“Spike Wars” – Star Wars on Spike campaign by Mother New York.
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A few years back, during some sort of big “blog”-meet thing, a bunch of people stated that Adland is “not a blog” because, god forbid, it sticks to only one topic (advertising), has any member writing (just like Metafilter or the protoblog Slashdot), and my personal favorite “it has no pictures of you, your cats or your kids.” Ha!
Jump for joy then, now that Mother New York created the “Star Wars on Spike” campaign so I can torture y’all with a shot off my offspring in her fashionable R2D2 and C-3PO t-shirt. Are we a real blog now? Huh?
Anyway, I digress, back to advertising. Spike wanted to announce their exclusive six-year contract to show all star wars films, so the question is – how do you get a universe of people who have already seen the movies to watch them again, only on TV?
Show men that Star Wars isn’t just the ultimate sci-fi saga featuring some of the most memorable characters of all time, but it’s also an invaluable resource for man knowledge. With every viewing, a guy can learn something new he can apply to his own life.
So here are the films, created by Mother, directed by Ryan Ebner at HSI Productions and filled to the brim with wisdom you can apply to your every day lives people. Who said you can’t learn anything on TV? (Even wee girls get their wisdom from Star wars, like some robots are friendly.)
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