Tat Yer Teeth, Swig Vodka with Tim and Eric, Talks Stocks with Bingo Players

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– Nonesuch Records redesigned its site so artists can “directly” interact with fans. Created by Sisu and branding partner Axiom.

Mochila Uses Obama Girl to Make Play for Political Gen-Y ‘Net Users

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Amber Lee Ettinger — better known as Obama Girl — is seriously amazing. She didn’t just shake her ass for politics; she turned that ass-shaking into a recognized brand.

“Spike Wars” – Star Wars on Spike campaign by Mother New York.

A few years back, during some sort of big “blog”-meet thing, a bunch of people stated that Adland is “not a blog” because, god forbid, it sticks to only one topic (advertising), has any member writing (just like Metafilter or the protoblog Slashdot), and my personal favorite “it has no pictures of you, your cats or your kids.” Ha!

Jump for joy then, now that Mother New York created the “Star Wars on Spike” campaign so I can torture y’all with a shot off my offspring in her fashionable R2D2 and C-3PO t-shirt. Are we a real blog now? Huh?

Anyway, I digress, back to advertising. Spike wanted to announce their exclusive six-year contract to show all star wars films, so the question is – how do you get a universe of people who have already seen the movies to watch them again, only on TV?

Show men that Star Wars isn’t just the ultimate sci-fi saga featuring some of the most memorable characters of all time, but it’s also an invaluable resource for man knowledge. With every viewing, a guy can learn something new he can apply to his own life.

So here are the films, created by Mother, directed by Ryan Ebner at HSI Productions and filled to the brim with wisdom you can apply to your every day lives people. Who said you can’t learn anything on TV? (Even wee girls get their wisdom from Star wars, like some robots are friendly.)

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MINI Cooper S – Courage – print, Switzerland

Mini. Not for arachnophobiacs I guess. :))

Advertised brand: MINI Cooper S
Advert title: Courage
Headline and copy text: Courage. Take a test drive.

Advertising Agency (Name, City, Country): Lowe, Zurich, Switzerland
Agency website: http://www.lowe.ch
Creative Director: Florian Birkner
Art Director: Frédéric Nogier

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Vertical football times two – Carlsberg vs Adidas.

You remember the Adidas “vertical football” poster from from TBWA Japan in 2004, right? See BBC news – Japan turns football on its head. It won two Gold Lions at Cannes and picked up a Grand Clio back then and was written up pretty much everywhere. It was an ad that wowed people not just in the street below but pretty much all over the world – the vertical football later became vertical soccer when they played it on a poster in Times Square New York. Yeah, you remember it, I knew you would. To think that Carlsberg in Poland doesn’t, as they just did the exact same thing. The balls of these guys aye? (Movies inside folks!)

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Halls – Speech bubbles – print, New Zealand

Throaties illustrate the dangers of loosing your voice – it’ll make teeny tiny speech bubbles when you really need to scream. 😉

 

 

 

Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: James Conner
Copywriter: Christie Cooper
Account service team: Sophie Martignier, Keri Aves, Greg Jones.

 

Illustrations: The Craft Shop

 

 

 

 

 

 

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Links for 2008-07-16 [del.icio.us]

Blogorama: Rethinking Peanut Butter Jars

Lots of open browser tabs today:

– Inspiration for the week: Easy PB&J Jar, a peanut butter jar with lids on both ends.

– An excellent compilation of brands with presence on Flickr

Virtual Greats is a new company that plans to merchandise celebs’ likenesses in virtual worlds. Done right its a gold mine. A story in Variety.

Debris, or stop cramming your blogs and sites with useless widgets.

– An interesting take on the e-card idea: send online notes that self-destruct after being read.

– Bic, the company that brought us disposable shavers, is working on cell phones.

You are what you tweet: psychologists asked students to type up their thoughts for 20 minutes, which was enough to predict major personality traits.

Yearbooks are dying out.

Animated visualization of Wal-Mart growth in the US since the first store.

My Million Dollar Movie: a filmmaker is selling frames in his new film (here’s the site).

Dear Republicans: Keep Doing What You’re Doing (Heh)


If you want us to vote for you, buy from you, read you or enter your contest, we want to hear your point of view, and then we want you to listen and respond to what we think. Social = two-way street.

