Sep
08
Consumers Become Kindle Ambassadors
Posted in: Uncategorized
NEW YORK (AdAge.com) — On an Amazon message board, hundreds of threads have cropped up with show-and-tell requests and offers for the Amazon Kindle reader. Kindle enthusiasts are volunteering to demonstrate the device to prospective owners as part of Amazon's See a Kindle in Your City marketing program. Think of it as real-world social networking. Or taking online consumer product reviews — a concept Amazon championed early — to the in-person level.
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