Mr. Potatohead Back in the Spotlight–Minus His Parts


Strip off his eyes, lips and hands and Mr. Potatohead was just a spud. But a healthy one, at that!

But that’s okay, according to the U.S. Potato Board, which has launched a nationally based print ad campaign. They want to highlight the nutritional benefits of potatoes. The Denver-based organization enlisted Boulder’s Sterling-Rice Group to innovate the ads.

The new campaign is titled “Peel Back the Truth,” and challenges potato nutrition myths. It will also feature the new slogan, “Potatoes…Goodness Unearthed.”

Don’t know much about your average potato? Well, they don’t contain fat, cholesterol or sodium—and they’re just 110 calories. Mr. Potatohead never looked that appetizing.

Rapper Alcohol – Dr. Dre Launches Cognac & Vodka Range and Detox Album (GALLERY)

(TrendHunter.com) Rapper and legendary hip-hop producer Dr. Dre is launching a new cognac and vodka range that will be part of an integrated mega marketing plan for the release of his long-awaited “Detox” album, reportedly…

Supermodel Wars – Janice Dickinson Attacks Tyra Banks (VIDEO)

(TrendHunter.com) Janice Dickinson, the self-proclaimed first Supermodel, knows a thing or two about creating hype and buzz for free promotion. And what better way to promote the premier of the new season of The Janice…

Study reveals search habits for electronic goods

LONDON – Research into consumers’ search behaviour when they buy electronic goods has revealed that people make fewer online searches when shopping for white goods, or brown goods such as TVs, stereos and cameras.

Misplaced online ads damage brands’ image

LONDON – The misplacement of ads on inappropriate websites is tarnishing brands’ reputation, according to a survey by iCD Research.

WPP Is Going To Deliver

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WPP Digital makes acquisitions and strategic investments in companies that improve the WPP’s offerings in the digital space, right? Okay, so know Digital includes something that WPP is calling Deliver. Neal Prescott (pictured above) will be the new unit’s CEO. Prescott was formerly the Executive Vice President and Global Head of Technology Enablement at Digitas. Sounds important.

What does Deliver do per se? It’s sort of like a dating service. A WPP agency needs to build a web experience for one of their clients, so they tap Deliver. The system (or is it a person?) runs through a database of production capabilities in all of its units from Asia to South Africa to channel the assignment to the best qualified shop within the WPP family.

Mark Read, Chief Executive Officer of WPP Digital said in a press release that: “By choosing to utilize Deliver, our agencies will be able to offer clients the best way to do the best work online at the best possible cost.”

All this is pretty vague. The press release (natch) doesn’t mention anything about how it works. What is known is that they can choose to use the system or not, which is kind of stupid. If it’s about price for WPP, which is seems to be, then it should be mandatory that you check the darn thing and see what pops up, rather than just go with your favorite.

I’ll give WPP this… they’re always finding ways to muck up the creative flow with more process.

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Cheesy Retro – Reality Star Heidi Montag Shocks in “Overdosin” (VIDEO)

(TrendHunter.com) Heidi Montag, best known for her role on The Hills, has the formula just right for extending her 15 minutes of lame fame: First, Heidi Montag extended her efforts into a ‘music career’. Then, she releases…

Advertising Week: It’s That Time Again

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Advertising Week is almost upon us (September 22-26). Mark your calendars. Get pumped. It’s a long, long week. As usual, it’s time to vote for your favorite slogan and icons, one of each will be added to the Madison Avenue Advertising Walk of Fame. Vote here. Nominees are listed after the jump. Warning: As usual, there’s about two thousand entrants in each category.

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Equifax urges businesses to develop data breach response plan

LONDON – Credit information provider Equifax is advising firms to protect their customers from data breaches and to develop a response plan for when a breach does occur, before proposed legislation forces them to do so.

Daily Mail gives MailTxt users free international messages

LONDON – The Daily Mail is offering all new users of its MailTxt messaging service 50 free SMS messages that can be sent to any mobile network worldwide.

DMA seeks nominations for advisory council

LONDON – The DMA is sending out a final call ahead of tomorrow’s deadline for nominations for candidates to stand in its advisory council elections.

Old Spice takes LL Cool J from zero to hero

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This spot for Old Spice’s Swagger, by Wieden + Kennedy, has opened a window into LL Cool J’s adolescence. Even as a dorky teenager with a high voice and a higher forehead, hot girls still talked to him. Thanks, that gives the rest of us so much hope. I’d be more impressed if Swagger had helped LL overcome an even more embarrassing stage of his development. Also check out a second spot with Brian Urlacher.

—Posted by David Kiefaber

Your rooster wants to play in the nighttime

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Cryptic ads urging me to “silence my rooster” have been receiving heavy play during the convention coverage. In the 15-second spots from Saatchi & Saatchi, people are woken up by noises only to discover … um, a big fat cock. View the short spots “Drum Kit,” “Basketball,” “Car Alarm,” “Hair Dryer,” “Pay Phone” and “Vacuum.” At first, I thought they were selling a pill that prevents nocturnal emissions. Then I saw a woman in one of the ads and figured I had misinterpreted. Eventually, I was curious enough to check out their slow-loading Web site, SilenceYourRooster.com. I was greeted by the heading “Tired of morning coming in the middle of the night?” Once again, I should point out that the product has nothing to do with nocturnal emissions. Apparently, it’s for the sleep aid Ambien CR. I’m not the only one who’s confused. DeadRooster.com has seen its traffic jump since the campaign started. By not telling us anything, the campaign is indeed driving traffic—just not necessarily to the right place.

