ?direct marketing agency.
LONDON – Twinings has kicked off a review of its digital advertising account, and has approached digital and advertising agencies to pitch for the business.
LONDON – AKQA has won the global digital advertising account for Heineken after a pitch against undisclosed agencies.
LONDON – Adam & Eve has poached Ben Tollett and Emer Stamp from DDB London as its first creative directors.
LONDON – Abbott Mead Vickers BBDO has hired Steve Jones and Martin Loraine, the creators of VW’s “Singing in the Rain” ad, as creative directors.
In this video by Brokaw, White Castle details its marketing efforts for the past year and describes how they strengthened its brand. The work targets “Rip” (the 17-year-old boy Brokaw claims is living in all of us), using jokes, awkward radio campaigns and ironic tees that play on the idea of being small.