E3: Take a Virtual Tour of the Gaming Mecca

The annual E3 convention is, of course, every gamer's dream conference. We couldn't go because we were busy twittering Ad Age's Madison & Vine Conference. But if you can't go, you better hope a guy like Peter Kang can. The Ogilvy West group creative director and his team at Ogilvy Digital Labs are videoblogging it, and we'll be posting all the videos on DigitalNext.

Spike TV meets Star Wars

2008 ESPY Awards Are Coming

This One’s For You, South Carolina

Corey Feldman keeps clothes on for PETA

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Seeing as AdFreak has become a meeting place for Corey Haim fans, it seems only fair to give Corey Feldman some attention, too. Here he is in a new PETA ad with his wife Susie, who, as Copyranter points out, will appear nude in the next issue of Playboy. Haim fans everywhere will be relieved that Feldman wasn’t offered a role in PETA’s “Pleather yourself” campaign.

—Posted by Tim Nudd

Talking Brand Strategy With Starbucks’ Senior VP-Marketing


CHICAGO (AdAge.com) — Starbucks might have taken a hiatus from TV advertising, but it isn't ruling out a comeback to pitch its new health-and-wellness platform, Vivanno Nourishing Blends, said Senior VP-Marketing Terry Davenport. Mr. Davenport, who oversees the coffee giant's overall brand strategy, talked to Ad Age about his upcoming plans.

If Julie Is Paula, Linda Kaplan Thaler Is Randy


NEW YORK (AdAge.com) — Ad-agency honcho Linda Kaplan Thaler will join outspoken marketing executive Julie Roehm on "Jingles," a new CBS game show that has gone into production. Kiss bass player and tongue wiggler Gene Simmons will also be on the judging panel.

GM Opens Cutting-Edge Green Dealership Near Detroit


DETROIT (AdAge.com) — As it plots major spending cuts and bats back bankruptcy rumors, General Motors Corp. celebrated the opening of its first green dealership, LaFontaine Automotive Group's new $15 million Buick-Pontiac-GMC and Cadillac facility in suburban Detroit.

Need 40 insane ads? Bring in Gary Busey.

Conventional wisdom has it that Gary Busey is crazier than a sack of weasels. (Check out the 197,000 hits for Gary Busey and crazy on Google.) Perhaps it’s an act. Whatever the case, it gets him commercial work from companies that have little to lose. Recently, we saw him promoting the video game Saint’s Row 2. Now, he’s filmed 40 new off-the-cuff spots for something called GotVMail. An e-mail sent my way says the company’s “young founders, Siamak Taghaddos (26) and David Hauser (25), reveal that Busey’s connection to their company is in his first name, as ‘Gary’ is the name of GotVMail’s mascot.” Hard to argue with that. I didn’t watch too many of the spots. In fact, I stopped after the one above, in which Busey utters the phrase “stupid, misfortunate placenta.”

—Posted by Tim Nudd

DDB Braces for Fallout From A-B Sale

CHICAGO (AdAge.com) — Rick Carpenter, president of Anheuser-Busch's lead agency, DDB, Chicago, held a meeting with agency staff yesterday in which he acknowledged there could be cuts to the brewer's domestic media and marketing spending in the wake of its $52 billion sale to InBev.

A reminder of the Red Cross logo’s power

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Symbols, trademarks, icons, logos. What’s their true value? Following up on Johnson & Johnson’s lawsuit last year against the Red Cross over the latter’s familiar symbol, here’s a thought-provoking story from Colombia: At least one member of the military team that rescued 15 hostages long held by FARC rebels reportedly sported the Red Cross symbol on a bib or vest. That’s a violation of the Geneva Conventions and possibly a “war crime,” as such deception could pose a risk to humanitarian workers. What better camouflage for troops than the global insignia of rescue and comfort? On the other hand, when battling thugs who trade in terror, torture and violence, should governments be expected to play by the rules? Shades of grey abound; any answer might be qualified by countless Wal-Mart asterisks. Far from the boardrooms, design studios and glitzy TV suites of our media-driven world, a symbol can actually represent life or death.

—Posted by David Gianatasio