(TrendHunter.com) The Spring 2009 Men’s Dior Homme show carries over from the previous women’s show, with details that make it suitable for a Gustav Klimt painting. The most notable example in the line designed by Kris…
Cannes is more than just a big party on the French Riviera. It's worth the time and money to send your folks to see some of the best work in the world. It's a great resource to refresh, reward, inspire and share. Spend a couple of hours going through the winners and see if you don't feel inspired to do better work. If you're not, it may be time to look for another gig.
CHICAGO (AdAge.com) — The king of condensed soups is taking a big step upscale by acquiring the Wolfgang Puck soup business from Country Gourmet Foods for an undisclosed sum. Campbell has also entered into a licensing agreement with Wolfgang Puck Worldwide for the use of the Puck brand to market soup, stock and broth products throughout North America.
Earlier today I happened across this testosterone-tacular Bowflex Revolution pop-up. I can’t believe Bowflex is still around! There are so few women that would actually go for Mr. Oily Abs — but the sight of a perennial Bowflex man…
Anheuser-Busch's decision to scale back on radio is some pretty substantial news to the industry. The first reaction that most people will have is that of doom and gloom. In some ways, that's accurate. In other ways, it could be considered an opportunity.
(TrendHunter.com) To celebrate Canada Day, we’ve highlighted some of the top innovations from Canada. The country is extremely diverse in its landscape, people and, as is proven by the following incredible ideas, discoveries…
I like good logos and all, but I don’t quite get why people obsess over them. And I can’t imagine the decision-making process that went into Walmart’s new logo. Plus, they’re dropping the hyphen.
So, what do you think?
LONDON – News International’s freesheet thelondonpaper has launched a competition to give away the low-emission and eco-friendly Fiat 500 1.4 Sport to one of its readers.
LONDON – Ai Data Intelligence has increased its workforce by a quarter on the back of impressive growth over the last year.
A few weeks back, my family was in a pinch for milk, so my wife decided to bypass my organic snobbery and get a gallon of mainstream moo juice from Sam’s Club. We were both struck right away by the jug’s bizarre boxy shape—and its baffling inability to pour without spilling half its contents on the floor. My first assumption was that they’d brought it in from Canada, where milk packaging often trumps practical use. But no, according to The New York Times, this is the new face of milk at Sam’s, Wal-Mart and Costco. It’s a more eco-friendly design that allows jugs to be stacked for shipment instead of loaded into plastic crates. And apparently I’m not the only one struggling with how to use this industrial milk cube. While offering free samples of cookies and milk, Sam’s also has tried to train customers on how to “tilt and pour†without making a mess. I might recommend adding some idiot-proof diagrams to the packaging, too. Until then, it might just be easier to make my own.
—Posted by David Griner
One of the most interesting parts of the Internet advertising story is how paid search grew into an enormous business without ad agencies paying it much attention. As my colleague Andy McMains recently found out, many agencies still ignore it, even when it comes to their own names. Bartle Bogle Hegarty chairman Steve Harty dismissed the usefulness of paid search for an agency like BBH, saying, “We have a more targeted strategy than, ‘We’re open for business.’ Search is kind of indiscriminate in a way.†Reprise Media doesn’t agree, and it’s out to prove a point. It has purchased the Google keywords “BBH†and “Steve Harty,†which bring up ads that direct to a Reprise blog post laying out how dumb it is for agencies to downplay search. Copy for the BBH ad reads: “Looking for an Agency? Not Buying Their Own Branded Terms! Can You Trust Them to Manage Yours?†The post points out that BBH doesn’t even occupy the top slot in non-sponsored search results for “BBH.†(The bank Brown Brothers Harriman does.) That would seem to make a paid-search ad even more useful. All hope is not lost in agency land, though. Anomaly is using paid search as a creative tool in one of several interlocking sites it recently rolled out for Converse. Check out Converse Spelling Bee.
—Posted by Brian Morrissey
LONDON – Specialist publisher Future is launching a bi-monthly magazine, providing readers with accessible guides to computing.
LONDON – IPC-owned Hair magazine is relaunching with a new design and additional content.
LONDON – Facebook has appointed Netscape founder and Silicon Valley entrepreneur Marc Andreessen to its board of directors.
LONDON – Sports broadcaster Setanta has agreed a new distribution deal with Top Up TV, the digital terrestrial pay TV operator.
LONDON – Bacardi Martini has launched its first combined point-of-sale campaign, designed by Boxer, to enhance the visibility of the Martini range.
News of a Google-powered Seth MacFarlane content-syndication play hit the The New York Times today. It describes how Google will turn its AdSense display ad units into mini film units that will run MacFarlane-created videos, bringing advertisers that sponsor the content along for the ride.
LONDON – Orange is set to hand Chemistry its entire £18 million direct marketing account, after parting company with incumbent Wunderman.
LONDON – Wunderman has resigned the £18 million Orange direct marketing business just
one year after it won the account.
Gordon Brown has been hit by another exit from his comms team, with head of strategic communications Martin Sheehan becoming the latest senior figure to quit Number 10.
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