(TrendHunter.com) Don’t want to dress your baby in powder blue and bubble gum pink? Just as there are styles to meet your personal fashion needs, there is alternative clothing for babies too.
BabyGoth.com offers a mean…
Walking through the Mall of America, there are, no doubt, plenty of distractions. Sound good. Some bad.
In its continuing quest to transform the tragically unhip into something, well, not quite hip but into something people will at least consider using.
Roughly 18.3 million students will enroll in U.S. postsecondary institutions this fall, up 26% from 14.5 million a decade ago. The discretionary spending of these 18- to 30-year-old students is estimated to reach $53 billion this year, a fact which is leading several aggressive retailers to establish pop-up retail locations on college campuses.
According to The Wall Street Journal, flip-flop maker Havaianas, a brand owned by Sao Paulo Alpargatas SA, plans to set up a temporary “pop-up” store on five campuses in the U.S.
Victoria’s Secret’s Pink, a young women’s clothing brand of Limited Brands Inc., this fall is opening its own pop-up store at about 12 schools, up from 10 last spring.
Sustainable-clothing brand RVL7 is installing a bamboo-clad temporary ministore at six to eight campuses this fall, including the University of Colorado at Boulder and Arizona State University.
These stores are brand builders, but they also move merchandise. Kiehl’s Since 1851, a skin and hair-care company owned by L’Oréal SA, says its college pop-up stores perform “on par with what our normal store would do” in daily sales per square foot.
The latest edition of The Media Week features editor Steve Barrett and news editor Tristan O’Carroll discussing Simon Daglish’s appointment at C4, the new BBC digital music service, full-colour newspaper ads the new MediaZ planning tool and a host of other stories from the media world this week.
While we are all busy planning, producing, shooting and coding the next big campaign, there’s a little thing called the Presidential election happening outside the office doors. In an article about Obama’s recent trip to Richmond an advertising executive got some press lines:
“Rye Clifton, an advertising executive at the Martin Agency, stands in Starbucks by the glass doors opening into the hotel. When Republican-nominee Sen. John McCain was in town in June, Clifton tormented Shockoe Espresso, a coffee competitor two blocks down the street, by retrieving the still-full mug McCain left behind. He sold the “mug of lies” on eBay for S213.61 and donated it to Obama. The incident so angered the manager of the coffee shop that he banned Clifton from returning.”
Go on Rye! I’m not sure which is more surprising: that he made it out of the office long enough to get in some guerrilla action or that someone paid two hundred smackers for the mug?
Clifton is also the guy behind the video, which took Unilever to task for pushing the pro-women message of the Dove brand with one hand, while the other is totally rubbing some T&A with Axe. Love it.
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New Career Opportunities Daily: The best jobs in media
Major League Baseball is spending $65 million this fall to advertise its postseason action, according to The New York Times.
When Major League Baseball was looking for a pitchman last year for the postseason, it turned to the social networking site MySpace and found that Dane Cook, the comedian and actor, had a lot of friends.
This year M.L.B. and its playoff and World Series broadcast partners, Fox and TBS, decided to showcase a different aspect of life on the Internet: blogging, which will be a common thread in the 20 or so advertisements.
Each spot is a juxtaposition of baseball history and new media, with bloggers conjuring up moments like Bobby Thomson’s “Shot Heard ’Round the World,” Carlton Fisk’s walk-off home run in Game 6 of the 1975 World Series and Kirk Gibson’s hobble around the bases in the 1988 series.
The message is meant to be that even if your favorite team is out, you can tune in the playoffs to see something potentially historic.
After viewing these commercials hyping The Big Ten Conference, one is led to believe the great American sport of football is running scared fearing of the “real” game of football everyone else in the world plays could jeopardize the sport.
(TrendHunter.com) Who is Kara DioGuardi? Besides being the latest judge of American Idol, not too many people are sure.
A quick search reveals Kara DioGuardi is a 37 year old singer and songwriter of light pop rock music.…
Take it from Shannen and Jenny… sometimes you just need a gig. Any gig. It’s time for No Wukkas – The Job Hunt!
1. Media Planner – McCann Erickson, San Fran
Okay, yes. This is at McCann, but in San Fran, which is supposedly a much cooler office than New York. Go for it. Get the full details here.
2. Art Director – Digitas, New York
“You must have strong leadership skills and be able to inspire a team of designers, juggle multiple projects simultaneously, and work closely with clients. You must create a range of concepts and designs for each project.”
Basically, it’s advertising. You MUST be willing to give up your life, but I got a feeling Digitas pays very well indeed. Get the full details here.
3. Digital Media Planner – OMD, Los Angeles, CA
You’re going to need these qualifications: “The candidate should possess a Bachelors degree in Advertising, Media Studies or Communication and possess 2+ years of experience in the field of media.”
Get the full details here.
4. Copywriter – Unknown agency, Atlanta
This ad was posted in the Chicago section of Craigslist, but apparently, they’ll pay to relocate to Atlanta. Why you ask? “This is a rare opportunity for PAID relocation to Atlanta to work under a Creative Director that came to us from a major worldwide agency in London.” Right. While this ad is posted through the very reputable Creative Circle, it still smells sketchy-mcsketchy. If you’re feeling bold or just curious, get the full details here.
5. Account Director, CPG – Lowe Worldwide, New York, NY
You know the drill – you’re going to need a Bachelors degree, a minimum of 8 years account management experience and at least 2 years of experience on a consumer packaged goods account. Oh and let us not forget – “a positive attitude and a sense of humor.”
Get the full details here.
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New Career Opportunities Daily: The best jobs in media
(TrendHunter.com) Artist Anna Garforth’s Mossberger project examines how we think about graffiti. Must graffiti always be composed with toxic paint? And must it always be either a gigantic mural or cluttered eyesore?
The…
The…
We know there are a lot of soccer…uh…football stars out there who can manipulate the ball in ways you never thought a ball could be manipulated but we haven’t yet seen a manipulator who can get all the balls in one pocket all at the same time.
LONDON – Chrysler has agreed to run a major advertising campaign with Autotrader.com, following successful campaigns on the website in March and May.
Let's cut right to the chase today, shall we? "The Shield" is by a continent-wide margin the best cop/detective show currently on television. Come with me, then, as I lapse into fanboy mode and attempt to articulate, using words like "awesome" and "unreal" and "super-amazing," why fans of "Deadwood," "Chinatown" and "The Departed" ought to treat themselves to a belated introduction to "The Shield."
LONDON – The first nightly highlights package of cycling’s Tour of Britain, the domestic answer to the Tour de France, will be screened on ITV4, starting 7 September.
LONDON – Sainsbury’s is to launch its new-look customer magazine, Sainsbury’s Magazine, with an interview featuring Sir Paul McCartney.
LONDON – WPP Group is establishing an operation that will distribute digital production work across the group’s global business, headed by former Digitas technology head Neal Prescott.
LONDON – WPP Digital, the marketing group’s digital arm, has created a new digital production unit and hired Neal Prescott, the former executive vice-president of Publicis-owned Digitas, as its chief executive.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
