Sep
25
White Castle Appeals ‘to the 17-Year-Old in All of Us’
Posted in: Uncategorized
In this video by Brokaw, White Castle details its marketing efforts for the past year and describes how they strengthened its brand. The work targets “Rip” (the 17-year-old boy Brokaw claims is living in all of us), using jokes, awkward radio campaigns and ironic tees that play on the idea of being small.
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