Preparing for Life After ‘Project Runway’


NEW YORK (AdAge.com) — It's hard to imagine Elle magazine without thinking of Bravo's "Project Runway," but when Carol Smith first came to the magazine in 2002 as senior VP-group publishing director, the concept of adding brands to reality TV was still largely foreign. Now, as "Runway" is moving to Lifetime with Marie Claire on board as its new editorial partner, Elle will become the subject of a new reality competition series for the CW, "Stylista." Madison & Vine spoke with Ms. Smith about her accomplishments with "Runway" and her plans for "Stylista."

World Food Programme: Village

Village

Freeing them from malnutrition and poverty is in your hands.

Advertising Agency: Publicom Lowe Honduras
General Creative Director: Juan Jesús Martínez
Art Director / Illustrator: José Luis Estrada
Creative Director / Copywriter: David Cruz
Other additional credits: Graciamaria Espinal
Published: January 2008

World Food Programme: Well

Well

Freeing them from malnutrition and poverty is in your hands.

Advertising Agency: Publicom Lowe Honduras
General Creative Director: Juan Jesús Martínez
Art Director / Illustrator: José Luis Estrada
Creative Director / Copywriter: David Cruz
Other additional credits: Graciamaria Espinal
Published: January 2008

World Food Programme: Junkyard

Junkyard

Freeing them from malnutrition and poverty is in your hands.

Advertising Agency: Publicom Lowe Honduras
General Creative Director: Juan Jesús Martínez
Art Director: José Luis Estrada
Creative Director / Copywriter: David Cruz
Illustrator: José Luis Estrada
Other additional credits: Graciamaria Espinal
Published: January 2008

Renault Megane: Senses, 2

Senses, 2

Appreciated by all your senses. And something tells me your sixth sense’s gonna love it.
Your 5 senses prefer a Renault Megane.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Martins
Photographer: Paulo Vainer
Digital Retouch: Daniel Leão, William Teixeira

Renault Megane: Senses, 1

Senses, 1

Until the Megane, the only sense a car would take into consideration was that of direction.
Your 5 senses prefer a Renault Megane.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Martins
Photographer: Paulo Vainer
Digital Retouch: Daniel Leão, William Teixeira

Great American Volleyball: Aggie

Aggie

These girls can hit. Hard.
Pro tournaments every weekend.

Advertising Agency: Red Tettemer, Philadelphia, USA
Art Director: Mike Mielcarz
Copywriter: Matt Lanzdorf
Photographer: Steve Belkowitz
Retoucher: George McCardle
Published: Summer 2008

Great American Volleyball: Kris

Kris

These guys can hit. Hard.
Pro tournaments every weekend.

Advertising Agency: Red Tettemer, Philadelphia, USA
Art Director: Mike Mielcarz
Copywriter: Matt Lanzdorf
Photographer: Steve Belkowitz
Retoucher: George McCardle
Published: Summer 2008

Mitsubishi: Go further

Go further

Advertising Agency: Africa Advertising, Brazil
Creative Directors: Nizan Guanaes, Sergio Gordilho, Flavio Waiteman, Humberto Fernandez
Art Director: Humberto Fernandez
Copywriter: Flavio Waiteman
Photographer: Paulo Mancini
Published: July 2008

The Dark Knight Food Promotions – Burger King: Dark Whopper


The Dark Knight promotions keep going strong with a new collaboration with Burger King that follows the Domino’s Pizza promotion.

While Domino’s offered The New Gotham City Pizza, Burger King has…

Drinking Blood for Attention – Angelina Jolie Inspires Megan Fox & HBO (GALLERY)

(TrendHunter.com) The first poster for the upcoming thriller Jennifer’s Body starring Megan Fox looked eerily familiar. After some research, it turned out that the deja vu inspiration is an Angelina Jolie photo that shows…

Shoes As Musical Reflections – Nike Air Force 1 Project Thompson Trainers (GALLERY)

(TrendHunter.com) These are some brilliant designed trainers which form part of the Nike Air Force 1 1WORLD collection. A project where a total of 18 original designs will be produced in conjunction with “global innovators”…

Become A Tradigitalist and Rise Above

Wieden’s digital man wonder, Renny Gleeson, has a funny take on the digital vs. traditional battle underway at an agency near you.

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One of the issues he looks at is creative control, a topic I grapple with from time to time.

creative control, as in, “who’s that stupid traditional agency to judge the unparraleled brilliance of my interactive idea when they don’t know s— about interactive or the specific nuances of the digital ecosphere?”; or, “who the hell are those untalented f-ers at the digital shop without a conceptual bone in their bodies to tell me about engaging brand stories when the best they can muster is a s— tech app ‘because its cool or because they can’, rather than ‘because its spot on with brand strategy?”

p.s. I borrowed that funny word in the header from Alan Wolk.

Bayer Saves Babies, Clooney Goofs, Nike Stabs Air, Sex Tracked

– Bayer roasts babies over a fire but, of course, they, like those famous Puma ads, are not real and the brand has stated they, nor JWT, had anything to do with their creation. – That Churchill pet insurance dog,…

Get Your War On Invades Online Video!

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Get Your War On, the satirical anti-war comics by David Rees, is turning into an online video series.

Jewellery Made of Tights – Precious Stone Stocking Accessories (GALLERY)

(TrendHunter.com) If you ever get tired of wearing your tights, you may want to donate them to Maria Lau, a British jewellery designer who collects old flesh coloured stockings and turns them into high-fashion accessories.…

Tacos Worth More for 50 Cent

Today in Twitterverse: Distinct Lack of Anger Management

People are bitching up a storm about Twitter dropping followers.

Witness:

Julia Roy: I am so pissed at twitter. why cant you get your act together? and we are all still loyal. twittering away. amazing.

Joseph Jaffe: wow, Twitter messes up again….big time….they’ve somehow lost hundreds of followers for various people including me. COMMUNICATE IDIOTS!!

Sarah Lane: Dear Twitter, give me my friends back, or I WILL DO SOMETHING CRAZY AND RASH!

JenHen: Seriously? Seriously! Twitter really lost most of everyone’s followers and followees? WTF? How does something this popular suck so much?

I could go on and on, but I believe I’ve established the general mood. Let me see if I can sympathize. No one wants something taken from them, especially if that something is perceived status, which sadly, the number of followers on Twitter too often indicates.

I know there are other reasons to be mad about this disruption of service, but there are also plenty of reasons to let it roll off one’s back. After all, it’s a micro-messaging service that will soon be restored to its former self. That is, it’s not mission critical. Just a habit (for some) that’s hard to break.

Top Models As Classic Movie Stars – “The Women” in V Magazine


To honor of the remake of the 1939 classic film, The Women, V magazine shot Jessica Stam, Guinevere Van Seenus, Lily Donaldson and Hilary Rhoda playing the catty roles.

The original film stared Norma…

The Dark Knight Food Promotions – Burger King: Dark Whopper (VIDEO)

(TrendHunter.com) The Dark Knight promotions keep going strong with a new collaboration with Burger King that follows the Domino’s Pizza promotion.

While Domino’s offered The New Gotham City Pizza, Burger King has…