These are tough times for all of us in the marketing and media businesses and they're likely to get tougher, which is why I hope you read our report on the Carat management team's slipshod approach to communicating layoffs as a cautionary tale.
Employers should recognize that challenges in a downturn can be mitigated if they view employees with the same critical eye as they view customers.
NEW YORK (AdAge.com) — Data analytics and customer-relationship management aren't the only disciplines that have benefited in the past year from the slashing and burning of general advertising budgets as marketers try to better focus their ad efforts. Interactive- and digital-marketing budgets have experienced a healthy increase as well.
NEW YORK (AdAge.com) — On an Amazon message board, hundreds of threads have cropped up with show-and-tell requests and offers for the Amazon Kindle reader. Kindle enthusiasts are volunteering to demonstrate the device to prospective owners as part of Amazon's See a Kindle in Your City marketing program. Think of it as real-world social networking. Or taking online consumer product reviews — a concept Amazon championed early — to the in-person level.
YORK, Pa. (AdAge.com) — The average youngster first wields a video-game controller at age 6, but one kiddie electronics marketer keeps working to make that even younger.
BEIJING (AdAge.com) — China will avoid the curse that often afflicts hosts of the Olympic Games — an economic slowdown after the games leave town.
NEW YORK (AdAge.com) — Spotted: a young, sexy TV network desperately strutting its stuff. That not-so-blind item is, of course, referencing the CW, which hopes it is about to see a turnaround in its fortunes.
NEW YORK (AdAge.com) — Donny Deutsch told CNBC's "Squawk on the Street" that "women want to be her and men want to mate with her," while Harvard's John Quelch said she's the red Chevy Camaro to John McCain's Ford 150. Read their comments and others and add your own to the conversation.
CMOs must have creativity in themselves, for the good of the business and their own teams. For the business, the CMO is a role that can add a central business skill to a leadership team — creativity — that their peers likely possess less of.
NEW YORK (AdAge.com) — The U.S. Army is turning up in a lot of youthful places lately. For most civilian companies facing a conundrum similar to the Army's — a dwindling group of product loyalists and a public-perception problem — this might be considered smart, or even brilliant, marketing to attract new recruits to the brand. But in the case of the military, when you factor in easily influenced children, their parents and, oh yes, war, it becomes a lot more sensitive.
(TrendHunter.com) The fur of the polar bears at Japan’s Higaghiyama Zoo and Botanical Gardens has turned green. Visitors to the zoo are shocked this weekend to see the emerald coats on the normally white arctic bears, and…
(TrendHunter.com) ‘OnionMap’ is a cool interactive website with 3-D maps of some of the largest cities in the world. The site has compiled 33 browsable maps with easy to use zooming and navigating tools. In addition, users…
(TrendHunter.com) Anti-Smoking public service ads by a tobacco company? These ads are among the 70 PSA posters, produced by Japan Tobacco, all of which ar in the same style of green and white line-drawing art.
One must…
(TrendHunter.com) The Dewitt WX-1 steampunk watch is priced at $600,000. Because luxury watches requiring winding, the WX-1 has a USB port to plug in and have your computer do the winding.
It is a fantastic looking watch,…
The Dewitt WX-1 steampunk watch is priced at $600,000. Because luxury watches requiring winding, the WX-1 has a USB port to plug in and have your computer do the winding.
It is a fantastic looking watch,…
(TrendHunter.com) Are you a pet lover? Do you prefer chickens as your pet? No me neiter… But if you did, what would you do if distance tears you apart from your dear chicken?
Now, you don’t have to worry. You have the…
(TrendHunter.com) Kyle Lechtenberg of Auburn University created these Visual Assistance Cards. Basically, the special cards go on top of touch screen PIN devices at retailers who don’t have Braille keypads. This allow…
(TrendHunter.com) Kevin Costner is on the premier cover of Cowboys and Indians magazine – as a musician. If there was a movie called ‘Cowboys and Indiana’, I would understand this, but I don’t.
Assume for a minute that…
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