—Posted by Rebecca Cullers

Thomson Local wins £47k damages from list broker after copyright breach

LONDON – Thomson Local, the business directory publisher, has received an out of court settlement amounting to £47,500 from an unnamed list broker.

Matthew Charlton resigns as TBWA\London MD

LONDON – Matthew Charlton, the managing director of TBWA\London, has resigned without a job to go to.

Price and Penetration of Consumer Electronics

Wired: Price and market penetration of consumer electronics over the past 50 years. Infographic: Arno Ghelfi.  Sources: Consumer Electronics Association, US Bureau of Labor Statistics. CD player data not available for 2006 and 2007.

Similar: 
TV Penetration in 1940
NYTimes Graph: Technology Adoption Rates

The unusual suspects of Manifesta: Pirate Bay and David Adjaye

As i blogged the other day, the Bolzano segment of Manifesta 7 exhibition is located in a disused aluminium factory by the Dolomites mountains. The show is called The Rest of Now and words fail me to express how consistent, intelligent and thought-provoking it is.

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The curators, Jeebesh Bagchi, Monica Narula & Shuddhabrata Sengupta from Raqs Media Collective, took as a point of departure for their reflection the abandoned industrial site and the questions its ‘after-life’ raises, they then enlarged the scope of the discussion: What gets left behind when everything is taken away? What can be retrieved, and what can be remembered? How can the residual become the engine of meaning?

They invited artists but also a few practitioners whose work wouldn’t be defined as art to participate to the conversation. I’ll focus on a couple of them in this post.

David Adjaye is one of the most famous and oh! so talented architects from England. One who, although he collaborated with Olafur Eliasson to create the Your Black Horizon installation at the Venice Biennale in 2005, has never tried to confuse his work with one of an artist (like some architects like to do these days)

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His contribution to the Manifesta biennial is Europolis, a beautifully crafted glass and metal foil panel that raises questions such as ‘What if Europe was condensed into one piece and combined as one cell? What would be left behind as residue?’

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David Adjaye, Europolis, 2008. Image courtesy of Manifesta

Adjaye extracted information from the capital cities of the European Union and condensed it into a single entity. The sum of many European cities doesn’t make a European city. These have not been planned; they have evolved over time, through history and war, development, destruction, mixing, migration and changing populations. Adjaye’s work evokes the idea of the city as phenomenon. Its organic form contains all the information about those cities from which it is drawn: material texture, population, time, scale and occupation.

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The other rabbit in Manifesta’s magic hat is Piratbyrån (The Bureau of Piracy) who came all the way down from Stockholm to Italy in an old bus. Piratbyrån is best known as the initiator of The Pirate Bay, the world’s largest bit torrent tracker and the subject of a controversial court case.

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Piratbyrån (The Bureau for Piracy). Please Join The Party, 2008. Image courtesy Manifesta

The journey doubled as a workshop whose aim was the formulation of a new, collaborative statement based on the group’s experiences of the recent Scandinavian conflicts over copyright. The bus was left behind as part of the exhibition, along with the documentation of Piratbyrån’s work.

I admire the Biennale for having the guts to support the project in a country whose government has recently decided to censor The Pirate Bay. So far the move has been unsuccessful. I guess that among the worries of the head of State is also the suspicion that we’ll use the file-sharing website to enthusiastically download his upcoming CD of Christmas songs.

Pirate Bay co-founder Peter Sunde told TorrentFreak: “It kinda shows that we’re more than just a site, that we’re an idea, and that we’re art in ourselves. As I’ve said many times before, we see The Pirate Bay as some sort of ongoing art project/performance.”

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Inside the bus

Manifesta, the itinerant European Biennial of Contemporary Art is hosted this year by the Trentino – South Tyrol Region. It runs until November 2, 2008.

Advertising in Toronto spans earth and sky

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Thanks to agencies Zig and Bos (who should team up for an Adult Swim show), you can’t look up or down in Toronto without seeing an ad. For radio station CFRB 1010, Zig poses controversial questions that the broadcaster might cover—such as “Should panhandling be illegal?” or “Is crime getting out of control?”—and brings them to life on the streets. Panhandlers cradle signs posing the first question, while police chalk outlines on the pavement illustrate the latter. There’s something touching about that panhandler’s expression and body language. And the somber juxtaposition of the street people’s plight and the chalk outlines gives the campaign extra emotional resonance. (See more photos of the work after the jump.) In fluffy contrast, Bos is sending Pillsbury Doughboy-style balloons and Flogos (which we’ve written about before) into the Toronto air for wireless provider Fido. Do Canadians appreciate their skies cluttered with marketing messages? Maybe that could be the topic of CFRB’s next show.

—Posted by David Gianatasio

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South By Southwest to co-host Virtual Worlds Forum opening party

LONDON – The influential US technology conference South by Southwest Interactive is bringing a taste of the festival to the UK in October for the second year in a row, in conjunction with Virtual Worlds Forum Europe.

Sainsbury’s backs digital home advice service

LONDON – Sainsbury’s has started to promote Simplifydigital, the free advice service for customers choosing digital TV, internet and phone packages, with in-store, online and direct marketing.