Hasta La Creative!

(TrendHunter.com) Breweries and beer corporations in 2008 face an ever-changing landscape and must diversify their portfolios.  Luckily for consumers, this means sampling a great variety of new ales, lagers and lambics.…

Sadly, for some, the LA County Fair bimbos have been retired after a two year run bringing attention to that annual geographical anomaly, the LA County Fair.

Because everybody can sing better than Pierce Brosnan, Mamma Mia is re-releasing the ABBA inspired hit movie Mamma Mia with lyrics so fans can sing along.

Even going up against Dark Knight, the movie…

It seems that Old Navy is putting its account up for review. Currently, the brand is using Chandelier Creative and told Tribble that: “We are in the review process with several firms.” The ad blogger also believes that CP+B is in the pitch, though that is unconfirmed. We called over to Crispin, but they never ever comment, so their comment on this is “no comment.”

Anyone know more? superspyin at gmail dot com

A strategic Planner at Chandelier Creative, Lorenzo Martone, was rumored to be getting hitched to uber-fashion designer, Marc Jacobs, in Paris a few weekends ago. Ok. Ossum. Now what the hell is Chandelier Creative?

Other than Old Navy, they apparently also did a “festival walk” for some company called Swire Properties. Don’t ask. The founder and creative director is Richard Christenson who is off the grid. Also, the word on the street is that the staff is made up of the now defunct Suede magazine, which was owned by both Essence and Time Inc. The title lasted just four issues before closing in 2005.

Wish I could tell you more, but Google’s a bust and the shop’s website will “be up in a few weeks.”

If a member of the senior staff is about to marry MJ, one would think that someone would have the good sense to recognize the potential PR blitz that could center around the firm. This is your chance for worldwide attention. How can you botch it? Oh right. You see, this agency is one of those fashionista agencies. They don’t need you to know about their shit, because they’re so damn tight. So tight that they don’t have a working website and may lose Old Navy.

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This is how I feel when my freelance gigs don’t pay. Heh. Today is my Friday, here’s some fun to watch.

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Gartner Hype Cycles are good for at least three things: identifying technologies that are still under the radar, taking a look back at stuff that was hyped up in the past but didn’t go anywhere, and explaining to your parents what it is that you do as an emerging media strategist.

Besides, they illustrate this wonderful quote from David Brooks’s “Lord of the Meme” column in NYTimes: “In order to cement your status in the cultural elite, you want to be already sick of everything no one else has even heard of.”

These graphs also provide good fodder for thinking about how media consumption would change if any of the pre-hype technologies reached mass adoption.

After catching the 2008 graph on Techcrunch a few days ago, I hit up Google image search for earlier versions. (You can also buy Gartner’s original reports, but at close to $2,000 apiece they are beyond this blog’s budget). Below is what I’ve found. You will see that some of the technologies don’t make it into the later versions of the graph; I think it’s because these are Garther’s charts for different tech sectors. Click on images to zoom in.

If you have graphs for the missing years, please comment or drop me a line.

1995

2000

2003

2004

2005

2006

2007

2008

Sources: Dave Chaffey, this blog, Techcrunch, SAPDesignGuild, Gartner, Guardian

LONDON – Jim Slater, marketing director at Phones4U, has left after four years with the company.

NEW YORK (AdAge.com) — Struggling with its identity as of late, Old Navy is shopping around for a hot creative agency to help handle its $200 million marketing account, executives familiar with the matter said.

When it comes to getting yourself tested for certain kinds of STDs, you can be reasonably sure the tested parts are your own and you have a pretty clear history of the part’s activities.

There are all sorts of issues that crop up when one considers advertising on Facebook. There was the Beacon problem and still, there is that pesky questionable ROI for buyers.

But, here’s a new one – it seems that Facebook’s ad sales team and the social network’s right violations team don’t communicate. No, not at all. I’ve heard more than one accounting of Facebook shutting down brand related sites that are paid “groups.” This is how it goes:

1. Ad agency brand steward buys the ad package from Facebook.

2. They post branded content (videos, blog entries, branded pictures).

3. They create an administrator for the group, which comes with an email address not from the brand, but from the agency (ex. jhovah@adstorm.com).

4. A few weeks go by. Consumers join the group. Download a widget or two and then, BAM!

5. The admin gets an email from Facebook’s Rights Violation team that informs you that they’ve shut down your account.

6. This is where the entire ad team scratches their head in shock and awe. “We spent how much to get shut down?”

7. Next up – contacting Facebook, which is whole other mess of issues.

As ugly and annoying as MySpace can be, perhaps it’s a better bet. From Valleywag: “ComScore reports MySpace served the most ad views on the Web last month and analyst Rich Greenfield says MySpace was able to charge major brands like Sprint, Verizon and Wendy’s more than it used to for many of them.”

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