Hasta La Creative!

New Multivan Startline, made for life aboard.

Advertising Agency: Piment DDB, Paris, France
Creative Directors: Remi Gross, Axel Roy
Art Director: Matthieu Chanvrin
Copywriter: Emmanuel Zerafa
Photographer: Achim Lippoth
Published: 2007

(TrendHunter.com) Some dude with a huge amount of talent and a bunch of old watches took a lot of time and imagination to recreate classic motorcycle styles from the watch parts.

It’s amazing how some minds work. Looking…

I doubt anyone needed a commercial that teaches you how to download apps for the iphone, since half the planet owns the phone by now. But I love this iphone application. Although I don’t really know anyone that is using it for any real purpose. One of my personal faves is the virtual beer, also not being used for any real purpose. What’s your favorite iphone app?

Clearly Apple is a superior brand. And this phone is such a giant just dominating the market. Is there any phone that will ever top this one?

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I just got word that Ice Cream Man, which I guess hocks freezer pops to indie bands and starlets, is looking for events to sponsor.

The winners of the Oreo Moments Contest have been chosen. The contest rules originally stated that only one grand prize winner would be chosen, but I guess both of the videos were so good that the judges couldn’t be bothered to do their job and make a decision. So the two lucky winners are the undoubtedly thrilled recipients of the much coveted award- their video featured on youtube. Um, kudos? Damn, Oreo’s couldn’t at least spring for a free pack of cookies?

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Disney has put together a marketing campaign using Pinocchio and Snow White to accelerate consumer adoption of next-generation DVD technology and boost sales.

Red-blooded brand Ford partnered with Microsoft to produce SYNC, a 28-city nationwide tour that kicked off at the 2008 Super Bowl.

Pantheons of truth that they are, OK! magazine, has been regulated by the Advertising Standards Authority. Two ads for cosmetic promotions by OK! were yanked when the ASA when they received complaints that the products did not do what they claimed. According to the article the ASA reviewed the ads and concluded that, “Although the photographer and one model said the photographs had not been altered in any way, we considered that the ‘before’ photographs clearly showed different shadows and, therefore, lighting, than the ‘after’ photographs.” That’s really nothing new. I see those damn Dr. Zizmor ads every morning and there’s no question they’re fakes, but they have been pulled. Although everytime I’m at Dylan’s Candy Bar (which isn’t that often, seriously) I look upstairs and that office and feel inclined to go in for consultation. If the ASA is gonna regulate one, they should really regulate all. They can start with the back pages of the Village Voice. That’s some false advertising.

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I was thoroughly miffed the day I realized that I couldn’t get to work late sign into my Facebook account and shoot the shit with a quick two hour game of Scrabulous anymore. And now employees in the UK are feeling that same pain. According the Brand Republic, those killjoys over a Mattel have put the kibosh on the game there too after filing a trademark infringement lawsuit against the game designing brothers, Rajat and Jayant Agarwalla, that created the Facebook version (they made a formal request that it be removed in the US and Canada last month). This can’t possibly be a smart brand move. Can it? I mean it might not have brand damaging effects, but it’s certain to put a bad taste in the mouths of consumers. Which begs the question- What would have been the smarter move for Mattel in this situation? Surely they could have found there opportunity to capatilize on that seemingly new found market. It’s not as if the Facebook generation is running to their nearest Walmart to stock up on board games. This could have been their chance to take their brand in a slightly different direction. First stop Facebook. Next stop Wii. Missed opportunity?

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(TrendHunter.com) French calligraphic artist, Julien Breton and his photographic collaborator, Guillaume J. Plisson have created some pretty amazing light calligraphy. Their work could also be called illuminated 3-D space…